Why must PR-service contact with press?                                                                                                      



The Press & PR Service maintains an extensive database of photographs, taken both during in-house meetings/visits and external events, and provides video footage when requested by TV stations. Much of the graphic design, photo editing and publications layout work is done by the Press & PR Service.The relationship between the news media and the PR industry is a complex and increasingly symbiotic one. The media is the central vehicle for much of the PR industry's messages. PR practitioners want to place their stories in the news or other publications and programmes. Without being able to do this, PR would lose one of its main avenues for communication with the public.The media in turn has become more dependent on PR to supply content to fill air time or column inches. Whilst newspapers have been steadily shedding staff over the last couple of decades they have simultaneously managed to produce ever thicker publications, and the ever growing ranks of PR are happy to help fill the pages.

 

What is the Editorial policy?

An editorial, leading article, or leader is an opinion piece written by the senior editorial staff or publisher of a newspaper or magazine. Editorials may be supposed to reflect the opinion of the periodical. In Australian and major United States newspapers, such as the New York Times and the Boston Globe,editorials are often classified under the heading "opinion".Editorials may also be in the form of editorial cartoons.Typically, a newspaper's editorial board evaluates which issues are important for their readership to know the newspaper's opinion.Editorials are typically published on a special page dedicated to them, called the editorial page, which often also features letters to the editor from members of the public; the page opposite this page is called the op-ed page and frequently contains opinion pieces by writers not directly affiliated with the publication. However, a newspaper may choose to publish an editorial on the front page. In most English language press, this is done only rarely and on topics considered especially important; however, it is more common in some European countries such as Italy and France.In the field of fashion publishing especially, the term has been adapted to usually refer to photo-editorials in particular – features with often full-page photographs on a particular theme, designer, model or other single topic, with or (as a photo-essay) without accompanying text. Editorial policy - the overall thrust of the magazine or newspaper and nature of the material, which it is printed.

 

What is the Frequency of the publication?

In the following paragraphs summarizes the information provided about thenature of the press that PR-specialist needs to know.(a). (a). Editorial policy (editorial policy) - the overall thrust of the magazineor newspaper and nature of the material, which it is printed. For example, a

newspaper regularly publishes a summary of the persons appointed to certain positions in the business world? (b). (b). Frequency of the publication (frequency of publication) - daily, weekly, twice weekly, biweekly, monthly, quarterly, annually. Number of issues during the day may also be important information.(c). (c). For submissions (copy date) - what is the latest date or time for theresulting material went into the next release? It pretty much depends on thefrequency of publishing and printing process used. For national newspapers, the print contract printers located outside of London, and not in the old print shop in Fleet Street, this period may be even the early morning of the day of issue. (d). (d). Printing process (printing process) - a magazine printed letterpress printing, photographic, lithographic and flexographic method , doesn’t it? Recently, the world has become a popular-fed offset lithographic printing.e). (e). Area of distribution (circulation area) - whether international, national, regional, urban or suburban and provincial newspapers in the case – in which part of the area covered under analysis edition? Satellite communications enable the international distribution of publications, for example, that's subject to International Herald Tribune, Wall Street Journal, USA Today, Financial Times, The Economist, and some Chinese and Japanese newspapers. (f). (f). The reader's profile (readership profile) - which people read the magazine: age groups, gender, social status, work, special interests, nationality, ethnic group, religion, or political preferences.(g). (g). Method of distribution (distribution method) - book stalls (retail),subscription (by mail), free newspapers ("door to door"), controlled distribution (free in the mail, and selectively on request).

 


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