B) Answer the teacher’s questions.
Nbsp; UNIT 3 TOPIC: People in business. Making a personality. GRAMMAR: Verbals: The Participle. A Step I
CLASSROOM ACTIVITIES (1)
| Lead in |
1. a) Answer the questions:
What does success mean to you?
· What is good or bad about being rich?
· Is it possible to avoid failure on the way to success?
· Which is more acceptable to you: inheriting money, marrying money or starting out with nothing and making a fortune?
B) Look at the list of qualities below and say in which profession(s) you think each one is necessary. Explain what makes you think so.
| power of persuasion physical strength quick thinking determination imagination motivation team spirit diplomacy efficiency discipline foresight intellect | doctor lawyer diplomat journalist politician PR officer bank manager real estate agent financial adviser business executive talk show host(ess) human resources manager |
Sample answer:
I think strong powers of persuasion are essential for someone like a real estate agent because they have to be able to talk people into buying from them.
A) Skim through the text and say what the message of the text is.
6 (1.5 min.)
' assets - активы
entrepreneur [LOntrRprR'nR:] – a person who starts a company or arranges for a piece of work to be done, and takes business risks in the hope of making a profit
L dot ' com (dot.com.) – relating to the companies that do business using the Internet. dotcommers– young intelligent computer engineers earning a lot of money but lacking experience in business
entrepreneurial [LOntrRprR'nR:rjRl]; dinosaur ['daInRLsO:]
Land of the Giants
Ignore the politicians. Big business is now the most powerful force on Earth. Countries don’t matter any more. Companies do. Don’t worry about who wins the next general election. Worry about who is running General Electric. Company presidents, not White House presidents, are finally in charge.
Nearly as many people work for General Motors as live in Wales. Fewer than four hundred billionaires control as much capital as half the global population. Bill Gates alone is worth more than a hundred and thirty-five countries. If we compare the biggest companies’ annual turnover with national GDP, Philip Morris makes more money than New Zealand, Ford makes more than Thailand, and Exxon Mobil as much as South Africa and Nigeria put together.
|
|
|
Just three hundred corporations control 25% of all the productive assets on earth. Within the next ten years, many multinationals could open their own embassies and even start issuing their own currency! Impossible? Not according to futurists, Jim Taylor and Watts Wacker. They argue that as cross-border trade increases, national frontiers become increasingly unimportant and global business begins to take over from government. Goodbye United Nations. Hello, United Corporations.
In the late 1990s it was fashionable to disregard the ‘Old Economy’, as we welcomed in the digital age. Small entrepreneurial companies were going to kill off ‘corporate dinosaurs’ like Ford and Levi’s. It never happened. Billions were wasted on dotcom disasters run by kids with no business brains, while the big companies, slow at first, simply took the technology and used it more intelligently.
Size alone may not guarantee competitiveness, but to go from innovation to mass production quickly and efficiently takes a big company with substantial resources and an aggressive marketing strategy. In the words of Andrew Grove, head of Intel: ‘We don’t beat the competition, we crush it.’ Now, more than ever, big is beautiful.
(By Mark Powell, In Company. Macmillan, 2005.)
b) Sum up the text in three sentences.
C) Scan the text for details.
d) Answer the teacher’s questions.
3. a) Open the brackets using the correct forms of the verbs.
to browse [brauz] – (зд.) ходить по магазину, рассматривая товар
cadge - попрошайничать
diaper ['daIpR] – пеленка, подгузник
The Shy Sorceress
Joanne Rowling is an English fiction writer most famous as author of the Harry Potter fantasy series, which _________________ (1 – to gain) international attention and ____________ (2 – to win) multiple awards. In the early 1990s she was unknown and poor, a single mom on welfare who sometimes pretended to browse in maternity stores so she could cadge a free diaper in the changing room. Now, after her Harry Potter books and the movies and an armada of related merchandise, Rowling _________________ (3 – to believe / to be) the wealthiest woman in the United Kingdom, well ahead of even Queen Elizabeth II. The rise distinguishes Rowling as Britain’s wealthiest self-made woman, the richest person in British show business and the world’s wealthiest female author. In February 2004, Forbes magazine estimated her fortune as £576 million (just over US$1 billion), making her the first person to become a US dollar billionaire by ____________ (4 – to write) books.
|
|
|
J. K. Rowling was born in 1965. After ___________ (5 – to study) French and Classics at Exeter University she ___________ (6 – to move) to London __________ (7 – to work) as a researcher and bilingual secretary for Amnesty International. During this period she had the idea for a story of a young boy attending a school of wizardry while she was on a four-hour, delayed train trip between Manchester and London. When she ______________ (8 – to reach) her destination, she already ____________ (9 – to have) the characters and a good part of the plot for Harry Potter and the Philosopher’s Stone in her head, which she began _____________ (10 – to work) on during her lunch hours.
In December, 1994, Rowling and her daughter from her brief first marriage moved to Edinburgh. Unemployed and living on state benefits, she _____________ (11 – to complete) her first novel. She ______________________________ (12 – to rumour / to do) some of the work in an Edinburgh cafe in order to escape from her unheated flat. The first book was an unexpectedly huge success. Combined with her earnings for the next three books, she became a billionaire.
Her personal life ________________ (13 – to pick up) too. In 2001, she ______________ (14 – to purchase) a luxurious 19th-century mansion in Scotland, where she ____________ (15 – to marry) her second husband, Dr. Neil Murray, a steady, brainy anesthetist, in December 2001. In March 2003 they had a son, David. Admitting that Harry is her favourite boy’s name, Rowling wisely __________________ (16 – to avoid / to saddle) her son with that lifelong invitation to teasing. On 23 January 2005, Rowling's second child with Dr. Murray was born, fulfilling Rowling’s lifelong wish to have three children.
|
|
|
Rowling appreciates that she can use her name and money to support worthy charities, including those for one-parent families and victims of multiple sclerosis. ‘One of the few upsides of ______________ (17 – to be) famous is _________________ (18 – to be able) to do something meaningful for causes in which you believe,’ she says.
b) Answer the teacher’s questions.
c) Comment on the following statements:
· The happiness gained from money does not last and the pleasure wears off as you get used to it.
· Money is not the only source of content, and other factors, such as a strong marriage, play an important role.
· Sometimes money creates more problems than it solves.
| VOCABULARY EXTENSION |
4. a) Read the text filling in the gaps with the proper words.
Steven Paul Jobs was born in California, USA, on February 24, 1955, _______ (1 – by / to / with) an American mother and a Syrian father, a political __________ (2 – science / studies / economics) professor. Soon after his birth, Jobs was ____________ (3 – suggested / offered / put up) for adoption. He was adopted by Paul and Clara Jobs who _________ (4 – called / named / referred to) him Steven Paul Jobs. To this day, Jobs dislikes Paul and Clara being called his ____________ (5 – adopted / adoptive / adoption) parents, and prefers to simply refer to them as his ‘parents’.
In 1972, Jobs _____________ (6 – left / graduated / finished) from high school and ___________ (7 – entered / went / enrolled) in Reed College in Portland, Oregon, but he _____________ (8 – was expelled / dropped out / gave up) two years later to work as a video game designer. His aim was to save enough money to go to India and _____________ (9 – experience / investigate / try) Buddhism.
Back in the US in the autumn of 1974, Jobs went into _____________ (10 – money / business / company) with his high school friend Stephen Wozniak. Jobs understood that computers would ____________ (11 – appeal / attract / call) to a broad audience. He managed to obtain finance for his first _____________ (12 – marketing / marketable / market) computer, the Apple II, in 1977. Apple Inc. was formed and ___________ (13 – met with / saw / faced) immediate success.
|
|
|
Seven years later, Jobs introduced the Mackintosh computer but the ________________ (14 – merchandise / sales / purchases) of the first Macs were disappointing. This led to tensions in the company, and in 1985 he ____________ (15 – retired / dismissed / resigned).
In late 1996, Apple, saddled by huge financial losses and on the verge of ___________ (16 – collapse / breakdown / bankruptcy), asked Jobs to come back. He accepted, and quickly ______________ (17 – put forward / engineered / launched) an award-winning advertising campaign that urged customers to ‘think different’ and buy Mackintoshes.
In 1998, he introduced the iMac, an egg-shaped computer that ______________ (18 – offered / suggested / proposed) high-speed processing at a reasonable price. It was a(n) _____________ (19 – immediate / moment’s / instant) success. Steve Jobs had saved his company and, in the process, ________________ (20 – reestablished / manifested / acknowledged) himself as a master high-technology marketer.
b) Answer the teacher’s questions.
HOME ACTIVITIES (1)
Дата добавления: 2019-02-12; просмотров: 313; Мы поможем в написании вашей работы! |
Мы поможем в написании ваших работ!