Percentage expression of gender-marked vocabulary in other glossy magazines: GQ, National Geographic
To find out the meaning of “female language” in Vogue, the men's glossy publication (GQ) and a neutral, targeted at a wide audience (National Geographic) were analyzed.
GQ
GQ is a British monthly men's magazine about fashion and style, which includes materials about food, movies, sex, music, travel, sports, technology, books. The magazine has been published since 1957, the publishing house - Conde Nast Publications. GQ is published in different countries: in Australia, Brazil, China, France, Germany, India, Japan, Russia, Turkey, etc. Editor in Chief - Jim Nelson. According to the English version of Wikipedia, the print run of the magazine for 2012 is 963, 507 copies.
A total of 15 articles were analyzed. The total number of words is 11452. In each article, the author was taken into account, the date of publication, category and section, the number of words.
A quantitative analysis of the GQ articles was carried out according to the 11 parameters described in the section “Methods of representing gender vocabulary in Vogue”. For each parameter, the sum of use in all articles is calculated, expressed as a percentage. All results are listed in the Exсel table. The calculations were performed using the IBM SPSS Statistics software.
Data obtained using IBM SPSS Statistics
This diagram shows the percentage of gender-marked vocabulary in the magazine by 9 parameters. Total "female language" is 5.62%. Connotations of colors and exclamations are not met in the analyzed texts. The most significant turned out to be: a special vocabulary related to women's areas of interest, empty adjectives, intensifiers, empty nouns and empty verbs. Exactly the same parameters were the most frequent in Vogue, only with a high percentage of weight (9.46%). The data on all the criteria selected during the analysis are presented in the appendix.
These results suggest that the "female language" in the men's magazine is used to attract a female audience.
A total of 5 GQ sections (More, Life, Entertainment, Women, Style) were analyzed, which included 8 subsections (News + politics, Cars, The Style guy, Humor, Food & Travel, How to, Celebrities, Sports).
The analysis of the authors of GQ revealed that their gender composition is not the same. A total of 10 authors met - men and 3 authors - women. The materials did not differ in the number of "female language" depending on the gender of the authors.
National Geographic
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National Geographic is the official monthly British publishing house of the National Geographic Society. The magazine contains materials about science, history, culture, geography. National Geographic has many photos. Editor in Chief - Chris Johns. The magazine is published in different countries: in France, Greece, Russia, Hungary, Poland, Spain, etc.
A total of 15 articles were analyzed. The total number of words is 9692. In each article, the author was taken into account, the date of publication, category and section, the number of words. Each article took into account the author, publication date, category and section, number of words.
A quantitative analysis of National Geographic articles was carried out using the 11 parameters described in the section “Methods of representing gender vocabulary in Vogue”. For each parameter, the sum of use in all articles is calculated, expressed as a percentage. All results are listed in the Excel table. The calculations were performed using the IBM SPSS Statistics software.
Data obtained using IBM SPSS Statistics
This diagram shows the percentage of gender-marked vocabulary in the magazine according to 5 parameters. Total "female language" is 1.27%. The most significant were: hedges, intensifiers and empty adjectives. The results of this magazine are markedly different from Vogue and GQ. Here, gender-marked vocabulary is almost not used. Hedges, help to describe various hypotheses, theories.
A total of 4 sections of National Geographic (Travel, Environment, Home, Animals) including 9 subsections (Destinations, Green Guide, Daily news, Science, Energy, Freshwater, Habitats, Natural disasters, The Ocean) were analyzed.
The analysis of the authors of National Geographic revealed that their gender composition is almost the same. (5 authors - men and 6 authors - women).
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