A What are the requirements for abackground?
B Do not use a busy background. Stick with a simple white or solid color background. You do not want to distract from your data.
A What color shouldthe text be?
B You should use black or dark font. Stay away from colored text as it is difficult to read.
A What should I do, ifI amgetting into more than 4-5 lines of solid text?
B If you are getting into more than 4-5 lines of solid text, stop and think about how you could summarize this better with a diagram or image.
AShould my graphs be simple or complex?
B Your graphs should be simple, with axis titles that are legible from a reasonable distance (i.e. 2-3 feet). Remove any background or gridlines as they obscure the data.
In pairs, practice the dialogue.
Exercise 7.4. Read the text about the use of color in a scientific poster.
Carefully consider your color choices. Aim for two or three colors at the most; you can also use lighter and darker shades of your colors.
Avoid white or light colored text and dark backgrounds because light text is hard to read. Instead, opt for dark text on a light background.
Avoid busy backgrounds. If you use a pattern or a photograph as your background image, make sure that your readers can still read your text. Fill your text boxes with a color that complements your color scheme so that your text is still readable against the pattern. Ensure that your background does not visually compete for the reader’s attention with the other design elements (text and visuals) on your poster. Your readers should not really notice the background. If they do, they’re probably not looking at the other information on your poster.
Use ‘warm’ colors such as red, orange, and yellow sparingly and only to accent the other features of your design. Use ‘cool’ colors such as blue, green, and purple as your dominant or main color. Warm colors can quickly visually overwhelm your readers and create too much contrast.
Say if the following sentences are true or false.
1 Aim for two or three colors at the most.True
Avoid white or light colored text and dark backgrounds.True
3 Choose light text on a dark background.False
4 If you use a pattern or a photograph as your background image, make sure that your readers can still read your text.True
5 Ensure that your background does visually compete for the reader’s attention with the other design elements (text and visuals) on your poster. False
6Your readers should really notice the background. False
7 Use ‘warm’ colors to accent the other features of your design.True
8 Use ‘cool’ colors as your dominant or main color.True
Exercise 7.5. Look at the examples of conference posters A and B, and decide how well they have been organized. Then, in pairs, discuss positive and negative points of these two posters.
Which poster do you think is more successful? Why?
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