Переведите абзац №10 письменно .
3. Чтение между строк:
1. How do catch phrases work in advertising? Illustrate your viewpoint with examples.
2. Are religion and advertising compatible?
4. Прокомментируйте следующее изречение:
“Ads are quite in accord with the procedures of brainwashing”. Marshall McLuhan
Marks & Spencer
ü Сопоставьте английский текст с русским и определите способ перевода.
| Исходный текст: | Перевод: |
| Dear Sir: I have many items purchased at Marks & Spencer by my peripatetic businessman father, including some beautiful clothes and a fold-up umbrella. Ah, the umbrella! It has never broken, inverted, failed to open or been mislaid without being recognised as mine and returned to me. Having had it for about four years, I call that unusual life span a testimony to British ingenuity. If Mrs. Thatcher ever decides to hand over the government to Marks & Spencer, I may emigrate and change my nationality. Or maybe we could import some M&S managers to run our government! Barbara Pilvin , Philadelphia | Барбара Пилвин из Филадельфии в своем письме рассказывает о своем восхищении торговой фирмой Marks & Spencer, ссылаясь на пример купленного у них зонта, который вот уже много лет не ломается, не заворачивается при ветре, не заедает и не теряется, что свидетельствует, по ее мнению, о подлинно Британском качестве. Переходя на политические темы, Барбара уверяет, что M&S могли бы возглавить хоть британское, хоть американское правительство. |
ü Примените аналогичный способ перевода к следующему тексту:
Media should stop revealing information about shooters
We turn on the TV and hear: "The name of the shooter is … and here are the details about him (her)."
"Ah, this is what I can get," thinks another unstable and angry person who sees the way to his (her) moment of … whatever.
It's all the fault of the media. If they would shut up about these things, there would be a reduction in these sorts of events. But they don't shut up because they give us what we want (not me, of course; I'd rather watch the morning exercise programs). What we need is to reward any media unit that refuses to give the next shooter any exposure. That would compensate for the loss of revenue it would suffer when we didn't buy the paper or watch the show on TV. Someone should see about doing this and start a fund. I think many people would donate.
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James W. Creaser, Elmhurst
ü Следующие рекламные тексты построены на метафорических оборотах. Подберите соответствия английским метафорам в русском языке и переведите тексты, сохраняя единство рекламного текста.
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