Ex. 3. Find in the text the English correspondences to the following Ukrainian words and word combinations in the box.
| Сформувати погляди; коментувати останні події; приділяти увагу; огляд новин; листівка; характерні риси;написаний від руки; нагальні проблеми; вичерпна та точна інформація; поширений завдяки портативності; обкладинка і палітурка; папір кращої якості; легко переносити з місця на місце; дізнатись, що відбувається в світі; колонки з порадами (в газетах); містити в собі; передавати зображення і звук (на відстані); сформувати погляди; набагато детальніше; різноманітність; з’явитись; у порівнянні з; щоб зберігатись довше; розвинутися з; забезпечувати (надавати) повний аналіз новин; служити; поєднувати; що відбувається в суспільстві; швидкозмінні новини; охорона здоров’я; з найвіддалених куточків; реклама; доносити новини; охоплювати (більше матеріалу); бути об’єднаними у світову спільноту. |
Ex. 4. Find the Ukrainian equivalents to the following English words and word combinations in the box.
| Variety; the preceding week; complete and accurate information; in comparison to; advertising; widespread for; to focus on; to serve; to have cover and binding; urgent problems; characteristic features of civilization; no carry news ;mass media include; to help to get oriented; one global community; radio and TV newscast; to combine (with); a handwritten newssheet; to form an opinion ;to learn about; puzzle; to be kept for a longer time; what takes place in the society; in faraway places; to pay attention to; the most exiting and entertaining kind; health care; to provide profound analysis of events; advice columns; to comment on the news; natural disaster; to be easily carried around; to offer goods and services; in much detail; to be united into. |
Ex. 5. Look through the text and find out what kinds of information mass media provide. Also be ready to explain the meaning of the word “Advertising”.
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Ex. 6. Look through the text . Divide the underlined sentences on logical groups.
Ex. 7.Work in pairs. Read the statements and say whether they are true or false for this text. (Give your reasons.)
1) Mass media serve to inform people about urgent problems of the society.
2) TV and radio newscasts provide popularity to the owners of the companies.
3) Mass media corporations mix serious and curious, sensational and reliable information to attract as many readers and viewers as they can.
4) Only weekly mass media focus on international news.
5) Much prime time is given to commercials on TV and radio.
6) Different ads are normally printed in periodicals that helps potential customers to get oriented in diversity of companies, goods and services.
7) Mass media assure us a flow of useful data to be able to form our opinion on different events.
8) The most important thing that newspapers, radio, and TV bring to people is entertainment.
9) At the present time accurate facts are not of great importance.
10) The most important thing that newspapers, radio or TV bring to people is entertainment..
11) Mass media focus public attention on the most urgent problems of the society.
Advertising doesn’t help people to get oriented in variety of goods and services.
Ex. 8. Complete the sentences with a suitable preposition from the list below. Some prepositions used not only once. You may use a dictionary if necessary.
In into to for on with of
1) The participants of the talk-show commented _____ the accident in much detail.
2) ___ comparison __ the radio newscast, almost all the television reportages showed those sensational news with profound analysis. So TV reports were much brighter and more fascinating.
3) Expensive magazines are designed to be kept ____ a long time. So in order to look glamorous gorgeous and to attract more readers they are printed ___ glossy paper.
4) The common interests that united those twenty women _____ one team of crossword puzzles fans made them set up a pen-club.
5) This TV model is widespread and popular ____ young people, it is easily can be carried about.
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6) Newspapers, radio or TV bring information … people.
7) Sensational events such as crimes, natural disasters or unusual events are … great interest.
8) Mass media also focus public attention … the most urgent problems … the society.
9) Mass media help us to form our opinion … different events, provide us … information.
Text B
MASS MEDIA IN GREAT BRITAIN
Talking points.
1) What European (British) famous editions can you enumerate? Have you read them in the original?
2) What do you know about the British mass media? Can you name any programs, shows, newspapers, magazines?
It has been claimed that the British read more newspapers than any other people in the western world. More than thirty million copies of newspapers are printed in the country every day.
They are usually classed as either “quality” or “popular “ papers. The quality papers are The Times, Guardian, Daily Telegraph. They are dailies. Quality Sunday papers are Sunday Times, Observer, Sunday Telegraph. They aim to inform their readers as widely as possible about national and international news. The “popular” papers try to attract more general readers, with pictures and sensational stories.
Many big cities have evening papers which give the latest news. London has The Evening Standard.
Nearly 5,000 periodicals are published in the United Kingdom. There are magazines and periodicals for almost every trade profession, sport, hobby or interest. The most important periodicals for more serious readers are: The Economist, which comments on events of international, political or economic interest; The Spectator, a journal with conservative views, which publishes articles on many different subjects, including politics; Tribune, containing political articles and sociological reviews; Punch, a long-established humorous magazine which also has serious articles.
The most popular television and radio company in Great Britain is the BBC. There are four separate radio channels, each of which specializes: Radio 1 broadcasts mainly pop music; Radio 2 provides light music, comedy programs, sports; Radio 3 offers serious music, talks on serious subjects and plays of classical nature. Radio 4 concentrates on different talks and discussions, plays, etc. The BBC has opened local radio stations in a number of large cities and towns. The BBC also broadcasts special programs about Britain – in forty different languages as well as in English – to all parts of the world.
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The BBC has two television channels: BBC1 and BBC2. They show films and comedies, they also give serious information. Usually, the same BBC television programs are seen all over the country but there are a few variations for local interest. Radio and television programs are given in the BBC magazine, the Radio Times. There is also a weekly magazine, The Listener, in which outstanding talks are published.
There are fifteen different program companies, each serving a different part of the country. They present ITV (Independent Television). These companies are supported by firms who use them for advertising.
The BBC is financed by payments which are made by all people who have TV-sets. There is no advertising on any BBC program.
Ex. 9. Find in text B the answers to the following questions.
1) How many languages does BBC broadcast in?
2) What has been asserted concerning the popularity of reading the press with the British people?
3) How many periodicals are published in the UK?
4) What qualitative British newspapers can you mention?
5) What do the serious British read?
6) Is it true there is the BBC magazine?
7) What is the BBC? (Interpret the abbreviation first.)
8) Each part of the UK is served by one of the thirty program companies, isn’t it?
9) The BBC isn’t sponsored by anybody, is it?
10) Who finances the BBC?
11) Is advertising placed in any BBC programmes? Why (not)?
12) Do the BBC radio stations have specialization?
Ex. 10. Match the equivalents among the words and expressions:
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