What is the Six-step model PR-planning
the following words, which are directly related to planning:working time, priorities, schedule, resources, equipment and budget. We use here the basic concepts of the economy, ie the science that studies the use of limited (in the economic sense) resources. These limits are to the organization at its core external, imposed on its activities. As we "pass" through all the stages of the planning model PR (and their six), we understand that every effort should be applied to the minimum number of projects. If PR-practices are planning a program of action, he works in the same day. In this case, it is likely that it will keep starting new things and not finish earlier. And at the end of the year will be difficult to show what has been done during this period of time and with what results. This situation can be compared to a train with no destination, which also does not charge for travel and who, in the end, running out of fuel. And unprofessional PR is essentially pointless and meaningless.Six-step model PR-planning
The simplest model of planning, widely used PR-practitioners includes thefollowing six steps:(a). analysis of the situation;(b). setting goals;(c). identify categories of the public;(d). choice of media and methods to work with them;(e). budget planning;(f). analysis of results.
Why PR-planning is so important?
Planning of the PR-department is a necessary condition for the effectiveness of all activities of public relations. In its most general form, the planning process can cover three areas. The former include the preparation of the concept of PR-department, the second - the development of the budget, the third direction is responsible for the effectiveness of PR-department communication with the top management and determines the location of department of public relations in the company. Each of the areas has a complex, layered structure, different specific role in the communicative practices in their own effect on the development of effective PR-activities. If PR-practices are planning a program of action, he works in the same day. In this case, it is likely that it will keep starting new things and not finish earlier. This situation can be compared to a train with no destination, which also does not charge a fee for the ride and which eventually running out of fuel. And unprofessional PR is essentially pointless and meaningless. The simplest model of planning, widely used PR-practitioners includes the following six steps: 1. Analysis of the situation; 2. Setting goals; 3. Definition of the categories of the public; 4. Choice of media and methods to work with them; 5. Budget planning; 6. Analysis of the results.
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What should the communication with the press do?
A journalist is not a member of your public relations services, and the purpose of his work is not in communicating your message wider audience. The purpose of his work - lighting events.Piarmen for him - one of the sources of information may be important, but not the only one.
Therefore the task of public relations specialist in communication with a journalist - the most detailed and convincingly present their position on the subject. You can not tell him what and how to write. Everything you say can be used by a journalist in the material.
You can not have journalists who specialize in all subjects at once. Meet the authors of the articles about your industry in various publications. Take the time to meet with them simply to chat and get to know. They, by the way, these informal contacts are also important - as to facilitate access to news-makers, and for understanding what is happening in the market. And it is much better to tell his version of what is happening, not when a journalist hanging deadline delivery of the material in the room, and in a quiet relaxed atmosphere.
And despite what I said about the last part of PR, publishing material to your participation work is not finished. Read material about you, read other materials of journalists on the market in which it operates - it is useful in every sense, both for the understanding of the journalist and his publication, and as additional information about the world.
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