What can be the reason that explains why there is a mistaken idea that public relations - a new phenomenon?
What kind of management has become one of the largest components of PR-activities?
public relations - a form of organization communication. It is applicable to all structures, both commercial and non-profit, operating in both thepublic and private sectors. This is a much broader concept than marketing or
advertising, originated much earlier.Public relations for any organization, both commercial and non-commercial.
PR exists whether we like it or not, you can not solve, you have PR or not. Publicrelations include all the interactions in which the organization is in contact with
people. The individual is also involved in public relations, if it just does not existquite separately, without communicating with other people.Therefore erroneous to assume (and it sometimes happens in life) that the
last place where you can find quite acceptable definition of the term "publicrelations" is the dictionary. Analyze three internationally recognized definitions
that PR-professionals are familiar with.Definition (British) Institute of Public Relations (Institute of Public
Relations, IPR) Public relations - is always carried out systematic efforts to ensureequitable communication and through this understanding between an organization
and its public.
Definition (British) Institute of Public Relations (Institute of Public Relations, IPR) gives to PR?
The purpose of professional public relations is to create understanding. It is unlike advertising, whose main aim is to generate awareness and sales, or propaganda, whose aim is to suggest (in the true meaning of the word) what individuals should believe. Some commentators confuse public relations with these two very different forms of communication. In many parts of the developing world, public relations techniques have been adopted because of the urgent need to educate people about new public services, and in order to introduce new lifestyles. It is important at this stage to establish a clear understanding of what public relations is all about. The IPR define public relations as: ‘the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics’ (cited in Jefkins, 1994). PR’s importance lies in emphasizing the need for planning, sustained effort and mutual understanding. A lot of public relations is ineffective, and not cost-effective, precisely because it is haphazard and unplanned. Thus, management skills become fundamental. Sometimes, PR is criticized as being intangible and a waste of money.
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Is PR applicable to only one structure? Why?
Public relations – is the science and art of achieving mutual understanding and harmony in society, between people and between organizations and the public. PR strategy is subject to the achievement of the main goal - to harmonize the interests of the Organization and other agencies, firms, companies, groups. PR is the art and science of shaping public opinion in the desired direction. PR operates in all areas of society, because they reflect the most important principles of human striving: to be open and understandable for broader cooperation in an atmosphere of mutual goodwill. The task service PR - is inform, connect the different institutions, companies, organizations with the public, with a society that often has a rigid structure, bureaucracy. PR task is to intensify social activities, to give it momentum: social, psychological, intellectual, and psychological information.PR principles in various areas are generally similar, but the goals are different. Depending on the scope of PR is some specifics:- In business;- Public administration;- Professional associations;- Non-profit organizations;- The field of education;- Policy;- Sports and entertainment.
Why is PR so important?
According to Public Relations News, "Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance."Sometimes public relations is an effort to influence the public. This is especially true for political action groups, associations and other groups. Sometimes public relations is community relations. Just look around your own community to see how many companies and organizations have a community affairs initiative or a person in charge with a related title. In larger, publicly held firms, this person is sometimes the director of investor relations. Investors are a public entity, so in this case public relations isappropriate.What the public wants to hear is a good story. Good PR is the telling of a good story. The better the story, the better the acceptance by the public and the better the public relations. Of course if the story is especially appealing to those that could be your clients, then you could have a PR homerun. In this case, it is communication with your target market that may or may not be very public. American marketing strategists Al and Laura Ries argue that public relations has become the most effective way to build a brand. Well-known brands like The Body Shop, PlayStation and Harry Potter spend little on brand-name advertising. The same is true for many entrepreneurial companies like yours. Business owners become known in their respective fields of concentration many times through public relations and the associated media generated.
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What can be the reason that explains why there is a mistaken idea that public relations - a new phenomenon?
Perhaps the reason that explains why there is a mistaken idea that publicrelations - a new phenomenon is the fact that in recent years, we use a much largernumber of communications. Therefore explain the many phenomena and gain anunderstanding of their essence has become much easier and more important.However, new methods of communication are not only advantages, but also
disadvantages. They report both good and bad news. Such international televisionnews service, as Cable News Network (CNN), can quickly tell us what happened
or is happening. If it bothers the company or the government, PR-officer must actquickly to correct any erroneous information or provide the true facts, such as thecrash. If there is an explosion at a chemical plant, a plane crash or a fire in thehotel, the time to create a favorable image of the no.
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