Exercise 5. Choose the right variant.
1._______mass media can take_______active role during _______election campaigns.
a) —, a, the c) the, a, —
b) the, an, - d) -, -, -
2.______Alps are in______Italy.
a) -, - c)the, -
b) the, the d) -, the
3. The home-made food always tastes______.
a) well c) very well
b) good d) quite well
4. He is a brilliant student. He works really______.
a) good c) hard
b) fastly d) hardly
5.1 am not very good______in public.
a) at speaking c) speak
b) speaking d) to speak
6. It's no use______over spilt milk.
a) to cry c) cry
b) crying d) have cried
7. By the time the police______, the jewels______.
a) arrived, had been stolen
b) arrived, had stolen
c) will arrive, have been stolen
d) arrives, were stolen
8. If you know the answer to the question______your hand-
a) rise c) rose
b) raise d) risen
о The magazine comes out four times______year.
a) the с) а
b) one d) in
10. I'm going to retire when I______60.
a) will be c) have been
b) would be d) am
11. It began to rain just after the party______.
a) had started c) started
b) has started d) starts
12. I'm afraid we can't serve______before six o'clock.
a) beer c) some beer
b) the beer d) no beer
13.______boy will admit that he caused all the damage.
a) neither c) none
b) both d) several
14. It was difficult at first to be used______every day.
a) at working c) to work
b) to working d) in working
15. He is supposed______but I don't think he will.
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a) come c) to come
b) coming d) '11 come
16. If we had had a map we______lost.
a) wouldn't get d) didn't get
b) would get d) got
17. You don't fancy______out when it is raining.
a) come c) to come
b) came d) coming
18. Finally we succeeded______finding a good flat at a reasonable price.
a) on b) in
с) for d) of
19. When he came to America he______getting up earlybecause of the jet lag.
a) wasn't used to c) used
b) didn't use to d) used to
20.1 think it's time the government______something about pollution.
a) to do c) did
b) doing d) to have done
21. The party was great. We enjoyed______very much.
a) ourselves c) us
b) themselves d) them
22. That man over there,______name I don't remember, is a politician.
a) what c) which
b) that d) whose
23. This is_______difficult decision I've had to make for years.
a) most c) the more
b) more d) the most
24.______her illness, she decided to go to school.
a) in spite c) however
b) although d) despite
25. If you don't know a word, you can______in the dictionary.
a) see it up c) make it up
b) follow it up d) look it up
WRITING
Use the Web and other resources to compile a list of the software used in your current or future career field. Are there standard packages that job applicants need to know how to use? If so, what can you find out about those packages on the Web. Also, make a list of the software packages you are familiar with. Use the software classification system. As you consider your career goals for the next year, list at least five additional software packages you would like to learn. Explain why they would be helpful.
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UNIT 17
WEB DESIGN
Vocabulary Bank Unit 17
Task 1. Memorize the following words and word-combinations:
1. aesthetic
2. assumption
3. bland slogans
4. bloated
5. body text
6. cluster
7. cluttered
8. de-fluffed language
9. deviate
10. discourse markers
11. emphasis
12. exclude
13. facilitate
14. fixed font size
15. goal-driven navigation
16. goal-given
17. grasp
18. humble
19. in a single glance
20. intimidating
21. maze
22. navigate
23. out-of-context
24. overabundance
25. overabundance
26. page titles
27. relevance-enhanced image reduction
28. relief
29. rotate
30. salient information-carrying words
31. secondary pages
32. sensory
33. shape
34. straightforward
35. strategic positioning
36. strictly
37. subhead
38. superfluous
39. texture
40. thumbnail shot
41. to exhibit
42. tricky puzzle
43. typo
44. undifferentiated blob of content
45. unintentionally
46. unintentionally
47. unity
48. unwarranted
49. usability
50. user with disability
51. user’s lifeline
52. violating design
53. violating design convention
54. web-authoring
55. zooming
TEXT 17A. WEB DESIGN.
As the Internet has become to discover its true identity, one of the things that has become clear this still — evolving medium is that major attraction is information. The web sites that attract the largest audiences share one thing in common: they are all in the information business.
What is design? Design — the act of working out the form of something; an arrangement scheme; a decorative or artistic work; the creation of something in the mind. It is not difficult for users to understand the main elements and principles of design. The elements of design — line, shape, space, texture, value and color. The principles of it — movement, emphasis, balance and unity.
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Many elements go into successful Web site design, we can cluster those elements into sensory, conceptual and reactive aspects. That is, design isn't only what you see, it's also what you think and feel as you navigate a Web site.
Whether your site is about entertainment or not — your visitors might welcome a few moments of light relief! Perhaps some fun games to play, or a tricky puzzle or maze to solve.
Although gaining attention is an important part of any communication act, it is important to try to keep your message as simple as possible.
· Use only the amount of the text and graphics as is absolutely necessary to get your point across.
· Superfluous graphics can interfere with understanding.
· An overabundance of fonts or colors can distract than assist learning. Remember the Web is international!
A well - designed page, whether in print or on the Web, is the thing of beauty. A skilled designer can take widely different elements like body text, heading, graphics, links and whatever, and arrange them into a harmonious whole. Good design is practical as well as aesthetic. Well -designed pages are easier to read, and lead your readers' eyes where you want them to be led. This article looks strictly at the visual aspects of page design.
A professionally done web-sites brings in greater profits, attracts more customers and help to get in touch with the right partners. All these cannot be achieved without effective web development strategies. Any web development starts with working out web design, concepts and ends with strategic positioning on the Internet, which leads your site to success.
Here's a list often additional design elements that will increase the usability of virtually all sites:
1. Place your name and logo on every page and make the logo a link to the home page.
2. Provide search if the site has more than 100 pages.
3. Write straightforward and simple headlines and page titles that clearly explain what the page is about and that will make sense when read out-of-context in a search engine results listing.
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4. Structure the page to facilitate scanning and help users ignore large chunks of the page in a single glance.
5. Use hypertext to structure the content space into a starting page that provides an overview and several secondary pages that each focus on a specific topic.
6. Use product photos, but avoid cluttered and bloated family pages with lots of photos. Some products may even need zooming or rotating photos, but reserve all such advanced features for the secondary pages. The primary product page
must be fast and should be limited to a thumbnail shot.
7. Use relevance-enhanced image reduction when preparing small photos and images.
8. Use link titles to provide users with a preview of where each link will take them, before they have clicked on it.
9. Ensure that all important pages are accessible for users with disabilities.
10. Remember Jakob's Law of the Web Users Experience: users spend most of their time on other sites, so that's where they form their expectations for how the Web works.
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