Vocabulary and grammar acquisition
Read the words paying attention to the pronunciation of the bold-typed letters. Consult a dictionary if necessary.
Associated, exceeding, actually, stipulated, once, offered, expectation, defined, unpredictable, value, whole, approach, process, concerned, improve, central, practice, focus, obsessive, strategic, throughout, emphasis, performance, deliver, fundamentally, demotivated, scientific, method, heart, status, quo, proactively, key, holistic, sum, area, authoritative, impartial, guidance, series, certify, instead, accreditation.
Translate the following expressions into Russian.
Exceeding expectations; meeting requirements; customer value; the end point; customer focus; to become obsessive; to create a strategic vision; active driving of the strategy; assessment of outcome performance; to let down; demotivated or poorly trained staff; continual improvement, innovation and learning; impartial guidance; to make sense of; to evaluate and compare the potential of companies; to meet acceptable levels of quality and reliability; an accreditation body.
Find English equivalents in the text.
Изменяться со временем; непредсказуемо; сложное понятие; ряд принципов; приводить в действие; цели и действия; приверженность руководителей; главным образом; научный метод; в центре; системное мышление; ключевые понятия; область конкуренции; международный стандарт менеджмента качества; сертифицировать компании.
Match the words with their definitions.
| 1 | be greater/larger in number, size or quality | a | obsessive |
| 2 | demand or specify (a requirement/agreement) | b | expectation |
| 3 | motivated by a persistent overriding idea or impulse | c | contested |
| 4 | a strong belief that something will happen | d | holistic |
| 5 | contended, vied | e | exceed |
| 6 | spread out, redistribute | f | focus |
| 7 | integral , entire | g | stipulate |
| 8 | the centre of interest or activity | h | deploy |
Complete the sentences.
1. Quality is associated with creating ... .
2. Quality management is based on a number of … .
3. Companies should meet their customers’ … .
4. Emphasis moves from assessment of outcome performance to the control of … .
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5. Quality management is fundamentally about … .
6. Companies must create a strategic … .
7. At the heart of quality management is dissatisfaction with … .
8. A whole which is much greater than … .
9. The ISO 9000 is the international standard for … .
Use the jumbled words to make up meaningful sentences. The initial word is correct.
1. A, quality, number, to, management, are, principles, central, of.
2. Nothing, commitment, of, any, without, in, leaders, happens, organization.
3. Each, accreditation, has, to, with, certification, of, companies, deal, country, bodies.
4. An, let, poorly, trained, be, can, by, excellent, staff, process, down.
Read the text and choose the correct word forms from the alternatives.
The danger of outcome over process
An object lesson in the risk of focused/focusing on outcome over process is provided by the financial crisis of 2007. Trade/Traders and financial marketers had been awarded/awarding massive bonuses for performance/performing over a number of years. The bonuses were calculated based/basing on how much money was made by the company, with no considering/consideration of how the money was made. The high stakes led employees/employers to deliver highly/higher leveraged products which delivered more profits. Of course, as it turns/turned out, this was based on sustainable/unsustainable levels of risk, which, eventually, crashed the whole system causing massive loses/losses and pain for all of society. If more attention had been made/paid to the process of generating/generation the short term profits, this could have been avoided.
Fill in the gaps with appropriate words.
Quality management is … participative process. Participation is all about involving a wide variety … employees … as much of the organizational strategy setting, policy making and deployment, … process improvement … possible. … mobilizing … brain power of all individuals within the organization it is possible … generate better ideas, better decisions, better productivity, … better quality.
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9. Consider the meanings of the word number in different contexts. Translate the sentences into Russian.
1. There must be any number of people in my position.
2. She sat down and dialed the number carefully.
3. He numbered several Americans among his friends.
4. The company is seeking to increase the number of women on its staff.
5. The exhibition attracted vast numbers of visitors.
6. We have discussed the matter on a number of occasions.
7. Each document was numbered consecutively.
8. Strategies like ours can be numbered on the fingers of one hand.
9. I was passing through Moscow, so I thought I’d make my number at the embassy there.
10. They were few in number.
11. He is not good at numbers.
12. A number of students go abroad this year.
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