Suggested way of text analysis
The lexical and semantic "field" of this text is focused on baking, roasting, burning, cooking, fire, kitchen, sharpness, cutting, something hot, etc., which is the communicative context of the text. Though the text is a typical example of the publicistic style, it is also aimed at entertaining the reader with witty metaphors, epithets, puns, etc., i.e. with the whole variety of SDs and EMs, which can be described as follows (students may find even more examples of SDs and EMs in this text):
1. Terms: competitors; decontrolled; repatriate; demoralized; full-fledged (which is also an epithet); standard price;
2. Barbarisms("foreign words"): Midi; guene des baguettes; boulangers; croissants;
3. Slang and jargon: dough; roasting; they are cooked;
4. Metaphor: tempers can rise; stirred up a full-fledged guerre des baguettes; marched in angry protest; rivals were roasting; sliced bread juices sharply;
5. Simile: (tempers can rise) faster than уeast;
6. Epithets: hot-blooded Midi; full-fledge guerre des baguettes; inflation-hurried housewives; serious misjudgement; feisty repatriate; red- hot with rage;
7. Pun: battling bakers ("bakers who battle" and "battling whom? - "bakers"), increases were not kneaded; "cooked... - Or baked";
8. Oxymoron: the beginning of the end;
9. Peculiar use of idioms: tempers can rise faster than east; has rubbed salt into his competitors' wounds; they are cooked.
SEMINAR 6
Questions for discussion and practical assignments:
1. Describe the general features of the publicistic style.
2. Why persuasive texts of the publisictic style may be considered as a "transitional point" between non-fictional (artefact) and fictional (mentafact) texts?
3. Give a brief description of expressive means (EM) and stylistic devices (SD), which are characteristic of the persuasive texts of the publicistic style.
4. Describe main features of the "special literary vocabulary" used in the persuasive texts of the publisictic style.
5. Describe main features of the "special colloquial vocabulary" used in the persuasive texts of the publicistic style.
6. Suggest your variant of translation of the Battling bakers text into Ukrainian.
7. Analyse the following publicistic article (Prince's closest aide accused in abdication row) using techniques described in Unit 6 and translate it into Ukrainian.
Suggested way of text analysis:
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a) Establish repetition links as described in Units 2 and 3 (in order to understand the meaning of the words and word combinations); e.g.: if the Queen abdicated - if the Queen stepped down - wanted the Queen to give up the throne; The Prince of Wales's most trusted aide - Mark Bolland - he, etc.
b) Find contextual relationships and, correspondingly, variants of translation of the following words and word combinations: the Royal Family - The House of Cards -Buckingham Palace - St. James's Palace; London Weekend Television - LWT - programme makers; The Prince of Wales - St. James's Palace - the Prince's office; The Queen - Buckingham Palace, etc.
c) Study and classify expressive means and stylistic devices used in the text (and think of their possible Ukrainian equivalents), such as: furious row; privately delighted; wonderful phrase; The House of Cards; the insider; surprising details; The strength and detail; the go-ahead; a strongly-worded statement; outrageous and hurtful claims; a spokesman (зазвичай перекладаеться як речник, тобто представник установи або особи, який виступає від її імені); the question of abdication was raised; run-up to the Prince's birthday public standing; inaccurate claim; briefings... цhich have “ back fired” and damaged his reputation; Victim or Villain?". etc.
PRINCE'S CLOSEST AIDE ACCUSED IN ABDICATION ROW
The Prince of Wales's most trusted aide was at the centre of a furious row between broadcasters and the Royal Family last night after he was accused of telling a television documentary team that Prince Charles would be "privately delighted" if the Queen abdicated.
Mark Bolland, the Prince's deputy private secretary, met the programme makers at London Weekend Television several times, but friends insisted he did not make the controversial remarks.
He was nevertheless being seen as the prime suspect. A senior LWT official, asked whether Mr Bolland was the aide, said: "To use that wonderful phrase in The House of Cards, you may think that but I cannot possibly comment".
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The insider said the actions of the unnamed royal aide were the equivalent of Alastair Campbell, the Prime Minister's press secretaiy, giving a briefing that contained surprising details and adding: "You can say in your programme that these are the thoughts of Tony Blair". A senior programme maker at the briefings told the Sunday Telegraph that the aid had said the Prince would be "privately delighted" if the Queen stepped down.
MPs and constitutional experts said if it was established that any royal aide gave the programme makers any grounds for stating that the Prince would welcome the Queen's abdication, they should be forced to resign.
The strength and detail of LWT's statement, in which the company insisted that the senior aide had given the programme the go-ahead just a few days ago, has increased pressure on St. James's Palace to hold an inquiry.
The television company was responding to a strongly worded statement from the Prince who said it would be "ludicrous" to believe “the outrageous and hurtful" claims made in the documentary, Charles at 50, which is to be broadcast this evening.
LWT said four briefings were held with the aide over three months and all the main topics of the programme, including the abdication question were approved.
A spokesman said Loiuse Norman, the producer, and Stuart Higgins, the former editor of the Sun and the programme's production consultant, were given extended briefings from the aide - the final meeting being held in the past few days.
"The question of abdication was raised with the senior Palace aid this week", she said. "It would have been brought up in the briefing, reiterated twice and checked again this week".
Mr Bolland, 32, whose brief includes the Prince's "communication strategy", is believed to have been behind a series of briefings to journalists in recent weeks in the run-up to the Prince's birthday.
However, close friends of Mr. Bolland, who has been acclaimed for improving the Prince's public standing, said he would never been responsible for such an inaccurate claim that the Prince privately wanted the Queen to give up the throne.
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He was said to be dismayed and furious and has told friends he was merely one of a number of Palace aids who met programme makers.
There is concern at Buckingham Palace over the number of background briefings from St. James's Palace, where the Prince's office is based, which have "backfired" and damaged his reputation. Senior press aides are known to have helped Penny Junor with her book Charles: Victim or Villain?, published tomorrow, though they said it was limited to factual assistance.
The Sunday Telegraph
8. Analyse the following Ukrainian publicistic article using techniques
described in Unit 6 and translate it into English:
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