What is the advantage of detailed PR-planning?
One of the advantages of developing a communications plan is that it allows you to assess your situation, establish your objectives and maintain greater control over your communications program and, in turn, the image you project for your litho club. In addition, by outlining the various activities you may want to pursue, you will be able to set priorities for those which can be supported within your budget constraints. This will help eliminate some of the "as you go" style of spending which can prematurely deplete the club finances.1.Situation Analysis. You could be making many assumptions about the status of your organization. Recent reports in trade journals indicate the graphic arts industry has some major image problems. Perhaps your local community including prospective graphic arts students, have some misconceptions about the industry and your organization.
2. Identify Your Audience. First consider a broad audience to include those who affect your organization and those who are affected by your organization. You may cite groups like printing and publishing professionals, educators, students, government agencies, suppliers, clients and others.The next step is to divide these larger groups into smaller, reachable target audiences and prioritize then so your communications effort is directed toward the most important among them. In this way you can direct your primary effort toward those groups on which you wish to have the greatest impact.3. Shape Your Message.Once you've learned what your audiences think of your organization, you can then begin to mold your desired image. You can use communications opportunities to shape your image. If you want the public to see your organization as progressive, professional or community-minded, look for opportunities to display those qualities. Then be sure your target audiences are made aware of what you've accomplished.
What’s the purpose of press relations?
Media relations involves working with vary media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising. Many people use the terms public relations and media relations interchangeably; however, doing so is incorrect.[citation needed] Media relations refer to the relationship that a company or organization develops with journalists, while public relations extend that relationship beyond the media to the general public.Dealing with the media presents unique challenges in that the news media cannot be controlled — they have ultimate control over whether stories pitched to them are of interest to their audiences. Because of this, ongoing relationships between an organization and the news media is vital. One way to ensure a positive working relationship with media personnel is to become deeply familiar with their "beats" and areas of interests. Media relations and public relations practitioners should read as many magazines, journals, newspapers, and blogs as possible, as they relate to one's practice.Working with the media on the behalf of an organization allows for awareness of the entity to be raised as well as the ability to create an impact with a chosen audience. It allows access to both large and small target audiences and helps build public support and mobilizing public opinion for an organization.This is all done through a wide range of media and can be used to encourage two-way communication.
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What should be the criterion of all materials that PR-specialist Sends?
Pr-specialist improve communications, public relations specialists establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups and those in print and broadcast journalism. Informing the general public, interest groups, and stockholders of an organizations policies, activities, and accomplishments is an important part of a public relations specialists job. Their work keeps management aware of public attitudes and concerns of the many groups and organizations with which they must deal.Public relations specialists prepare press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. Sometimes the subject is an organization and its policies towards its employees or its role in the community. Often the subject is a public issue, such as health, nutrition, energy, or the environment.Public relations specialists also arrange and conduct programs for contact between organization representatives and the public. For example, they set up speaking engagements and often prepare speeches for company officials. These specialists represent employers at community projects; make film, slide, or other visual presentations at meetings and school assemblies; and plan conventions. In addition, they are responsible for preparing annual reports and writing proposals for various projects.Ingovernment, public relations specialistswho may be called press secretaries, information officers, public affairs specialists, or communications specialistskeep the public informed about the activities of government agencies and officials. For example, public affairs specialists in the Department of Energy keep the public informed about the proposed lease of offshore land for oil exploration. A press secretary for a member of Congress keeps constituents aware of their elected representativesaccomplishments.In large organizations, the key public relations executive, who is often a vice president, may develop overall plans and policies with other executives. In addition, public relations departments employ public relations specialists to write, do research, prepare materials, maintain contacts, and respond to inquiries.People who handle publicity for an individual or who direct public relations for a small organization may deal with all aspects of the job. They contact people, plan and do research, and prepare material for distribution. They may also handle advertising or sales promotion work to support marketing.
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