B. Translate the following sentences
1. To promote the sale of the vacuum cleaners, the store offered a week’s free trial. 2. We are going to place an order for high-quality shoes and ask you to send us the samples of your products and to indicate your terms of payment. 3. Sales promotion depends on advertising, price reduction for wholesalers, aftersales service, the use of specially trained sales and services staff, etc. 4. This advertising booklet will give you some idea of the range of products we are promoting for export. 5. How long is the guarantee period for your equipment? - 12 months from the start-up of the machinery. Aftersales service is provided by our staff. 6. We have made inquires and found that you were dismissed from your previous job. 7. We have won a large order for supplying various consumer goods and produces to one of the developing countries. 8. After making several enquires I finally discovered his address. 9. We won’t meet that urgent order unless we speed up production. We have little time left. 10. Market researchers determine prospective customers for a product - those consumers whom, they think, will buy it.
Ex. 4. Complete the following sentences.
1. The concept was a good one but because of bad publicity ... . 2. This company pays a famous singer to ... 3. The aim of the meeting is to promote ... . 4. Our shop can offer you a wide range of ... . 5. We won a large order for ... . 6. If you offer competitive prices and guarantee prompt delivery, we shall ... . 7. The secretary will provide you with ... . 8. The model you ask for is out of production, but we can... . 9. Last month my friend got a promotion, now he is a ... . 10. In summer the papers are full of advertisements for... .
Ex. 5. Correct grammar mistakes if necessary and translate the sentences.
1. All posters advertising cigarettes must to carry a government health warning. 2. Advertising help sell goods. 3. To promote the new brand shampoo, they are selling it in half price for a months. 4. You should learn about car maintenance before you are bought a car. 5. The steel industry depends from a regular supply of raw materials. 6. Our company are to expand to provide jobs and products for a developing economy. 7. Boeing’s new plane is more fast and more luxurious that anything else they have ever produce. 8. The wholesaler who provide our shop by spare parts to motor cars raise his prices again. 9. Your car is in good condition but you has to replace worn-out tyres. 10. Our engineers were send in Japan to learn how to maintain the new equipment.
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Ex. 6. Choose the response which most accurately completes the statement.
1. A company in Barcelona selling ventilating and air conditioning equipment to the United States would expect their sales to increase if ... a) a new president is elected in the USA; b) the «greenhouse effect» produces substantial global warming; c) the value of the US dollar is falling against the peseta.
2. A motor insurance company would welcome ... a) a relaxation of the laws against drinking and driving; b) a fall in the sale of new motor cars; c) a mild winter.
3. If a government discourages smoking by prohibiting advertising or raising the tax on cigarettes, manufacturers will be likely to ... a) lower the price of cigarettes; b) step up their sales campaigns in countries where the laws are more liberal; c) close down.
4. A manufacturing company would make more profit in the long run by ... a) raising prices of the goods; b) cutting its costs; c) spending more on advertising.
5. Market research is necessary before going into a new market in order to ... a) publicize your product; b) ensure sufficient finances are available; c) gauge the nature and extent of the market.
6. According to marketing theory every product has a life cycle and this cannot be extended by ... a) product modification; b) market research; c) raising prices
7. A manufacturer planning to sell tractors in other countries would be advised to ... a) contact the farming communities in the other countries by sending them letters and brochures; b) make a tour to various other countries; c) display his tractors at international agricultural fairs and exhibitions.
8. When a trader buys goods on credit, he doesn’t have to ... a) pay for them immediately; b) pay for them until the end of the month; c) pay for them.
Ex. 7. There are a number of fixed expressions involving the word c o s t . Consult the dictionary to find their meanings.
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