CHAPTER I. «THEORETICAL BASIS OF THE STUDY OF TERMS GENDER AND MEDIA»
MINISTRY OF EDUCATION AND SCIENCE OF THE REPUBLIC OF KAZAKHSTAN
ABLAI KHAN UNIVERSITY OF INTERNATIONAL RELATIONS
AND WORLD LANGUAGES
5B021000 “Foreign Philology”
Professional applied project
Gender factor in modern English media text (based on the material of British glossy magazines)
Done by:
Ualittenova A.M.
Scientific adviser:
Yessenbay A.Z
The head of the internship:
Almaty, Grant Thornton LLP
Dossymbekov Y.T.
Admitted to the Defence
__________________
Yessenbay A.Z., Head of the Theory of Foreign Philology
Almaty, 2019
CONTENT
INTRODUCTION.. 3-4
CHAPTER I. «THEORETICAL BASIS OF THE STUDY OF TERMS GENDER AND MEDIA». 5
1.1 What is gender? Gender stereotypes. 5-7
1.2 Media linguistics. 7-9
1.3 Gender and Media. 9-14
CHAPTER II. ANALYSIS: MEN AND WOMEN IN MAGAZINE. 15
2.1 Male and female authors in glossy magazines. 15-18
2.2 Representation of Men and Women in a Mainstream Magazine. 18-21
2.3 Gender factor on the example of glossy magazines. 21-39
CONCLUSION.. 40-41
LIST OF USED LITERATURE. 42-43
INTRODUCTION
The notion of gender differences is something that has been widely discussed throughout the years. The way in which women and men speak, act, dress and think has been under investigation and focus is often put on differences between the genders instead of similarities. The term gender is a very broad concept and especially the terms sex and gender can be difficult to separate. In Penelope Eckert and Sally McConnell’s book Language and Gender the difference between gender and sex is explained in the following way: “Sex is biological categorization based primarily on reproductive potential whereas gender is the social elaboration of biological sex” [1; p.10]. That gender is an essential part of the world image and at the center of our social world can be seen already in how we raise our children and that blue is still considered a „boy color‟ and pink a „girl color‟. However, even though there are biological features that distinguish us as female or male we tend to exaggerate our differences and instead of labeling us as just female or male we also label different behavior as feminine or masculine. Consequently everything in society is now based on gender and even though people in general have reached higher awareness of gender equality there is still a long way to go in order to reach equal opportunities for both men and women. Since gender is embedded in today’s society a large number of studies have been made on gender differences. One field of gender studies that has been extensively investigated is the connection between gender and language and the way in which women and men use language. In this essay gender issues in language will be in focus.
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The topicality of the study is due to the fact that in modern philological science the phenomenon of men's and women's glossy magazines is the subject of active discussion and is increasingly becoming the object of humanitarian research in General. It is important to note that the focus of scientists, as a rule, are only women's magazines. The study of linguistic features of media texts requires the use of an integrated, integrative approach, involving the creative application of conclusions and promising ideas contained not only in works on linguistics, but also in related scientific fields - sociology, cultural studies, psychology. Within the framework of this approach, the most appropriate is a comprehensive approach to the material under study from the standpoint of media linguistics.
The aim of the present work is a comparative study of the language characteristics of women's and men's glossy magazines.
To achieve this goal, it is necessary to solve the following General theoretical and specific tasks of the study:
1) clarify the content of the main concepts of the study ("media", "mass communication", "journal", "glossy magazine»);
2) to consider and summarize the results of the study of women's and men's glossy magazines in the modern Humanities;
3) identify the main current trends in the expression of the gender and the resulting selection of language units in the texts of men's and women's glossy magazines;
The object of the study is the texts of English-language women's and men's glossy magazines, as reflected in their language processes are insufficiently studied and are characterized by a wide variety.
The subject of the study are the linguistic features of the texts of this type of publications, which largely determine the specificity of the "linguistic taste of the era" of the turn of XX-XXI centuries.
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The material for the study were popular UK male and female publications "Cosmopolitan", "Esquire", "Glamour", "GQ", "Marie Claire", "Vogue", "Men's Health", "National Geographic" and others.
The scientific works consist of the following structure:
Introduction substantiates the choice of the research topic, its relevance and scientific novelty, its theoretical and practical significance; the object and subject of scientific research are determined; the purpose and objectives of the work are formulated; the sources and material of the project and the methods used are characterized in introduction.
Chapter I "Theoretical basis of the study of linguistic characteristics of glossy magazines" describes the basic concepts of the study (means of mass information), "mass communication", "journal", "magazine", "Media text" and "discourse"); a brief review of current research in the Humanities.
Chapter II is aimed to give detailed analysis of language features of men's and women's glossy magazines allocated according to identifying and describing the ways of representing gender vocabulary in the texts of the studied type of publications. The analysis based on the popular glossy magazines of the British edition.
In Conclusion there are results of done work.
List of used literature there are listed works used in my research.
The practical and theoretical value of given work can be used in the series of lectures and practical courses in the universities on modern English language, stylistics, speech culture, rhetoric, speech theory, in the development of special courses, special seminars and electives in English lexicology, media language, active processes in English vocabulary, literary editing.
CHAPTER I. «THEORETICAL BASIS OF THE STUDY OF TERMS GENDER AND MEDIA»
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