Пресс-конференция по спутнику
Vocabulary
| bio | Биография | biography |
| brief | инструктировать (v.) | instruct |
| chart | схема, таблица, диаграмма | diagram |
| notorious | печально известный̆, пользующийся дурной славой | bad fame |
| omit | пропускать | miss |
| one-on-one interview | личное интервью | personal interview |
| prior to | перед, предварительно | before |
| reminder | напоминание | prompt |
| RSVP (abbr. of “repondez, s’il vous plait”) | будьте любезны ответить | kindly reply |
| on short notice | без предварительного уведомления | without prior notice |
| socialize | общаться | to communicate |
| tentative | предварительный | preliminary |
| ultimately | в конечном счете, в итоге | in the end |
| visual aids | визуальные средства | visual aids |
Ex. 1
1) I avoided meeting her.
2) All tasks must be completed on time.
3) This exam includes the oral part.
4) This study requires special equipment.
5) He was forced to answer this question.
6) He was interested in this conversation.
7) After this conversation, he felt offended.
8) It was more convenient for him to send documents by mail or fax.
9) It’s better to take care of this in advance.
10) He took up this position relatively recently.
Ex. 2
| tentative | answer |
| press | kit |
| news | release |
| visual | aids |
| background | materials |
1) A tentative answer was required from him.
2) The press kit was whipped up.
3) This news release could not be delayed.
4) They needed visual aids.
5) All backgrounds materials were provided to him.
Ex. 3
1. not to include smb. or smth., either deliberately or because you forget to do it — omit
2. to offend smb. by treating them rudely or without respect — Insult
3. to spend time with other people in a friendly way — socialize
4. to give smb. all the information about a situation that they will need — provide information
|
|
|
5. known for smth. bad — notorious
1) He was forced to omit this lesson.
2) He was treated insultely.
3) He loved to socialize freely.
4) Journalists have been provided with all the information.
5) It was a notorious accident.
Ex. 4
| include | contain |
| notorious | infamous |
| tentative | indefinite |
| slighted | offended |
| socialize | mix |
Ex. 5
| principal | auxiliary |
| notorious | renowned |
| attend | omit |
| include | miss |
| tentative | certain |
Ex. 6
1. It is better to invite too many than to omit some who may feel slighted.
2. A new conference should brief no more than an hour.
3. You should run your employers or clients on what they are going to say.
4. Reporters are notorious for not responding to RSVP.
5. Invitations should be marked RSVP.
Ex. 7
1) prior to smth.
2) to brief smb. for smth.
3) on short notice
4) to respond for smth.
5) to include for smth.
6) to be notorious for smth.
1. Prior he went to class, he knocked.
2. He briefly told his friends about what had happened.
3. He completed the task on short notice.
4. He was responsible for this department.
5. He included this article in a new issue of the magazine.
6. This day became notorious due to this incident.
Ex. 9
1. Who should the invitation list include?- The invitation list should include all reporters who might be interested.
2. When should invitations be mailed or faxed?- Invitations, which may take the form of letter, should be mailed or faxed seven to ten days in advance.
3. When can the telephone be used?- The telephone can be used if the conference is being scheduled on short notice.
4. What should the invitation state in any case?- In any case, the invitation should state the time and place, the subject to be discussed, and the names of the principal spokespeople who will attend.
|
|
|
5. What are reporters notorious for?- Reporters are notorious for not responding to RSVPs, so it is usually necessary to phone them several days before the event as a reminder and to get a tentative answer.
6. How long should a news conference run?- А news conference should run no more than an hour, and the statements by spokespeople should be relatively brief, allowing reporters time to ask questions.
7. In what form are key materials given to reporters?- Reporters should receive copies of the text for each speech and other key materials such as slides, charts, and background materials. These аrе often given to reporters in the form of а press kit.
8. What can be added to the press kit?- Short bios with the accurate names and titles of the participants can be added to the press kit, as can general news releases.
Ex. 10
1) I didn’t know that the invitations, which may take the form of letter, should be mailed or faxed seven to ten days in advance and that the telephone can be used if the conference is being scheduled on short notice.
Ex. 11
1) I agree with the statement number 1. I think that press conference should contain only the most important things. At the press conference should not be mentioned and discussed extraneous topics. Unlike seminars, there can be no two-way communication; only facts from the head of the company are reported.
Ex. 12
This text is about rules for holding press conferences.
Ex. 13
Пресс-конференция по спутнику
Пресс-конференция 1990-х годов все чаще проводится через спутник.
Джонсон & Джонсон установил стандарт в 1982 году, созвав 30-кратную видеоконференцию, в которой приняли участие 500 журналистов. Цель состояла в том, чтобы объявить о возвращении Тайленола с новой защитной упаковкой после того, как неизвестный убийца поместил цианид в восемь бутылок старого образца.
|
|
|
В дополнение к заявлениям президента Джонсон & Джонсон и демонстрации новой упаковки была установлена двусторонняя аудио связь, чтобы журналисты в ключевых городах могли задавать дополнительные вопросы.
Сеар использовал спутниковую пресс-конференцию, чтобы объявить о своих планах прекратить свой знаменитый каталог почтовых заказов и закрыть 113 своих магазинов. Новостная лента использовалась 290 различными станциями.
Спутниковые новостные конференции организованы почти так же, как и новостные выпуски, отправляемые на станции через спутник. По сути, представители проводят пресс-конференцию в телевизионной студии, и изображение связано со спутником, который распространяет сигнал на антенны в газетах и радиостанциях. Репортеры могут разговаривать со спикерами по телефону.
Ex. 14
It is advisable to hold a briefing before the press conference, at which they should discuss what the press should say, and questions that journalists can ask. There is absolutely no need for advance preparation of questions. If after an exhaustive speech from the rostrum, as a result, few questions arise, this should be considered as an indicator of success, and not as a reason for any thought.
If the conference is scheduled for 11 hours, then it should begin no later than five or ten minutes, and the speeches should be short. Often, at the end of the event, it is customary to treat journalists a buffet. If you are supposed to have some refreshments, this should be made clear in the invitation.
|
|
|
Typically, an invitation to a press conference is sent out in a week. It should clearly indicate the topic and, if possible, the names of the keynote speakers. You can also provide some details that could convince the editor of the advisability of covering the event, but in order to avoid the need to attend the conference, one should not disclose the topic too much. Of course, it is necessary to clearly indicate the place, date and time of the press conference.
Дата добавления: 2020-04-25; просмотров: 367; Мы поможем в написании вашей работы! |
Мы поможем в написании ваших работ!