Переведите предложения, обращая внимание на употребление Past Simple.
1. The club started to gain popularity after the Altair 8800 personal computer kit came out in 1975. (kit - набор, комплект).
2. Wozniak had started work on a much better computer, the Apple II — an expandable, much more powerful system that supported color graphics.
3. The three years it took to develop Macintosh were some of the most productive and intense for Steve Jobs.
4. A new CEO, Gil Amelio, arrived in early 1996 to save the company. He cut costs, got rid of a third of the workforce, and decided that instead of writing a new, modern operating system from scratch to compete with Window, it was better for Apple to acquire one. (scratch 1) царапина, царапать 2) эскиз).
5. We created a post (not page) with member exclusive content.
6. CEO Steve Ballmer announced the milestone during a special town hall event at the Microsoft Redmond campus, which included Microsoft Chairman Bill Gates and Washington State Gov. Chris Gregoire. (milestone- камень с указанием расстояния в милях)
7. Mundie joined Microsoft in 1992 to create and run the Consumer Platforms Division, which developed non-PC platforms such as the Windows CE operating system; software for the Handheld PC, Pocket PC and Auto PC; and early console-gaming products. (console консоль, пульт управления)
8. Prior to his current role, Mundie served as Microsoft’s chief research and strategy officer, where he oversaw Microsoft Research, one of the world's largest computer-science research organizations, and was responsible for Microsoft's long-term technology strategy, directing a number of technology incubations. (prior to - прежде чем; до, перед, раньше)
9. iPod also played an indirect role in shaping the future of Steve's 'other' company, Pixar.
- The feed page will require a custom page template. For this example, we named the template “Press Release Feed”, and used the generic “page.php” template as a starting point (copying it and renaming it “page_press.php”). (template - шаблон, трафарет, образец).
Переведите текст, обращая внимание на употребление Past Simple.
iPod
The first digital music player that people loved, iPod was a commercial success from the day it debuted. It was released, of course, as Mac-compatible only, because its goal, just like iMovie or iDVD, was to help sales of Macs. But it came at a time when a lot of people needed a good MP3 player, and despite its rather high price tag, a lot of PC users ended up buying it too, hacking it so they could use it on their machines. This had Steve Jobs and his team think a great deal: should they keep making a Mac-only iPod, or should they open it to Windows, too? Although Jobs was opposed to the latter idea, he eventually relented, and the first Windows iPods were introduced in July 2002 at Macworld New York.
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However, it was soon becoming clear that iPod benefited from music piracy, and that its sales could go even higher if there was a legal way to download music. Steve Jobs didn't wait for the music industry to reinvent itself. He went to all record labels to negotiate landmark deals that would lead to the introduction of the iTunes Music Store in April 2003. Ironically, one of the arguments he used was that the risk to music labels was quite low, because of the Mac's small market share (iTunes was still Mac-only). The first compelling legal alternative to illegal music file-sharing, the iTunes Store was an instant success, selling one million songs in its first week. It not only helped the sales of iPods, but it eventually reshaped the whole music industry. It was introduced to Windows as well six months later, in October 2003.
Despite this great success, Apple didn't rest on its laurels. In January 2004, it introduced the iPod mini, a more compact version of iPod that sold at $249, only $50 less than the full featured iPod. It is really after iPod mini came out that iPod became the cultural icon it is now known as. The phrase 'Walkman of the digital age' became commonplace to describe it, and in July 2004, Steven Levy of Newsweek wrote an emblematic cover story entitled 'iPod nation'. The iPod adventure was far from over, since Apple introduced the $99 iPod shuffle and the 'impossibly small' iPod nano in 2005, and the iPod video in 2006. By that time, iPod had become synonymous with music player, and the iTunes Store had sold over one billion songs.
iPod made Steve Jobs realize that Apple could become the greatest consumer electronics company on the planet. Around 2003, he started a secret project to develop a tablet. But in 2004-2005, he realized that the technology that this group had developed, including a revolutionary touch-screen technology, could be used in a phone rather than a tablet. After two more years of development, including a harsh internal competition to prove that it was possible to make Mac OS X run on the phone, iPhone was introduced at Macworld on January 9, 2007. This keynote is often considered the best and most memorable of all of Steve Jobs's career.
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iPhone was not only a breakthrough digital convergence device ("an iPod, a phone, and an Internet communicator" all in one), it was also a force of disruption of the traditional phone business. Just like for the iTunes Store, Steve Jobs had negotiated landmark deals with wireless carrier AT&T before he introduced iPhone — without ever showing it to them! In exchange for exclusivity, the carrier would pay Apple a share of all their iPhone subscription revenues. And of course, AT&T could not put any software on the iPhone, and no logo either. This was an inversion of the traditional master-slave relationship that carriers entertained with phone manufacturers. In the long run, it really put the phone industry upside down.
Vocabulary
release - выпускать
compatibles - совместимые устройства
hack - 1) нудная работа, тяжёлая работа 2) заниматься тяжёлой работой
relent - 1) смягчаться 2) уступать, сдаваться
benefit from smth. — извлечь выгоду из чего-л.
reinvent - заново изобретать;обновлять, переделывать
landmark - бросающийся в глаза объект местности, ориентир; достопримечательность
compel - заставлять; вынуждать; принуждать
laurel - лавр благородный, лавровые ветви (символ победы или отличия в красноречии); обычно (laurels) лавры, почести
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shuffle - тасование карт, перетасовка
tablet – планшет
harsh - жёсткий, твёрдый, грубый, неприятный (на ощупь) ;
key-note - основная мысль, ведущая идея, основной принцип
breakthrough - 1) проникновение внутрь (через барьер любого рода) 2) прорыв 3) резкий скачок / рост цен 4) достижение, успех, открытие
convergence – сближение, сходимость, схождение в одной точке
disruption - 1) разрушение, разрыв 2) пробой
wireless – беспроводной
carrier- носитель
subscription - 1) подписание 2) пожертвование
revenue - доход, доходы
master-slave - схема "главный-подчиненный" (схема взаимодействия программ в сети, при которой связывающиеся машины должны использовать в качестве посредника хост-компьютер)
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