Extract from a Company Performance Presentation
Ladies and gentlemen,
It has been another excellent year for the company as our businesses have continued to grow. As you will see from the balance sheet and the accompanying financial statements, our financial performance has improved significantly. We are particularly proud of our sales record and of the fact that we are able to report a 6% increase in revenue during the period. Thanks to this and to the success of various cost reduction initiatives, our net profit is substantially higher and consequently our shareholders have benefited from a significant rise in dividends per share.
Our continuing commitment to the environment, and our policy of ensuring the long term sustainability of the resources that are used in manufacturing have contributed to our recent success in the new export markets in Eastern Europe where concern for the environment is growing. Our performance in toxic waste reduction has been significantly improved and we are now on target to meet EU requirements.
In the line of our success in the East European markets, a further investing there is being planned and additional local subsidiaries are going to be set up. However, our performance in some areas has been affected by continuing economic uncertainty and also by the fact that quotas restricting sales of certain products have been introduced. On the recommendation of our advisers, we have decided to go ahead with plans to issue shares on the Stock Exchange. Our Chief Financial Officer will be responsible for implementing this new programme in the second half of this year.
Exercises
I. Read and translate the text. Underline the sentences where Passive Voice is used.
II. Match the words and word groups from the first column with their translation from the second column:
| balance sheet financial statements financial performance sales record increase in revenue cost reduction initiatives commitment to the environment long term sustainability export markets toxic waste reduction target to meet EU requirements subsidiaries to set up economic uncertainty quotas to introduce to issue shares on the Stock Exchange to implement | экспортные рынки экономическая нестабильность цель финансовый отчет финансовые показатели устанавливать, учреждать увеличение валовой выручки соответствовать требованиям ЕС сокращение токсичных выбросов приверженность идее бережного отношения к окружающей среде показатели объема продаж (статистика продаж) квоты инициативы по сокращению затрат (издержек) дочерние компании долгосрочная устойчивость выпустить акции на продажу на фондовой бирже выполнять, претворять в жизнь вводить балансовый отчет |
Unit 6
Text A
Business Communication
Communication plays an important role in business. It acts as the bridge for the business between company and the provider. Provider is one, who provides job opportunity to develop the business. Through the communication, you can express your ideas. Without new ideas, business cannot be carried out in a healthy way. To convey your thoughts and new ideas, communication is essential. A brilliant man without communication is like a beautiful picture remaining in dark. For example, an efficient customer service makes the business profitable. If your customer service is good, then many people prefer your products.
Communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues is known as business communication. It is also a means of relying between a supply chain, for example the consumer and manufacturer. Business Communication encompasses a variety of topics, including Marketing, Branding, Advertising, Public relations, Corporate communication, Online communication, and *Event management. It is closely related to the fields of professional communication and technical communication. The channels of communication business is conducted through are various, they include the Internet, Print (Publications), Radio, Television, Ambient media, Outdoor, and Word of mouth. Business Communication can also refer to internal communication. A communications director will typically manage internal communication and messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees. There are several methods of business communication, including:
· Web-based communication, such as web conferencing that is used to conduct live meetings or presentations via the Internet. In a web conference, each participant sits at his or her own computer and is connected to other participants via the internet. This can be either a downloaded application on each of the attendees computers or a web-based application where the attendees will simply enter a URL (website address) to enter the conference;
· E-mails, which provide an instantaneous medium of written communication worldwide. Historically, a variety of electronic mail system designs evolved that were often incompatible or not interoperable. With the proliferation of the Internet since the early 1980s, however, the standardization efforts of Internet architects succeeded in promulgating a single standard based on the Simple Mail Transfer Protocol (SMTP), first published as Internet Standard 10 in 1982. Modern e-mail systems are based on a store-and-forward model in which e-mail computer server systems, accept, forward, or store messages on behalf of users, who only connect to the e-mail infrastructure with their personal computer or other network-enabled device for the duration of message transmission or retrieval to or from their designated server;
· Reports, which are documents characterized by information or other content reflective of inquiry or investigation, which is tailored to the context of a given situation and audience. The purpose of reports is usually to inform. However, reports may include persuasive elements, such as recommendations, suggestions, or other motivating conclusions that indicate possible future actions the report reader might take. Reports can be public or private, and often address questions posed by individuals in government, business, education, and science. As for format, reports range from a simpler format with headings to indicate topics, to more complex formats including charts, tables, figures, pictures, tables of contents, abstracts, summaries, appendices, footnotes, hyperlinks, and references;
· Presentations , which are a very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or *Adobe Flash. Presentation is the process of showing and explaining the content of a topic to an audience. A presentation program, such as OpenOffice.org Impress, Apple Keynote or Microsoft PowerPoint, is often used to generate the presentation content.
· Video-conferences (also known as a video-teleconference) are a set of interactive telecommunication technologies which allow two or more locations to interact via two-way video and audio transmissions simultaneously. It has also been called visual collaboration and is a type of groupware. It differs from videophone in that it is designed to serve a conference rather than individuals;
· Business correspondence is also referred to as an important part of communication. If you've been involved in any business even for the shortest time you have already realized that business correspondence is a huge part of it. No matter how high or low you are on the corporate ladder, you deal with all those letters, emails, faxes, memos on a daily basis.
Exercises
I. Match the words and word groups from the first column with their translation from the second column:
II. Fill in the following sentences with the correct form of the Participle. Before doing that, let us revise a simple rule: The following two kinds of participles are especially important for Business English:
1. Thank you for your ………. offer. (interesting / interested) 2. We hereby send you the ……… contract. (signing / signed) 3. Thank you for your letter ………30 March 2005. (dating / dated) 4. …………….. please find our order. (enclosing / enclosed) 5. …………. responsible for the project, I put all my energy into it. (being / been) 6. Do you know the man ………. to Tom? (talking / talked) 7. We hereby return the ………. items. (damaging / damaged) 8. The goods were more expensive than ………. (expecting / expected) 9. ………….. up my desk, I found Mister Thompson's business card. (tidying / tidied) 10. ……………. abroad, she hardly ever sees her family. (working / worked) III. Define the Present and Past Participles in the text below and translate it into Russian: Observations at the Airport On a recent airline flight I was an upset customer. I was arriving on a late inbound flight and connecting with the last flight out on the same airline, but the connecting flight left without me! At first, I was furious when told to wait in a line of 300 people to resolve my problem. But I used my time to “people watch”, and I made some valuable observations. I saw that the customers who approached one ticket agent with a smile, sense of humor or other positive behaviors were walking away in a positive state. The agent looked and sounded kinder and more empathetic when helping those folks. The customers who approached another agent with a visibly sour attitude seemed to evoke a negative response from the agent, and they walked away looking angry. Both sets of people had similar intentions—to get their problem resolved. But the people who approached the agent angrily got a much less satisfying response. Whatever their intention, the message they sent evoked a negative response. I decided to emulate the other group of people, the ones who approached the agent with a smile and a positive attitude. The result—I walked away with a newly scheduled flight and some upgrades as the airline’s way of making amends. This illustrates a principle of *neuro-linguistics—The real meaning of a message is the response it triggers. Knowing this, you can control the experience your customers have when they come to you for service. They may choose to behave rudely, but don’t let it trigger a negative response in you, the way it did with the ticket agent I observed. Remember that dissatisfied customers all have the same goal in communicating with you—to get their problem resolved. The ones who are trying to achieve that goal by using rude behavior are going about it the wrong way, maybe because they mistakenly think it’s the best way to get results. Treat them in a pleasant, positive manner, and in most cases you’ll succeed in triggering a positive response from them. This is worth repeating: no matter how customers approach you about their need or problem they all want the same thing: to achieve customer satisfaction. Don’t take their negative behavior personally, because they’re not being rude for rudeness’ sake. As a person who works with customers, your behavior should be guided by a belief that you can leave the customer in a better state than when they approached you. You can do that by using a positive, upbeat manner and language to evoke a positive response in your customers. IV. Answer the following questions: 1. What is the basic idea of the text? 2. Can the principle of service described in this story be applicable to any company`s practice? 3. Do you sometimes have to deal with “hard” customers? What kinds of efforts do you make so that they would leave your office quite satisfied?
Text B
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Business Correspondence
In a letter, the emphasis is on a high quality appearance. Letters have to be typed or word-processed accurately on the company`s headed paper with a smart, clear lay-out. International mail tends to be slow and in some countries the post is unreliable. Important documents can be sent by registered mail – or they can be sent by courier. People have to write business letters on daily basis. There are numerous reasons to write a letter. Some of them are enumerated below. So, you may need to write a letter when:
· When you are looking for a job, and after finding a suitable job advertisement you apply to a company with a letter;
· When you confirm that the order has been received and that it will be executed in accordance with what was stipulated in the order;
· You want information from a company;
· If you pay by cheque, this kind of letter should accompany the cheque;
· You regret having given the buyer cause for complaint.
· When payments are outstanding;
· When you write a reply to an inquiry giving prices and other information that has been requested;
· When the goods are ready for dispatch, and you (as a seller) confirm this;
· The goods did not correspond the expected quality, they arrived too late or were damaged; etc.
According to the purpose of the letter there may be quite a number of different kinds of letters, specimen of some kinds will be presented further on to be translated and analyzed. The following kinds of business letters can be regarded as the main ones: letters of request, notification letters, memo letters, letters of advice, information letters, lettersof complaint, letters of adjustment, letters of apology, covering letters, letters of confirmation, letters of guarantee, enquiry letters and replies to such letters (or letters-offers), letters-orders and letters acknowledging orders, letters of guarantee, advertising letters, etc.
E-mail (electronic mail) is a way of sending messages between computers. The message appears on the screen and can be printed out if necessary.
Internal mail within a company or between branches of the same firm is usually in the form of memos: these can be brief handwritten notes or longer, word-processed letters. Most firms use special memo pads for internal messages. A memo to a senior English-speaking member of staff may need as much care as a letter to a client. The style that is used depends on the practice within the company and on the relationship between the people involved.
Questions:
1. What is considered to be very important in a letter?
2. Is there only one kind of letters?
3. What are the reasons for you to write a business letter?
4. What kinds of letters can be regarded as the main ones?
5. In what form is internal mail within a company?
6. What does the style used in memos depend on?
Below there are several business letters for you to study and translate into Russian:
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