Ex. 3. What would you say if you took part in these dialogues? Dramatize them
A.Have you ever heard about the notion “Situational Leadership”? I know that this theory is popular in the countries of Western Europe. What’s your opinion about it?
B.I suppose that……………………………………………………………………
A.I consider that real leadership means managing people fairly for mutually rewarding and productive purposes. But do we always contemplate it in the everyday life?
B.You are right……………………………………………………………………
A.what type of behaviour is your leader engaged in?
B.I consider that……………………………………………………………………
A.I prefer to deal with leaders who have relationship behaviour rather than task behaviour. And what about you?
B.I don’t agree with you, because…………………………………………………
Text III. BUSINESS STRUCTURE, STAFF OF THE ENTERPRISE
Each company, firm, joint venture, stock-holding company, concern, bank, fund has its own complicated business structure and the staff which is necessary for the work. But still there are some general principles how to organize the work at the enterprise.
The Managing Director or the Chief Executive or President is the head of the company. The company is usually run by a Board of Directors – each Director is in charge of a department. The Chairman of the Boards is in overall control and may not be the head of any one department.
Vice-President or Vice-Chairman is at the head of the company if the President or the Chairman is absent or ill.
Most companies have Finance, Sales, Marketing, Production, Research and Development, Personnel, Tax, Logistics Departments. These are the most common departments, but some companies have others as well.
Most departments have a Manager, who is in charge of its day-to-day running, and who reports to the Director. The Director is responsible in each Department report to the Manager.
Let’s dwell on some positions in details.
General Manager –Supervise and leads the company’s employees. Maintains relations with customers, executes sales contracts and provides problem analysis and resolutions. Represent the company at fairs and distributors’ conferences. In some companies maintains a local warehouse. Provides quality audits. Self-motivated, decision maker.
Sales Manager – Managers the sales staff of a company, supervises sales activity including a staff of sales representatives, plans and achieves target sales revenues and maintains a positive relationship between the company and its clients. Must have extensive sales experience, often as many as 5 years in the position of sales representative before moving up to the position of sales manager. Excellent communication and management skills are required. The person must be a proven problem solver and possess management skills necessary to develop a sales team.
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Finance and Administration Manager –Must have strong accounting experience including maintenance of Internal Controls, costing, budgeting, forecasting and the development of Management Information System. Must possess proven general management skills, including development of Logistics and Administration System to support a rapidly growing business.
Marketing Manager –Manages marketing department. Plans, directs and executes all marketing and related activities. Initiates and/or implements advertising strategy and promotional programs. Oversees creative effort and media plans. Must have 3 year commercial experience, strong interpersonal skills, ability to manage a team and lead personnel, excellent communication skills, computer literacy.
Customer Service Manager –Finds proper persons, organizes and supervises the jobs of Customer Service Clerk, Receptionist. Provides the solution for all existing conflict situations. Provides information and orders forms for distributors, directors. Prepares monthly reports regarding performance of distributors.
Product Development Manager –Develops branded products for the company. Prepares a brief of the project, a timeline with priorities and option for the successful competition of the project. Researches on potential facilities, provides competitors’ analysis. Realizes market research on product quality and packing. Negotiates with the producer.
Training Manager –Organizes and supervises trainers, develops and implements training courses for distributors, directors, staff, etc. Learns the existing training practice in other countries with the aim to extract, develop and implement the best ideas in Ukraine. Tests courses to satisfy all distributors’ and directors’ needs in training.
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Forecast, Supply and Transport Supervisor –Makes monthly forecasts of all products. Works with a company software system (product Forecast). Provides logistics, works with suppliers concerning shipments of product to Ukraine. Arranges shipments to Service Centers in Ukraine.
Treasury, Budget Specialist –Realizes treasury and cash flow management. Prepares, review and monitors reports on all capital expenditure projects. Provides budget cycle and management reporting. Ensures the company’s costing system. Deals with internal projects, company’s legal documents. Coordinates all insurance matters. Trains and develops staff in functional expertise.
Sales Representative –Realizes coordination of commercial activities. Conducts negotiations with customers. Markets intelligence functions targeting new customer group identifying business opportunities and introduction of new technologies. Is responsible on and controls the selling activities in the frame of the regional strategy. Frequently travels to customers. Must have the following qualifications: Engineering, degree in some sphere, 3-5 year experience in the chosen field.
Financial Controller –Develops accounting policies and procedures. Input and oversees confidential and complex transactions. Implements auditing techniques that ensure accuracy of financial results. Analyzes data and provides recommendations to senior management for improvement. Prepares consolidated result. Provides financial analysis. Improves internal controls. Must have University education, be well-organized, accurate, detail-oriented personality.
Vocabulary notes
joint venture – совместное предприятие
stock-holding company – акционерное общество, компания
enterprise – предприятие
Managing Director - управляющий
Chief Executive – руководитель
to run a company – руководить компанией
Board of Directors – совет директоров, правления
the Chairman of the Board of Directors – председатель правления совета директоров
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be in overall control – полностью контролировать
Finance Department – финансовый отдел
Sales Department – отдел торговли и реализации
Marketing Department – отдел маркетинга
Production Department – производственный отдел
Research and Development Department – отдел финансового прогнозирования и развития
Personnel Department – отдел кадров
Tax Department – налоговый отдел
Logistics Department – транспортный отдел
report to sb – докладывать, кому-либо, отчитываться
be in charge of sth – быть ответственным за что-либо
Business Consultant – бизнес-консультант
supervise – наблюдать, быть начальником, руководить
supervisor– инспектор, руководитель
maintain relations – поддерживать отношения
execute– исполнять
fair– ярмарка
forecasting– прогнозирование
target – цель
revenue – прибыль
move up to the position – получить повышение
implement – внедрять, применять
oversee – предусматривать
computer literacy – компьютерная грамотность
regarding – что касается, относительно
extract – освобождать, вытаскивать
branded product – фирменный продукт
timeline – срок
option– выбор
facility– оборудование
competitor– конкурент
compete – конкурировать
competitive – конкурентоспособный
negotiate – вести переговори
software system – система программного обеспечения
shipment– отгрузка, поставка
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arrange – договариваться, устраивать
cash flow – оборот наличных денег
ensure – обеспечивать
coordinate insurance – координировать страхование
Sales Representative – представитель по реализации
identify – устанавливать, идентифицировать
frame– рамка, оправа
plenipotentiary representative – полномочный представитель
Chief Accountant – главный бухгалтер
Cash Accountant – бухгалтер по работе с наличностью
Expenses and Allowances Accountant – бухгалтер по суммам, выплачиваемым на содержание кого-либо или по расходам
Bookkeeper – бухгалтер
Business Information Analyst – аналитик бизнес-информации
Tax Specialist – специалист по налогам
Treasurer– кассир, секретарь акционерного общества, казначей
Estate Agent – агент по недвижимости
Traveling Agent – агент по туризму
Advertising Agent – агент по рекламе
Personal Assistant – личный помощник
Public Relations Specialist – специалист по связям с общественностью
Network Administrator – администратор компьютерной сети
Packaging Engineer – инженер по упаковки
Commodity Trader – продавец товаров потребления
Information System’s Group Leader – руководитель группы информационных систем
Ex. 1. Translate the sentences into Russian:
a) Our company is a big enterprise with complicated structure.
b) The Managing Director runs this firm successfully.
c) The Broad of Directors at the bank consists of 17 persons.
d) Mr. Williams, the Chairman of the Broad of Directors, is in overall controls of our bank.
e) Have you met Mrs. Fox, the Vice-President of the joint venture?
f) There are 8 departments at our stock-holding company. The biggest is Sales Department.
g) He has a great experience in developing food products that’s why he’s the head of the Research and Development Department, and also one of the creators of our branded products.
h) Who leads your company and supervises everyday activities?
i) She is the Manager of Logistics Department, don’t you know?
j) Will your company participate in the next fair and maintain relations with your old partners?
Ex. 2. Make up sentences with the following words and word combinations:
a) to report to sb., a report, reporter;
b) to be in charge of sth, a charge, to charge;
c) to execute, execution, executive, Chief-executive;
d) to forecast, a weather forecast, forecasting in business;
e) to regard, regarding, regardless;
f) to satisfy (needs, requirements), satisfactory mark, to get satisfaction;
g) to compete, competitive price, competitor, competition;
h) to negotiate, to conduct negotiations, negotiable;
i) to ensure, insurance.
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