Vocabulary and grammar acquisition
Read the words paying attention to the pronunciation of the bold-typed letters. Consult a dictionary if necessary.
Conduct, resources, cover, eventually, equally, aware, encouraged, product, promotion, necessity, luxury, restaurant, self-esteem, ego, premium, demand, determine, also, items, consumers, venture, worthwhile, advertising, promotional, incentives, compel, occur, convenient, supply, outlets, visibility, convenience, proximity, target, considered, distribute, geographical, area, access, succeed, desirable, offer, require, profitable, thoroughly, evaluate, aspects, strategy, surviving.
Translate the following expressions into Russian.
To exchange resources for the products or services; the marketing mix (product, price, promotion, and place); to meet basic human needs (food, clothing, shelter, medical services, etc.); to satisfy self-esteem and ego needs; a premium paid for luxuries; to generate demand; venture worthwhile; advertising and promotional activities; the place to fill needs and wants; incentives and promotions; supply outlets; to distribute offerings across a wide geographical area; access to proper distribution systems; to thoroughly evaluate all aspects of the marketing mix; at prices deemed attractive to consumers; over the long run.
Find English equivalents in the text.
Осуществлять обмен; доставить товар или предоставить услугу потребителю; покрывать расходы и издержки; выйти из бизнеса; предметы первой необходимости; предметы роскоши; магическая формула; устанавливать цены; в конце концов; прибыли; происходить (иметь место); заставлять; видимость (досягаемость); удобство расположения; желаемый товар или услуга; близость к целевым рынкам.
Fill in missing words.
1. Businesses exist to conduct … with others.
2. The … the firm charges are very high.
3. Product, price, … , and place are known as the marketing mix.
4. Luxury goods and services go … basic needs.
5. Lower prices create more … .
6. Proximity to target markets should be considered when choosing a … .
7. It is necessary to evaluate all aspects of the … mix.
Choose the correct word from the alternative.
|
|
|
1. Businesses should be able to meet expenses/expectance and will eventually go out of/from business.
2. Demand is usually affected/afflicted by price changes.
3. The product that a firm affairs/offers is critically important in creating changes/exchanges.
4. To success/succeed, a desirable/desired product or service must be supplied.
5. Firms that do not sell their goods at prices deemed/doomed attractive to consumers will have a hard time.
6. The marketing strategy appeals/applies to all types of organizations.
7. Make consumers aware/beware of your offerings.
8. Promotional activities must courage/encourage consumers to trade with the organization.
Complete the table with the missing parts of speech where possible.
| Noun | Verb | Adjective | Adverb |
| distribute | |||
| visibility | |||
| encourage | |||
| promotional | |||
| occur | |||
| profit | |||
| equally | |||
| necessity | |||
| attractive |
Fill in missing prepositions or particles.
1. The two sides agreed to set … a commission to investigate claims.
2. His partner decided to go out … business.
3. To succeed … business, one must be aware … the marketing mix.
4. Trading … different countries will bring … much profit.
5. It’s gone … my endurance, I can’t stand it anymore.
6. The price is normally affected … demand.
7. The proximity of the warehouse makes its location convenient … us.
8. The company is able to be competitive … access … main resources.
9. We applied … the authorities … assistance.
10. They try to make their goods and services attractive … consumers.
8. Translate the sentences into Russian paying attention to different meanings of the verb meet, particularly in set expressions.
1. The committee meets once a fortnight.
2. Courage and kindliness met in him.
|
|
|
3. We met by chance.
4. This policy is doing nothing to meet the needs of the poor.
5. All your household expenses will still have to be met.
6. She took Paul to meet her parents.
7. I am prepared to meet him halfway by paying him a further £25,000.
8. We hope today’s offer will meet with your approval.
9. Efforts to commercialize the Russian space program have been met with little success.
10. Out of the original 23,000 applications, 16,000 candidates meet the entry requirements.
11. British manufacturing failed to meet the crisis of the 1970’s.
12. They had worked heroically to meet the deadline.
13. The government said it would help to meet the costs of the damage.
14. He hardly managed to make two ends meet.
15. As your income increases, you will find less difficulty in finding the money to meet your monthly repayments.
16. We met him on the price he suggested.
9. Put the word enough in the correct place.
1. I’mtall to climb on. (enough)
2. If you search, you’ll find a good product. (enough)
3. We had money to buy products of good quality. (enough)
4. The price was low to make us seriously consider the purchase. (enough)
5. They saw to convince us our final choice was good. (enough)
6. Oddly, the manager thought the mistake was funny. (enough)
7. Do you feel you have time to study English? (enough)
8. Sure, the store acknowledged its mistake and gave the customer a refund. (enough)
10. Translate the sentences into Russian using the word enough.
1. Такой вариант был для него недостаточно хорош.
2. Мне повезло, что я поехал домой во время отпуска.
3. Называли разные причины того, почему не хватало телефонов.
4. К сожалению, мы уделяли недостаточно внимания этой проблеме.
5. Во всём мире один человек из шести недоедает.
6. Недостаточно просто быть хорошим специалистом.
|
|
|
7. Машинный перевод не очень хорош.
8. Не думаю, что мы знаем достаточно.
Дата добавления: 2018-11-24; просмотров: 456; Мы поможем в написании вашей работы! |
Мы поможем в написании ваших работ!