Text III. Motivation and communication in business
Motivation is factors that stimulate desire and energy in people to be continually interested and committed to a job, role or subject, or to make an effort to attain a goal. There are four main characteristics of motivation:
· Motivationis an internal feeling, a psychological concept which lies within a person. First of all, some needs appear in the mind of an individual which affect his behavior.
· Motivation produces goal-directed behavior, it is a power which leads the employees to the achievement of their goal. The behavior of the motivated employees clearly shows that they are inclined towards the achievement of their goal. For example, promotion is a technique of motivation. The employees who desire to be promoted definitely improve their work performance.
· Motivation can be either positive or negative. The employees who are hard-working and encouraged with some awards are positively motivated. On the other hand, those workers who are by nature shirkers are encouraged to work with the threat of demotion, suspension or termination. Such people start working because of the fear factor. This is called negative motivation.
· Motivation is a complex process. All the people working in an organization have different nature. All have different needs. Therefore, everybody cannot be motivated with only one motivator. Keeping in mind the needs of the person concerned, monetary and non-monetary techniques are used.
Communication is the process by which a message or information is exchanged from a sender to a receiver. It can be: internal (between people in the same business) and external (with people outside the business).
Internal communication is particularly important. It links together all the different activities involved in a business. It also aims to ensure that all employees are working towards the same goal and know exactly what they should be doing and by when.
External communication is where the business communicates with people & organizations outside of the business. This is linked with the idea of "stakeholders" –people who have an interest in the activities and results of the business.
There are many reasons why it is important for a business to achieve effective communication:
· It motivates employees – helps them feel part of business
· It is easier to control and coordinate business activity – prevents different parts of business going in opposite directions
· It makes successful decision making easier – decisions are based on more complete and accurate information
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· Better communication with customers will increase sales
· It improves chances of obtaining finance
Effective communication requires messages to be conveyed clearly between communicators, but along the way there are many communication barriers that can create misunderstandings. They are:
· too many intermediaries (e.g. too many layers in hierarchy through which message has to be passed)
· geographical distance between a firm's offices, production plants or outlets
· communication overload – too much information can cause problems e.g. slow down decision making.
Vocabulary test_______________________________________________________
1. It is a job of HR personnel to recruit … candidates for a required position.
A) similar B) suitable C) subordinate D) submissive
2. In order to master any skill an employee can be … for a professional seminar.
A) written B) subscribed C) checked out D) enrolled
3. People in a team can feel … if they are given extra responsibility.
A) quiet B) timid C) anxiousD) sheepish
4. A person who wants to take a position in a company is called a(n)….
A) graduate B) rival C) plaintiff D) applicant
5. … a wrong person can be disastrous for the organization.
A) hiringB) hiding C) healing D) hearing
6. If a member of a team doesn’t meet his responsibilities he is called a …
A) doormat B) coach potato C) peeping Tom D) freeloader
7. The duty of HR is to … any stressful and awkward atmosphere that may hinder the performance of the staff.
A) illuminate B) eliminate C) expel D) include
8. If there is no induction training, an employee is left on his … to sink into the new environment.
A) foot B) account C) decision D) own
9. Induction training is a way to help employees … within the company.
A) interrelate B) intimidate C) integrate D) intervene
10. Head hunters work for a … and specialize in particular employment area.
A) premium B) allowance C) fee D) fare
11. This arrangement seems to give great … to employees.
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A) unification B) unity C) entity D) incentive
12. While the applicants flow through the assessments, data about them are … based on their actions and answers.
A) gatheredB) picked up C) piled up D) produced
13. It is not an easy task to …barriers in communication.
A) install B) overtake C) overcome D) crush
Translating___________________________________________________________
Use the following words and expressions:
· Senior manager -главный менеджер
· Employee -служащий
· Edge -преимущество
· Training – подготовка
· Taking the position -вступление в должность
· To match the position – подходить к должности
· Current strategy – нынешняя стратегия
Каждый раз когда компания назначает одного из главных менеджеров, который уходит из компании через короткий промежуток времени, фирма теряет не только время, но и значительную сумму денег. Умение выбрать правильного служащего с первого раза даёт компании большое преимущество перед конкурентами.
В некоторых случаях подготовка в компании перед вступлением в должность может помочь новому менеджеру привыкнуть к новой обстановке и адаптироваться к условиям, которые кажутся ему необычными.
Но гораздо лучше с первого внимательного взгляда на собеседовании угадать подходит ли служащий к данной должности, соответствует ли требованиям команды и нынешней стратегии компании. Предотвратить проблему всегда предпочтительнее, чем исправлять её, когда менеджер уже занял высокую должность.
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Multiple Choice Questions______________________________________________
1. “Personnel” is another name for the:
a. Finance Department
b. HR
c.R&D
d. QA
2. The development and application of employees' skills and energies to accomplish the goals and objectives of the organization is called:
a. human resource management
b. human resource planning
c. selection
d. recruiting
3. The first step in the human resource planning process is:
a. preparing a job analysis
b. forecasting future human resource needs
c. assessing future demand
d. assessing future supply
4. People applying for jobs complete:
a. a person specification
b. a job description
c. an application form
d.a statement of account
5. A new member of staff will receive:
a. an account
b. a contract
c.an enquiry
d. an application
6. “CV” stands for:
a. cost variance
b. computer virus
c. credit value
d. curriculum vitae
7. A formal, systematic appraisal of the qualitative and quantitative aspects of an
employee’s performance is called:
a. orientation
b. remuneration
c. performance analysis
d. a performance evaluation
8. Functions of HR Department include:
a. setting up production methods
b. buying equipment
c. setting a price for the firm’s product
d. recruiting the staff
9. The skillsof a workforce can be improved through:
a. advertising
b. franchising
c. selecting
d. training
10. The first training a member of staff receives is called:
a. on-the-job
b. off-the-job
c. induction
d. rotation
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