PROSPECTS AND ADVANTAGES OF RURAL TOURISM
Ex. 2, p.117
A: Who developed the model ‘salutogenesis’?
Q: Aaron Antonovsky proposed a theoretical model of salutogenesis to explain maintaining consistency or improving one’s personality on a scale of health - illness.
A: What is the difference between his model and the previous ones?
Q: This theoretical model was intended for advanced understanding the relationship between stressors, coping and health. In this model, unlike previous research work in the field of stress, the distinctive features are the following:
1) orientation to salutogenesis, as opposed to orientation to pathogenesis, that dominated all previous biomedical and social research; 2) the concept of “generalized resources resistance” and sense of coherence; 3) the universal nature of human capital in the cultural and situational sense.
A: What does a person’s sense of coherence include?
B: Three components of human capital - comprehensibility, controllability and meaningfulness.
Ex. 2, p.124
1. Health tourism is a rapidly developing direction of the tourism industry.
2. People have become more conscious about their health.
3. The concept of ‘wellness’ includes massage, vegetarian food, fresh air, ayurveda and aromatherapy.
4. Ayurveda is the “science of life”, although it is more correct to understand and say “knowledge about healthy life ", healthy in full understanding: physically, mentally, spiritually, energetically, materially, socially.
5. Health tourism includes travel in order to prevent diseases, accommodation in a specialized hotel with a range of services such as a fitness center / beauty center, a proper nutrition / diet, relaxation / meditation, as well as learning activity.
Text 6. P.127-128
In the global tourism market, the concept of “health tourism” is indefinably. Where does medicine end and tourism start? Preserving medical image of the spa resorts have strong adherents. Their opponents, however, understood - in order to achieve commercial success in this area, diversification is needed. Then resorts will be available to a wide contingent of consumers, and in a much more extensive price range. Resorts, that have found a balance between medicine and tourism are the most successful today. Some conducted a large-scale reconstruction of the infrastructure, adding casinos, cultural centers, conference rooms.
Wellness-mania: prevention is better than cure
The growing demand for a healthy lifestyle - wellness and fitness, for alternative and additional types of treatment stimulated the diversification of traditional SPA-destinations in Europe.
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Early 1980s marked the beginning of the wellness movement in the USA and Western Europe. Since that time, began wellness boom.
The three main wellness markets in Europe are Germany, Italy and France, where water treatment is an ancient national tradition. In varying degrees, this applies to Austria, Switzerland and most of Eastern Europe, as well as to the Nordic countries and the Baltic States. In varying degrees, this refers to Austria, Switzerland and most of Eastern Europe, as well as to the Nordic and Baltic countries. Austria witnessed considerable progress of wellness. In 2000-2002, the number of wellness hotels in the country increased seven-fold. Today, already 10% of tourists visiting Austria come to the country to improve health.
Germany is the number one health tourism market. A sauna, fitness and massage facilities, and physical therapy and other amenities are a must for a wellness hotel. The most common components of wellness offer in hotels are a sauna, a relaxation room, a Roman bath, a steam room, a cold water pool, indoor and outdoor pools, and a hydromassage. The demand for these services is specific: two thirds of the guests of the wellness hotels are women. The most expensive services are facial massage, аyurvedic massage and thalassotherapy with algae wrap - 50-60 euros.
Text 9. P. 131-133
SANATORIUM "SOSNY"
Description: Sanatorium "Sosny" is located on the territory of Myadel district of the Minsk region, 20 km from the resort village Naroch, 150 km from Minsk. The Sanatorium is located in a pine forest among 2 picturesque between lakes Naroch and Beloye. In the Sanatorium " Sosny" there are 3 bedroom buildings: residential and bedroom buildings “Krugly” and “Sosnovy”; medical building, 6 cottages, administrative building, sports complex, mineral water pump room. The number of rooms of the sanatorium is 204 beds.
Mineral water. Mineral water in the sanatorium " Sosny " is brought to the surface of a single from a depth of 420 m well.
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Low-mineralized sulphate sodium chloride water with bromine content of 7.6 mg / dm3. Mineral water is used in the treatment of the gastrointestinal disorders, the gall bladder, metabolic disorders and iron-deficiency anemia. Mineral baths, drinking treatments, a variety of physiotherapeutic procedures combined with favorable natural and climatic conditions make it possible to successfully treat diseases of the cardio-vascular and nervous system, the gastro-intestinal tract, the locomotor system.
Medical base. Therapeutic and diagnostic base is located in the medical center and is represented by the following facilities:
Diagnostic facilities:
• iridology
• clinical and biochemical laboratory
• X-ray room
• ultrasound diagnosis
• functional diagnostics
• electrocardiography
Treatment facilities:
• air ion therapy
• pool
• hydrotherapy
• therapeutic mud baths
• acupuncture
• inhalation
• cosmetology
• physical therapy
• hardware massage
• mannual massage
• psychotherapeutic
• rehabilitation capsule
• sauna
• phototherapy
• solarium
• dental surgery
• gym
• herbal medicine
• electrotherapy
The leisure activities in the sanatorium "Sosny”: In the sanatorium " Sosny " are regularly held cultural and entertainment events. Excursions around the Naroch region are organized.
Text 4. P. 139-141
PROSPECTS AND ADVANTAGES OF RURAL TOURISM
As far as provision of the reception and accommodation of tourists, they can be created in almost any village. Rural, or agritourism allows you to derives financial benefits from the hospitality and cordiality peculiar to our people. The advantages of this type of tourist activity should be attributed primarily to improving the well-being of the inhabitants not only of the village itself, but of entire regions.
Rural tourism is the reduction of unemployment, the development of small entrepreneurship, the formation of village infrastructure (roads, transport links, water supply, garbage collection, trade). The experience of European countries shows that the income per season from one bed, equipped for a guest, can be equal to the profit that a farmer gets from a cow.
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Experts have noticed that nowadays agrotourism develops at a high speed in the world, attracting a significant part of foreign tourists. Italy, Ireland, France, Switzerland can serve as examples.
In the classical definition, rural tourism is tourism outside an urban area that have a low density of the population, that includes a variety of services, from living in a rural house, ecological tours to adventure tours and direct participation in the life of the local population.
Trends in the style of “Rural”
In the world there is a clearly defined shift away from mass tourism towards more restrained types of travel. In place of the three S (Sun - Sea - Sand) - the sun, sea, sand, come three L (Landscape - Lore - Leisure) - landscape, tradition, leisure. And here the village has something to offer: pastoral rural landscapes, the traditional peasant way of life, organic food.
Rural tourism is a certain type of recreation, fundamentally different from the generally accepted one: with swimming pools, luxury apartments in five-star hotels, bars and casinos. After all, all this chic and glitter eventually bothers. And you want something simple and calm. In this case, rural tourism is ideal.
Rural tourism for the most part can be described as follows: a residence of tourists in a rustic accommodation, in conditions as close to real as possible; including furniture; kitchen utensils; and sometimes even clothes. Tourists live in families or in specially converted houses with service according to type B & B, which received the name “bed and breakfast” in Russia Those who come to rest in the village eat mainly dishes of simple rustic cuisine. And they have a unique opportunity to cook from their own hand-made products - milk, chicken eggs, vegetables from the garden and fruits. In Europe, there is a desire to relate to nature, to plunge into real life and to engage in active pastimes, so many go on village vacations with children, so that children, tired of computer games, know where milk comes from, how cheese and cottage cheese are made, how potatoes grow and ripen apples.
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Text 5. P. 141-142
Every year there are more and more people who want to spend their holidays at a measured rustic pace, under the patriarchal creak of the floor boards of the rustic house, the murmur of the river, nightingale trills and mosquito bells. After refined, canned and pasteurized urban foods, scrambled eggs with cracklings and yogurt made from homemade ryazhenka and strawberries, straight from the garden, seem to be a revelation.
In Belarus at the moment there are about 70 rural farmsteads receiving tourists. Not much if compared with neighboring countries: 600-700 farmsteads are registered in Lithuania, and about 15 thousand in Poland. 150-180 thousand tourists use the services of rural estates in Lithuania for the season.
Belarusian estates do not dream of such an influx of tourists yet. It was possible to take a hundred or two hundred tourists over the summer — this is already good. “We can say that now we are running ahead of the locomotive,” states Valeria Klitsunova. - Rural tourism in Belarus requires three whales for sustainable development: a law that clearly states the rules of the game, loans and advertising. Without this, normal development is impossible. But potentially agritourism is a product that sells very well and is in demand, both from domestic and from foreign tourists. The consciousness of the people is “greening”, and tourism around the world is also “turned green”. Many people dream of plunging into “real” life, and rural tourism satisfies this need.”
Today, with a minimum of advertising, Belarusian rural farmsteads have already achieved some success. According to Valeria Klitsunova, almost every one of them has found specialization and was be able to attract "own" tourist. For example, you can talk about the high popularity of farmsteads, which are located in close vicinity to Minsk at a distance of no more than 50-60 km. On weekends, they are snapped up like hot cakes. Among the most popular estates of this category are «Zarechany», «Lolua», «Nightingale».
The second category is farmsteads located far from the capital. Their trump card is an exceptionally picturesque area, for that it is not a pity to travel 200-300 km. As a rule, such farmsteads are located near the river or lake, where you can swim and fish. Going for 300 km for a day or two does not make sense, so they come here for at least a week. Despite the considerable distance from Minsk, such farmsteads also do not have a shortage of tourists. For example, the «Krollova Hata” estate in the Rossonsky district of the Vitebsk region has been steadily selling all summer.
The third category includes farmsteads, ready to receive a large (up to 25 people) number of guests. There are few such large farmsteads in Belarus, and they are actively rented for corporate events - as we see, this category has also found its niche in the market.
Finally, the fourth category includes those rural farmsteads whose owners offer their tourists not only village silence and measured rhythm of life, but also the exact opposite - a real adventure, the opportunity to engage in active pastimes of tourism. A prime example is the rural farmstead “Nad Nemanam”, whose guests can embark on an exciting voyage on a raft built by their hosts.
Peace, nature, adventure, local flavor and organic products - these are the simple components of the rural idyll tourist product. Artless, like simple human happiness as fresh as the sip of real life.
Text 6. P. 143-144
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