SOME NON-PATTERNED MEANS OF WORD-FORMATION
BLENDS
Explain the meaning of the blends in the following sentences. What ways of translating them into Russian would you use?
1. Imagine discovering a body lying on the floor with a bloodied knife protruding from a wound. And then, as you approach, perhaps already dialing 999 on your mobile in panic, the body rises and hands you a leaflet advertising a product. This is the latest in “shockvertising”: the advertising industry’s attempt to get the public to sit up and take notice.(шок-реклама)
2. He will be performing his gig in real, human form on February 3 while gadgetologists translate his words and movements into a 3D computer version.(человек разбирающийся в технике)
3. The People’s Review, in which Katie Derham looked back at 2006 through viewer cam-phone footage, including, rather unfortunately from a scheduling perspective, people who had used the capture button to capture criminals. (телефонная камера)
4. Fanny Hill stars newcomer Rebecca Night as Fanny Hill, Alison Steadman as Mrs Brown and Hugo Speer as Mr H. The show was promoted heavily with promo-tainment segments showing behind-the-scenes footage for eight weeks before launch and a trailer shown on BBC1, BBC2 and BBC4 for two weeks beforehand.(промо-развлекательные)
5. The astonishing 2002 debut album of songtronica by Manchester duo isn’t so amazing, but as digital melancholia goes, it’s pretty good.
6. Obamajamas are pyjamas differing from normal pyjamas nobody knows how. (обамопижама?)
7. The kids might have liked the Santa Claus made from 1 kg of chocolate, but at £29.99 that alone would bust my budget. Instead, I get them a deck of cards (99 p) and a National Geographic Kids magazine (£2.99. Sorry, kids, but we’re going through a Credit Crunchmas.)(крунчмас-фестиваль где то в америке)
8. A variety of readers have been in touch about minor inaccuracies in The Deal, the politisoap shown on Channel 4 on Sunday night.(политическая мыльная опера?)
9. Not quite fact, not quite fiction, and not at all entertaining it sneered, describing K Street as a pointlessly rambling inside look at Washington’s spindocracy – a self-contained self-satisfied group of political hangers-on who are fascinating to each other and of no interest to anyone else.
10. I had years of training, and I could go back into it if I wanted you never really lose it, I’m using my body a lot these days - with Jay. I don’t exercise, I sexercise. It does me good, that’s why I’m smiling.(физические упражнения вып. во врем полового акта)).
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SPLINTERS
Distribute the words derived with the help of the suffix -a(o)holic into two groups: a) nouns denoting HUMAN BEINGS; b) nouns denoting ANIMALS; c) nouns denoting OBJECTS.
What ways of translating the neologisms into Russian would you use?
1. My name is Resa and I’m a computerholic. I spend far too much time here than I should, but as long as my work is done, my bills are paid, my loved ones are attended to, my responsibilities are accomplished, and my time is my time and I will do with it what I wish.(c)
2. I knew that I enjoyed blogging and finding out what’s going in other’s worlds but I admit I’m a Dianaholic and I cannot stop, ever.(a)
3. Do you sit at a railroad crossing, reading graffiti and warning signs on the passing train? Have you ever picked up a random note or receipt left by someone else, just to see what it has to say? (Hey, I once found a letter from a mother-in-law to her daughters-in-law about their next big family potluck, what they should bring, and what was not good the last time around. Hmmm!)
Words tug at me. They demand that I buy books on word meanings and origins, famous letters written way back, and historic diaries. I love notebooks and journals, and the Amazon Kindle. It’s all about words. So are there any more wordaholics out there?(c)
4. I often move my couch to change the angle at which I watch TV. And my friend is a movaholic. You never know where the furniture is going to be in the room or if it’s going to be in that room at all. She can’t imagine not moving furniture.(c)
5. Rambo’s only weakness is that he is a carbarkaholic. He just can’t resist chasing and barking at passing cars (from a children’s book “The case of the car-barkaholic dog”).(c)
6. (A Website) “A self-proclaimed foodaholic.” It’s time to break away from those heavy stuffs or too over the top cakes. It was a very quick decision to make this cake. I said I was going to try out the oven to see if its working properly, so I managed to squeeze in some time and whip up a very quick and simple cake; Damp Lemon and Almond Cake.(с)
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7. Thank you for your interest in Gold Canyon Candles! I’ve been a candleholic for as long as I can remember. I can’t walk past a candle display without taking the time to smell the scents! Somewhere along the way I decided I was finished buying cheapo candles because while they smelled good in the store, once you lit them the fragrance was not very strong. Then there was the problem of them not burning completely down.(с)
8. Hello, I’m a coffeeholic. I drink about one to two pots of coffee a day. Ya, I make the excuse that I get up at four o’clock in the morning, but to be honest, I like the taste. I have hit the hard stuff, too. Ya, know lattes, flavored coffees, ya, know, the works. I can not go by a coffee shop without stopping by. I drink coffee all day long. I can not face the day nor my kids without having some. Everyone I know drinks coffee, why can’t I? (с)
9. I’m a 28 year old living in Woodbridge, Virginia. Over the past 3 years I have lost around 75 pounds. I created this blog – “Confession of Fruitaholics” to track my journey as I lose the last 20. I hope that my story and struggles might help someone who is exactly where I was 3 years ago.(с)
10. My name is Bob and I am somewhat of a movaholic. Changing cities and countries isn’t the depressing thing people tend to see it is. First of all-- we have the Internet now, plus phone planes that allow us to talk instead of sleeping. When you move you have your whole life to move around and new people to meet (believe it or not making new friends isn’t that hard once your used to it). (с или а?)
11. Ringaholic’s Free Ringtones works with the following Cell phones. If you cell phone does not support MP3 ring tones then you can still download them and convert them to your appropriate ring tone format by going to media-convert.com.(с)
12. Sleep is a funny thing. My name is Simon, and I am an addict, I am a sleepaholic. Now you may think that I am just being silly, and that everyone needs sleep and is, therefore, an addict. Not so. Well, maybe so. I feel my case is worse though. Regardless of what time I go to sleep, I can not get up before 2pm. It is impossible, unless I have an appointment which I can not break or miss.(с)
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13. I must admit I am a dogoholic. Are there others like me, people whose love of dogs borders on the obsessive? I’ve seen them, I think, in pet supermarkets or at dog shows, people who find it impossible to live without at least one or more dogs preoccupying their lives, consuming their income, and monopolizing their time and conversations. Are we obsessed with our dogs?(b)
14. The conference aimed to show how corporations could go about business as usual while reducing their impact on the environment. Dominic Purvis, General Manager of Environmental Affairs for Cathay Pacific, began his talk with a confession: “I am a carboholic.” The truth is everybody in that room was. The global economy is based on industries and energy resources that produce an exorbitant amount of carbon emissions. It’s systemic. The reality is that we are all equally addicted to carbon. An interesting idea he mentioned was a landing technique aircrafts could adopt called the “Continuous Descent Approach” that promised to substantially cut fuel use and emissions.(c)
15. Hi, I’ve had my bug – 2.0 auto 2009 – for over 6 months now and have filled my tank up 50 litres and am only getting around 210 miles. I’m sure that there is a problem, so went and bought myself a diagnostic reader and tried it out and after checking the manual it tells me that a couple of the cylinders are running rich, explaining that is why the car is a petrolholic!(c)
16. I hate it when people call me a nerd or a studiholic because I am not a nerd, I just have a terrible memory and whatever I learn seems to go in one ear and out the other. I love shopping and daydreaming and hate it when people who don’t know me consider me as quiet and studious (to be simple, a geek) and that happens a lot because I come first in form every term (and it’s not a very good thing because I keep fearing if I come second this year I might commit suicide, and sometimes the day before the distribution of reports I cry out of nervousness).(c)
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17. A chasaholic keeps chasing even as they’re about to foreclose on the house after spending the mortgage on cameras, fuel and road snacks. There are various types of chasaholics, for example, one who chases to be part of a group of his pals and they must look down on others not part of the club. People apprehend chasaholics humorously and write funny definitions of such addicts. Here are two of them. Panic-chaser: Begs you to take them along, then goes into panic, violently tugging at the door handle as the tornado comes down. Earthquake-chaser: All their video shakes and moves violently side to side while taping the vortex which briefly crosses through the frame while they zoom in and out frantically.(a)
REDUPLICATION
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