C. Translate the following sentences into English
1. Наши зарубежные инвесторы приедут завтра и примут участие в конференции. 2. Кассир будет через час, она уехала в банк. 3. Увеличение процентных ставок - плохая новость для заемщиков банка. 4. Владелец компании предложил мне место коммерческого директора. 5. Все акционеры компании получили хороший доход в конце года. 6. Ты читал роман Драйзера «Финансист»? 7. Все розничные торговцы увеличили цены на товары после повышения цен на бензин. 8. Она работает агентом по продаже продукции фирмы «Орифлейм». 9. Продавец предложил купить товар по оптовой цене. 10. Япония - крупнейший экспортер современной видео- и аудиопродукции.
Ex. 7. Complete the following sentences with the correct noun, verb or adjective form of the words in italics.
1. produce a) How efficiently a company ... its products will in large measure determine its success. b) Our ... of washing-machines increased by 5% last year. c) We have recently put on the market two new ... . d) Computers have helped office workers to work more ... . e) The company is well known in the agricultural industry. It sells mainly farm ... - eggs, butter, milk, etc. f) Labour ... will be increased with the introduction of the new machines. g) To beat the competitors all companies should increase their ... h) The finished ... must leave the factory in perfect condition. j) General Motors is a well-known American ... of cars.
2. compete a) Coca Cola’s main ... is the Pepsi-Cola company. b) We try to stay ... by investing heavily in the development of the new product. c) Our company’s main objective is to keep ahead of the ... d) In the market place businesses ... with each other. e) I’m sure our new product will be in great demand because we offer ... prices and high quality.
3. invest a) Mr. Lynn decided to ... $ 5,000 in Lyman Products, Inc. b) Although he had researched the market carefully, he didn’t make a profit on his ... . c) These shares have given me a good return on my ... . d) Foreign ... have shown considerable interest in this business. e) I have ... a lot of time and effort and I don’t want to fail.
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4. finance a) Students are often ... by their parents until they graduate from college. b) Her ... adviser is convinced that the project will be a success. c) He was as expert in ... and advised people where to invest their money. d) She works as a ... director for an oil company. e) She gave Russian language lessons to ... her stay in England. f) The banker must treat any information concerning to his customer’s ... affairs as confidential.
Ex. 8. Problem solving.
Read two problems and answer the questions.
1. Mr. Smith bought 10 bicycles for 180 dollars each. He sold them with a 20% mark-up (наценка). What was the selling price of each bicycle? What profit did he get for all the bicycles?
2. Mr. Johnson came to the factory making jeans. Every pair of jeans cost $20. He bought 1,000 jeans and got a 5% discount for every pair. How much did every pair cost him? He sold them to the department store at $ 25 for a pair. How high is the wholesaler’s mark-up a) in dollars b) in percentage.
TEXT A
TRADING
Read the text giving English equivalents to the Russian words and translate it. Put ten questions to the text.
A company is also called a firm or a (предприятие). While it is producing (товары) or trading, it is said to be in business. A firm which is just starting up is going into business, and a company which stops operating is going out of business. If a company gets bigger, it (расширяться). (Расширение) of a firm (означать) it can (производить) or (продавать) more of its (продукция).
A manufacturing company produces (товары). The goods it makes are its (продукция). When a manufacturer expands it usually (увеличивать) its (производство). If one year it (производить) 100 tonnes and next year it produces 110 tonnes, it has increased (производство) by 10 per cent.
A company which (продавать) goods (оптом) is called (оптовое предприятие). A company or a person buying goods in wholesale and selling them in small quantities is a (розничный торговец). Most local shops are retailers and (продавать) goods (в розницу). Two or more companies which sell or manufacture the same (продукция) are (конкуренты). They are in competition and they compete for (покупатели). In order to sell more goods than its (конкурент) a company must be (конкурентоспособный). It is important to keep ahead of the (конкуренты) by selling at (конкурентоспособные цены).
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If one company (иметь преимущество) over its competitors (for example a cheaper or better product) it gives them an edge on the market.
An area where there is a (спрос) for certain goods is called a (рынок). A company which markets goods locally, caters for the (местный рынок). If goods sold in the same country where they are produced it means that they are sold on the (внутренний рынок). A company which (продавать) goods abroad is a (экспортер). An export company sells goods on the (внешний рынок). An (импортер) buys goods abroad and (ввозить) them into his own country. The goods are then called imports.
TEXT B
INTRODUCTION
The story is about Jayal Motors, a small family firm which produces and sells mopeds. It is situated in Zana, a provincial town in Zuritania. Zuritania is an English-speaking developing country and its capital city is Dabu. The founder and Managing Director of the company is Tom Jayal. Jayal Motors’ main rivals on the home market are Barratt & Sons. In the course of the story, Jayal Motors consider exporting to an industrial country called Industria. The capital of Industria is Centreville and its currency is Industria pounds. The currency used in Zuritania is the utile.
Glossary:
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