Make questions about the two companies using these words. Answer the questions.
1 What………………………………………………………?
2 Where……………………………………………………..?
3 How many………………………………………………...?
4 When………………………………………………………?
Listen to the text about Sony Corporation and fill in the gaps. (Recording 1. 3)
Sony Corporation ____________________ multinational conglomerates. It ____________________ for high-tech innovation and quality electronics products, many of which ____________________. It was founded by Akio Morita and Masaru Ibuka in 1946. ____________________ transistor radios and gained a solid market share in Europe and the U.S. The Sony name was ____________________ "sonus," (Latin for "SONIC," meaning sound), with "sonny," - a youthful boy. It was chosen for ____________________ that is the same in any language. Today, Sony is a market leader in batteries, ____________________, cameras, music and movies and financial services. The Sony Walkman and PlayStation are ____________________ products. The company’s turnover is close to $100 billion a year.
Work in two groups. Make a list of good things you know about Sony.
| Good things |
| 1 2 3 4 5 |
Now read the text and name the most important inventions of the company.
WHAT IS SO GOOD ABOUT SONY CORPORATION ?
Since 1946 Sony has been committed to bringing the world the best in technology. It is a leader in consumer electronics. This innovation comes with Sony not just simply recreating products, but actually inventing new technology.
In May 1960 - Sony was the first company to create the world's first direct-view portable television. The first model was developed based on Sony's extensive experience in radio technology. This device opened the door to personal television use.
Sony made further advancements and in 1962 produced the world's lightest and smallest all transistor television (the TV5-303). The advancements however did not stop there. In 1963 the world's first compact transistor VTR, the PV-100, launched. And in 1965 the world's first home-use open-reel VTR, the CV-2000, launched, paving the way to allow people to record and playback over 1 hour of video.
There are so many new offerings that Sony has brought us, which we did not have before. The Walkman is probably one of the greatest inventions from Sony. Sony also brought us the world's first CD player also!
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Sony is an electronics manufacturer that has brought us many great inventions, which have benefited humanity. Sony continues to innovate and be a world class leader in reliable electronics, with that elegant and ergonomic Sony style.
Talk about the most important events in the history of the company using the Sony timeline:
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Role-play the following situation. The TV channel invited the Sony CEO, Sony worker, customer to the show about successful corporations. Study the information and prepare for the role play.
Role A – Sony CEO. You believe your company is the best in the world. It pays its workers very well and working conditions are great. Your company is very green – it cares about the environment. You think your levels of customer service are great. Disagree with person B, C and D.
Role B – Sony worker. You think it’s a bad company to work for. You’re very unhappy with pay, raises and bonuses. You are very unhappy with the working environment. You don’t like the company’s policy on the environment. You keep hearing profits are more important than customers. Disagree with A and C. Tell D the truth.
Role C – Sony customer. You are a customer of Sony. You used to think it was great, but not now. Its workers are always very rude. No one ever answers the phone. You are shocked about its policy on the environment. You think all staff should get less pay. You disagree with person A and B. Tell D the truth.
Role D – A journalist. You keep hearing bad things about Sony. You want to tell the world in your newspaper. You heard the CEO gets a huge bonus every year. You found a company memo saying profits are more important than the environment. You want to know why so many staff are ill. Find the truth.
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