III. Find the English equivalents of the following word-combinations.
Интересный детективный сериал; выпуск последних новостей; сборник мультипликационных фильмов; конкурс красоты; ежедневный комментарий по политическим вопросам; внимательный зритель; газетная рубрика; главный редактор познавательного журнала; небольшой тираж местной газеты; рекламные объявления в газете; еженедельный журнал в выпуске от 1-го мая; подписка на журнал с иллюстрированным приложением; события в стране и за рубежом; текущие события; информация об обзоре печати; средства массовой информации; ключевая мысль статьи; насущная проблема; передовая статья выпуска; современное лабораторное оборудование; панель контроля и управления; регулировка яркости; кинескоп; телевизионная антенна; переносной видеомагнитофон; занимательное ток-шоу на первом канале; плохое изображение на переднем плане; плохое качество звука; видеомонитор; ответственный редактор; проигрыватель; внутреннее оборудование; цветной телевизор; блок управления, регулировка контраста.
IV. Fill in the gaps in the sentences below with the most appropriate word.
1. He doesn’t even get up from the sofa to change channels; he just presses the ___ on the ___. 2. You can hear BBC news ____ all over the world. 3. A short wave or a VHF radio can ____ many interesting stations. 4. Although our ___ was expensive, we’ve taken some priceless film of our children. 5. Children often prefer looking at ____ to reading books.
V. Where is each person most likely to be found in a newspaper office or film studio?
An actor, a camera operator, a columnist, a continuity person, a critic, a foreign correspondent, a make-up artist, a sub-editor, a censor, an editor.
VI. Read the information about the newspaper articles.
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Headline writers try to catch the reader’s eye by using as few words as possible. The language headlines use is, consequently, unusual in a number of ways:
1. Grammar words like articles or auxiliary verbs are often left out, e.g. EARLY CUT FORECAST IN INTEREST RATES”. 2. A simple form of the verb is used, e.g. QUEEN OPENS HOSPITAL TODAY. 3. The infinitive is used to express the fact that something is going to happen in the future,e.g. PRESIDENT TO VISIT MINE. 4. Newspaper headlines often use abbreviations, e.g. PM for Prime Minister, MP for member of Parliament. 5. Newspaper headlines use a lot of distinctive vocabulary. They prefer words that are usually shorter and generally sound more dramatic than ordinary English words.
The words marked (*) can be used either as nouns or verbs.
| Newspaper word | Meaning | Newspaper word | Meaning |
| aid * | help | key | essential, vital |
| axe * | cut, remove | link* | connection |
| back | support | move * | step towards a desired end |
| bar | exclude, forbid | ordeal | painful experience |
| bid * | attempt | oust | push out |
| blast | explosion | plea | request |
| blaze * | Fire | pledge * | promise |
| boost * | incentive, encourage | ploy | clever activity |
| boss/ head | manager, director | poll * probe * | election /public opinion survey investigation |
| clash * | dispute | quit | leave, resign |
| curb * | restraint, limit | riddle | mystery |
| cut | reduction | strife | conflict |
| drama | tense situation | talks | discussions |
| drive * | campaign, effort | threat | danger |
| gems | jewels | vow * | promise |
| go-ahead | approval | wed | marry |
| hit | affect badly |
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TEXT 1
Think Ahead.
1. Who decides which TV programmes you and your family watch? 2. How many hours do you watch TV in an average day or week? 3. Do you think you watch more TV than when you were younger? 4. What is your main reason for watching TV? 5. What are the best and worst features of TV programmes in your country?
Read the article through and translate it into English.
WHOSE FINGER IS ON THE BUTTON IN YOUR HOUSE?
Imagine the scene: you and your family are relaxing after a hard day’s work. You’ve just watched the news on TV. What are you going to watch next? Or, perhaps more importantly, who decides what you are going to watch next? Whose finger is on the button?
Deciding what to watch on TV is a battle of wills that is fought in homes all over the world. According to psychologists, it is much more serious than simply deciding between a soap opera and a sports programme, or between pop music and politics. This television conflict is part of a bigger power game which goes on in homes, even though most of the players are unaware that they are playing a game at all. The game is called Who’s Boss? “It’s such a subtle game,” says psychologist Dr David Lewis, “that many people don’t even know they’re playing it. It’s all about the balance of power in the home and who’s in control.”'
Unconsciously, people begin to play the game as soon as they meet their future husband or wife. By the time the couple get married, the rules of the game are already well-established. The big decisions, like where to live and which school to send the children to, are usually joint decisions. When it comes to less important things, like deciding where to go on holiday, or what sort of car to buy, it’s a different matter. Here’s just one example of this process at work. He looks through a pile of holidaybrochures and announces his preference: “The South of France”. She quickly agrees before he realizes that the only brochures she gave him were those for the South of France. Similarly, she may decide what time the children should go to bed, and on how the home should be decorated, but he chooses the new car and decides what the family does at weekends.
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“Family power struggles are fascinating,” says Dr Lewis. ”Of course, some people are more dominant than others, and the most dominant personality in a family tries to lead. These days, even though so many couples make a conscious effort to have a true and equal partnership, men generally have to a greater need to appear to be in physical control. Women, on the other hand, are not as interested in physical control as in emotional control. On the whole, they’re more manipulative and can make the man think something was his idea in the first place.”
The tussle over what to see on TV is a good example of this fight for control. Recently, research psychologists persuaded 400 families to have a “C-Box” installed in their living rooms. This is a video machine which watches you as you watch TV. They found that 80% of the time it was the man in the house who had his finger on the button, followed by the eldest child, and only then the woman in the house.
“A child with a strong personality can totally dominate a family,” says Dr Lewis. “Most kids are far less innocent, far more knowing than their parents realize. Many of them are so sensitive to non-verbal communication that they can pick up atmospheres and sense the strength and weaknesses of the adults aroundthem. They can be very stubborn and they soon realize the stubborn they are, the more quickly they get their own way. When the “C-Box” was used to study groups of children on their own watching television, the researchers found that children who had the remote control liked to show off the power by irritating everyone changing channels every two or three minutes.”
So, next time you’ve got the finger on the button ready to infect the rest of the family with your assertiveness, think about the power game you’re playing.
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