What is the purpose of press-conference?
A news conference or press conference is a media event in which newsmakers invite journalists to hear them speak and, most often, ask questions. A joint press conference instead is held between two or more talking sides. In a news conference, one or more speakers may make a statement, which may be followed by questions from reporters. Sometimes only questioning occurs; sometimes there is a statement with no questions permitted. A media event at which no statements are made, and no questions allowed, is called a photo opportunity. A government may wish to open their proceedings for the media to witness events, such as the passing of a piece of legislation from the government in parliament to the senate, via a media availability. Television stations and networks especially value news conferences: because today's TV news programs air for hours at a time, or even continuously, assignment editors have a steady appetite for ever-larger quantities of footage. News conferences are often held by politicians (such as the President of the United States); by sports teams; by celebrities film studios; by commercial organizations to promote products; by attorneys to promote lawsuits; and by almost anyone who finds benefit in the free publicity afforded by media coverage. Some people, including many police chiefs, hold news conferences reluctantly in order to avoid dealing with reporters individually. A news conference is often announced by sending an advisory or news release to assignment editors, preferably well in advance. Sometimes they are held spontaneously when several reporters gather around a newsmaker. News conferences can be held just about anywhere, in settings as formal as the White House room set aside for the purpose to as informal as the street in front of a crime scene. Hotel conference rooms and courthouses are often used for news conferences.
What kinds of PR activities do you know?
Specific public relations disciplines include: 1)Financial public relations – communicating financial results and business strategy; 2)Consumer/lifestyle public relations – gaining publicity for a particular product or service; 3)Crisis communication – responding in a crisis;
4) Internal communications – communicating within the company itself; 5) Government relations – engaging government departments to influence public policy. Within each discipline, typical activities include publicity events, speaking opportunities, press releases, newsletters, blogs, social media, press kits and outbound communication to members of the press. Video and audio news releases (VNRs and ANRs) are often produced and distributed to TV outlets in hopes they will be used as regular program content. Building and managing relationships with those who influence an organization or individual’s audiences has a central role in doing public relations. After a public relations practitioner has been working in the field, they accumulate a list of relationships that become an asset, especially for those in media relations.
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What do you know about the explanatory material? Bring examples?
(a). (a). Editorial policy (editorial policy) - the overall thrust of the magazine
or newspaper and nature of the material, which it is printed. For example, a
newspaper regularly publishes a summary of the persons appointed to certain positions in the business world? (b). (b). Frequency of the publication (frequency of publication) - daily, weekly, twice weekly, biweekly, monthly, quarterly, annually. Number of issues during the day may also be important information. (c). (c). For submissions (copy date) - what is the latest date or time for the resulting material went into the next release? It pretty much depends on the frequency of publishing and printing process used. For national newspapers, the print contract printers located outside of London, and not in the old print shop in Fleet Street, this period may be even the early morning of the day of issue. (d). (d). Printing process (printing process) - a magazine printed letterpress printing, photographic, lithographic and flexographic method , doesn’t it? Recently, the world has become a popular-fed offset lithographic printing. (e). (e). Area of distribution (circulation area) - whether international, national, regional, urban or suburban and provincial newspapers in the case - in
which part of the area covered under analysis edition? Satellite communications enable the international distribution of publications, for example, that's subject to International Herald Tribune, Wall Street Journal, USA Today, Financial Times, The Economist, and some Chinese and Japanese newspapers. (f). (f). The reader's profile (readership profile) - which people read the magazine: age groups, gender, social status, work, special interests, nationality, ethnic group, religion, or political preferences.
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(g). (g). Method of distribution (distribution method) - book stalls (retail),
subscription (by mail), free newspapers ("door to door"), controlled distribution (free in the mail, and selectively on request).
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