V. Переведите предложения c инфинитивными оборотами на русский язык.
1. The engineer thought these young workers to be right.
2. The results of the experiments are believed to be very important.
3. The plant to be built will be the biggest in Siberia.
4. A new system of planning is reported to be used at our department.
5. We’d like them to increase the production of consumer goods.
6. The current of the river seems to be slow.
7. The factory is known to produce modern furniture.
8. English is considered to belong to a branch of Germanic family of languages.
Прочитайте текст и выполните задания после текста.
MARKETING
| 1 Any firm which accepts the needs of consumers as its main responsibility is said to be dominated by marketing concept. This attitude distinguishes firms in free-market economies from those in centrally-planned economies where central government dictates what should be produced and supplied to consumers. |
| 2 If customers do not know about new products, they will never buy them. They also need to be reminded of the existence of established products. Marketing managers are expected to know the best ways to advertise products. This involves choice of mass media. It also includes knowing the best form of advertisements and the advertising slogan to be used. Marketing managers should always be in close touch with market conditions to advise the best price for products. |
| 3 An essential part of marketing is market research. The object of market research is to find out what the public wants. If the product is needed it will be sold. |
| 4 Market researchers also attempt to find out in what form, shape, colour, and package the public will accept the product. They also try to keep track of changing pattern in demand. |
| 5 Market research should be distinguished from consumer research. This looks at marketing from consumers’ point of view. It is concerned with such questions as which of my rival products represent the best value for money, and how best the consumers’ interest can be safeguarded. |
Определите, какой заголовок ( A - E ) передает основное содержание соответствующего абзаца (1-5).
A) Задачи маркетологов
B) Основная идея рыночной экономики
C) Мнение покупателя имеет значение
D) Необходимое исследование
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E) Умения в сфере маркетинга
C оотнесите русские и английские словосочетания.
| 1. marketing concept | a) с точки зрения конкурентов |
| 2. to distinguish from centrally-planned economy | b) меняющие тенденции спроса |
| 3. established products | c) понятие маркетинга |
| 4. choice of mass media | d) отличать от плановой экономики |
| 5. to be in close touch with market conditions | e) запущенные на рынок продукты |
| 6. changing pattern in demand | f) сохранять интерес потребителя |
| 7. from rival point of view | g) выбор средств массовой информации |
| 8. to safeguard consumer’s interest | h) владеть информацией о состоянии рынка. |
Прочитайте и переведите текст. Найдите ошибки информационного характера в приведенных ниже предложениях. Исправьте их и перепишите предложения.
1. In free-market economies the government dictates the products to be produced.
2. The marketing manager should not control the condition of established products.
3. Market research is an optional stage in marketing.
4. Colour and form of products do not influence the sales of products.
5. Consumer research includes the analysis of the best form of advertisement.
Согласно информации, данной в тексте, подберите каждому предложению (1-5) соответствующее продолжение ( a - e ).
1. Any firm should be interested in ……
2. Marketing manager advises …………
3. If a consumer needs a product ………….
4. Market researchers follow the changes ………..
5. Consumer research deals with …………
a) …the best price for the product.
b) …the study of rival products.
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c) …needs of the consumers.
d) …in the demand of consumers.
e) …he will buy it.
Найдите в тексте ответы на следующие вопросы.
1. What distinguishes free-market economy from centrally-planned economy?
2. What should a marketing manager know?
3. What is the purpose of market research?
4. What are the responsibilities of market researchers?
5. What is meant by consumer research?
Выполните задание в письменном виде.
Представьте, что Вы ceйчас в отпуске на отдыхе. Поделитесь о нем впечатлениями со своим другом или подругой по интернету. Напишите ему (ей) письмо, используя данный ниже план и отвечая на предложенные вопросы.
Вариант III
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