Do you agree or disagree with the following statement? Advertising can tell you a lot about a country. Use specific reasons and examples to support your answer
Every country has its own culture and traditions. There is no doubt that an advertising campaign conducted in Russia will not have the same affect here in the United States. Let us take for example advertisement of food and restaurants.
A huge amount of fast food stands suggest their services for breakfast, lunch, dinner and supper here in Houston. The competition is very strong. Every week you get in your mail-box an envelope with different types of discounts in exchange for visiting them or ordering pizza. Watching TV you are also from time to time invited to visit a restaurant in order to taste some delicious food. It is not because it is easy to make money cooking but because the demand for such service is high. First of all, people like to go out sometimes to have dinner with friends. Second of all, it is often impossible to drive home for lunch. It can be time consuming.
As for Russia, it is a great tradition to have dinner at home with the family and go to the restaurant for big holidays. Additionally fast food is not popular in Russia. So you will see advertisements of yogurts, coffee, dairy products and juice instead of restaurants and fast food stands.
In conclusion I would like to add that in order to succeed in advertising campaign especially on the international market company must know traditions, language and history of the country.
A university plans to develop a new research center in your country. Some people want a center for business research. Other people want a center for research in agriculture (farming). Which of these two kinds of research centers do you recommend for?
A university has gotten permission to develop a new research center, but there are some differences in opinions about the research the center will deal with. Some people want a center for a business research, when others claim for an agriculture research. The business research will bring the university big investments and as a result will increase the university researching potential. On the other hand by the agricultural research the university will achieve officials � support for the long term and as a consequence the university will get new projects in different subjects. Down below I will bring my suggestions about the issue.
What are the benefits of center for business research? Usually, researches in business issues summon wide business communities with unlimited budget. Thus the income from such research could allow the university to invest the money in other less attractive subjects for example agriculture. But this kind of researches lasts for a short period and in the end the university has to look for new sources to income.
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One of the steps toward permanent income is a long term projects such as state’s projects. For example the projects that improve infrastructure of state or people’s life level. Some peoples propose to develop a center for agriculture research, thus it allows the university to get state’s support for a long time and as a result will bring new opportunities in future.
The third way is to combine two researches and to develop new business approach to the agriculture field. Such a way will bring the worthless farming business to be worthy and profitable. The good example of the symbiosis is the seafood business that prospers in the sea coastal countries. As a result the research will be successful because of combination of two approaches.
To conclude the said above, I believe that the worthwhile way to invest money is into the long term projects because the globalization creates hard competition and the small groups will survive only in case they have permanent income.
To sum up the above said invest I would suggest to apply to the financial counseling to get objective opinion regarding the case.
Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Use specific reasons and examples to support your answer
I think that everyone can divide all advertising products and services into useless ones and useful ones. It is like looking through an information desk when you pay attention to those messages that interest you. Take me for example.
I do not like jewelry. It does not mean I do not have it at all, I have a couple of inexpensive rings as gifts from my parents. I just think, people pay too much attention to this stuff. I believe it is the result of mass advertising. Every day when I am watching TV, listening to the radio or reading the paper I notice many ads about getting an expensive ring, chain, necklace or ear-rings. From my point of view these kinds of advertising contaminate people’s minds. In this case you are encouraged to buy things you do not really need. They make you believe you need such products in order to succeed or be happy.
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From the other side, I think that advertisements of the new detergents with up-to-date formulas to help you maintain your cloth in perfect conditions, the new cars with some extra futures that make your traveling more comfortable and sports goods that make your life healthier may help you to improve your life.
Recently my husband and I saw an ad on the Internet about a very interesting and inexpensive vocation to Japan for a week. Is not it awesome? We like traveling. So now we are planning to find out more about it and, may be, make reservations. I belief that without advertisements we would be unaware about plenty of oppotunities that may make your life happier, easier and less stressful.
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