TIPS AND BACKGROUND MATERIALS: MEDIA ADVISORIES AND FACT SHEETS
Media Advisories tell reporters and editors about upcoming events and story opportunities in a brief listing of journalism's five W's and one H - who, what, when, where, why, and how.
The format uses short items instead of long paragraphs. A typical one-page advisory might contain the following elements: a one-line headline, a brief paragraph outlining the story idea, the five W's and one H, and a short paragraph with additional background information.
It is also important to indicate how the reporter or editor can get more information or make arrangements to cover the event. A contact and telephone number should be part of the letterhead.
A fact sheet summarizes the basic facts about an event, an organization, a product or a service. It is a resource document to help reporters check basic facts and convey accurate information.
Organizational fact sheets should explain the organization, its nature and objective, main business activity, size, revenues, products, and key executives. Event fact sheets may include basic information about an upcoming event in terms of time, place, and special guests. A fact sheet on a community festival may mention the purpose of the event, participating organizations and sponsors, estimated scales of the event, location, time of day, and when the event was first held. Fact sheets are often included in press kits.
Vocabulary:
adjacent to - примыкающий к ч.-л.
in attendance - в присутствии
band - оркестр
benefactor - благотворитель
celebrity - известная личность
check - проверить
convey - передать
cover an event - осветить событие
dedication - посвящение
estimated - предполагаемый
fact sheet - подборка данных, объективка
headline - заголовок
honor - почетный
indicate - указать
key executives — руководство
letterhead - «шапка» (на фирменном бланке)
located - расположенный
location - расположение
media advisory - рассылаемая информация рекомендательного характера для СМИ
offer a host of opportunities - предоставить множество возможностей
outline - набросать в общих чертах
plaque - мемориальная доска
resource document - информационный материал
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revenues - доходы
in terms of - в смысле
unveiling - торжественное открытие
upcoming- предстоящий
Exercises
1) Find the English equivalents in the text. Use these expressions in sentence your own:
краткий перечень; цели организации; включать в себя основную информацию; суммировать; упоминать о ч.-л.; событие состоялось впервые; организации и спонсоры, принимающие участие; длинные абзацы; дополнительная вспомогательная информация.
2) Find the words in the text which describe or mean the following:
a page of information about a person or event used as a handout to assist media personnel; someone who gives money for a good purpose; happening soon; to describe something in a general way, giving the main points but not the details.
3) Match the words. Use them in the sentences of your own:
| basic | events |
| participating | listing |
| brief | facts |
| upcoming | guests |
| special | organizations |
4) Translate the followings sentences into Russian:
The museum received $5 million from an unnamed benefactor.
All this information can be conveyed in a simple diagram.
The President outlined his peace plan for the Middle East.
The fire started in the building adjacent to the library.
They had a private wedding with only a few close friends in attendance.
5) Match the words which are close in their meaning:
| important | short |
| opportunity | protracted |
| long | income |
| brief | chance |
| revenue | relevant |
6) Insert prepositions where necessary (in; of):
Instead ___ smth., mention ___ smth., included ___ smth., purpose ___ smth., ___ terms ___ smth.
7) Write down the questions for these answers:
A fact sheet summarizes the basic facts about an event, an organization, a product, or a service.
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Organizational fact sheets should explain the organization.
Fact sheets are often included in press kits.
8) Analyze the sample of a media advisory, describe all its parts. Is it made out along the guidelines given in sector "Media Advisories"?
ARMANASCO
PUBLIC RELATIONS INC.
MEDIA ADVISORY
EVENT: Monterey Sports Center Grand Opening
DATE: Saturday, May 30, 2010
TIME: Noon - 3:00 p.m.
PLACE: Monterey Sports Center & Jacks Park Franklin Street, Downtown Monterey
CONTACT: Cindy Railing 408-372-2259
GRAND OPENING PHOTO AND INTERVIEW OPPORTUNITIES
The Monterey Sports Center grand opening will offer a host of opportunities for the media, both for interviews and photographs. Following is a schedule that you may find helpful in covering this event. Full press kits and media assistance will be available at the event at Information Center, located adjacent to stage in Jacks Park.
SCHEDULE OF ACTIVITIES
10:00 - 11:30 a.m. Brunch to Honor Benefactors and Welcome Celebrities (Tent located in Sports Center parking area)
Noon - 1:00 p.m. Roger Eddy Band (Sports Center Stage)
1:00 - 1:50 p.m. Original Substitutes (Jacks Park Stage)
1:50 - 2:00 p.m. 7th Infantry Band & Parade of Stars (Franklin Street)
2:00 - 2:30 p.m. Dedication Ceremonies (Sports Center Stage)
3:00 p.m. Unveiling of City Council Plaque (Sports Center Entrance)
CELEBRITIES IN ATTENDANCE
Mark Spitz/John Naber (Former Olympic champions)
Matt Biondi/Scott Jaffe Rouse (2009 U.S. Olympic Swim Team)
Karen Мое Thornton (Former Olympian)
9) Prepare the topic Media advisories and fact sheets for retelling.
UNIT XIII
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