Priyma Aleksandra(St Petersburg State University, Russia). PRESIDENT and DEMOCRACY in American and Serbian socio-political discourse
The paper deals with stereotypes of social role of PRESIDENT and such value as DEMOCRACY persisting in Serbian and the US societies. The results of two psycholinguistic experiments (“complex values” and “role expectation”) within the two linguocultural groups are analysed; cross-cultural analysis of the results is also conducted. In the second phase of the research, an attempt was made to estimate an influence of such stereotypes on the processes of verbal communication in both American and Serbian linguoculture.
RadulovićMilica.Relevance and ‘ad᾿ arguments in election debates
The research examines pragma-dialectical aspects of relevance (van Eemeren and Grootendorst 2004, Tindale 2007, Walton 2006, 2008) in connection with ‘ad᾿ arguments in election debates. The analysis includes examples taken from election campaigns led in Serbia, the United Kingdom and the United States in the period following the 2008 financial crisis. The first aim of the analysis is to examine the notion of relevance as a key factor in detecting fallaciousness and defeasibility of ‘ad᾿ arguments. In view of the fact that ‘ad᾿ arguments are used despite fallaciousness or defeasibility, therefore refutability and irrelevance, this research also examines pragma-dialectical aspects of irrelevance of ‘ad᾿ arguments. In other words, the paper analyzes possible reasons for the use of irrelevant ‘ad᾿ argumentation as a type of reasoning in political discourse which can be labelled as uncooperative and logically invalid.
Sevastianova Aleksandra. The value and event aspect of political discourse
The article deals with the category of event and the category of value as an integral part of the political discourse. Much attention is given to the interrelation of value and event categories. The category of event is thought of as an essential concept, forming the aim and the main function of any political text as well as its language features and strategies. An important role of the category of value is highlighted claiming it not only to be formed by an event but also transforming it. The term event-related axiological worldview is coined which is considered to be a space where the category of event and the category of value coexist.
ShcherbakNina(St Petersburg State University, Russia). Media discourse as seen through the framework of Critical Discourse Analysis and Socio-semiotic analysis
The study looks at the phenomenon of media discourse and the history of its study. The aim of this research is to pinpoint the essential methodology required for analyzing media discourse, which requires the combination of the five models proposed by different authors and researchers.The analysis of media discourse is seen as working best firstly with the use of the Critical Discourse Analysis framework developed by N.Fairclough. This approach requires functional grammar methodology and linguistic analysis developed initially by M.A.K. Halliday. The article also advocates the necessity of the social actors’ representation analysis developed by van Leeuwen including realization of activation and passivation patterns, personification and impersonalization, determination, abstraction, generification, backgrounding, circumstancialization. This study advocates combination of approaches and a heterogeneous model of media discourse analysis which should be based on micro- and macro- context view, analysis of social actors, processes, theme and rheme relations, modality, genre specification.Consideration of different semiotic systems in the text is viewed as crucial.
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Shekhovtsova Ekaterina. From tag to weapon: how hashtags took over real life
A characteristic phenomenon of the Computer Mediated Discourse (CMD), the hashtag has been the focus of intense research by linguists since at least the beginning of the decade. An academic interest in hashtags has grown more substantial once it became obvious for researches that its potential is not limited to a single function of organizing discussion in social media. This article is aimed to describe how the hashtag can serve as a subsidiary language tool that helps create additional meanings of a post and trigger public reaction.
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