The following business models of social media were identified:
• The Advertising Model
• The Freemium Model
• The Affiliate Model
• The Merchandise Model
• The Subscription Model
The guide offers important concepts related to social networks in general, and also offers ideas on how to incorporate the most important social networking platforms into the company. If further action is taken, there may be results on how the proposed plan was implemented and what the results were. For companies, it is vital to first find out what social networking opportunities exist, then start thinking about goals that they want to get from marketing on social networks, look for links about how customers work in the target market, and then use social networks in real time, not forgetting about the quality of the content.
Developing a business model of social media marketing requires a retreat and a look at the big picture. It is necessary to shift thinking from everyday tasks, such as planning and responding to comments, to a high level of thinking.
Creative and right using of social media for advertising products and services makes customers feel like they are not overwhelmed by marketing campaigns. Strategically placed in informational post advertisements are an effective way to disseminate information about the business. Social networks spread information about the business, giving the opportunity to constantly remind them about the products and services offered.
Knowing that the company has never touched on the subject and has no competence in Social Media Marketing, an additional goal was not to research the phenomena of Social Media, but to practice on performing a service for an existing company. All decisions made in the strategy are heavily based on professional literature and personal competence. Stages of development and what is most important for the company's promotion were defined.
LIST OF REFERENCES
1. Cohen, J. (2012, April 13) Supply your team with content to share on social media channels. Retrieved April 22, 2012, from http://www.radian6.com/blog/tag/8020-rule/
2. Krippendorff, K. (2004) Content analysis: An introduction to its methodology, 15
3. Merrilees, B. (2007) A theory of brand-led SME new venture development
4. Yin, R. K. (2017) Case study research and applications: Design and methods
5. Spacey J. (2017) Types of Target Audience, https://www.simplicable.com/new/target- audience
6. Neuendorf, K. A. (2016) The content analysis guidebook
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[1] Neuendorf, K. A. (2016) The content analysis guidebook, 25
[2] Spacey J. (2017) Types of Target Audience, https://www.simplicable.com/new/target- audience
[3] Cohen, J. (2012, April 13) Supply your team with content to share on social media channels. Retrieved April 22, 2012, from http://www.radian6.com/blog/tag/8020-rule/
[4] Krippendorff, K. (2004) Content analysis: An introduction to its methodology, 15
[5] Cohen, J. (2012, April 13) Supply your team with content to share on social media channels. Retrieved April 22, 2012, from http://www.radian6.com/blog/tag/8020-rule/
[6] Yin, R. K. (2017) Case study research and applications: Design and methods, 35
[7] Merrilees, B. (2007) A theory of brand-led SME new venture development, 10(4), 403-415.
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