B. Different sorts of branding and the best way to brand.



c. Marketing strategy and advertisement of products.

d. The most successful brand names.

Задача 4. The magic of the merger

Вопрос 4.1. Определите, является ли утверждение:

Changes in the global economic trends are the only factor behind the increase in mergers and acquisitions.

a. истинным

B. ложным

c. в тексте нет информации

 

Вопрос 4.2. Определите, является ли утверждение:

The biggest bank and the largest oil company were created as a result of merger.

A. истинным

b. ложным

c. в тексте нет информации

Вопрос 4.3. Определите, является ли утверждение:

The merger of Zeneca and Astra gave birth to a new product.

a. истинным

b. ложным

C. в тексте нет информации

 

Вопрос 4.4. Укажите, какой части текста(1,2,3,4) соответствует следующая информация

Global trends have strong effect on mergers and acquisitions.

a. 1

B. 2

c. 3

d. 4

 

Вопрос 4.5. Укажите, какой части текста (1,2,3,4)соответствует следующая информация

The company may merge with another one to increase its product range.

a. 1

b. 2

C. 3

d. 4

 

Вопрос 4.6. Ответьте на вопрос:

What is the potential destabilizing effect of a merger?

a. Bad performance of the stock market.

b. Decreased competitiveness.

c. Economy of scale.

D. Problems with corporate and national cultures and redundancies.

 

Вопрос 4.7. Определите основную идею текста

a. In most cases mergers and takeovers are initiated by changes inside the company.

b. The largest takeovers and mergers of the 20th century.

C. Mergers and takeovers are contradictory phenomena with their pros and cons.

d. Mergers and takeovers are the result of global economic trends, political change or technological innovation.

 

Задача 5. International organizations

Вопрос 5.1. Определите, является ли утверждение:

The operations of multinationals always cause great economic positive effects.

A. Ложным

b. В тексте нет информации

c. Истинным

 

Вопрос 5.2. Определите, является ли утверждение:

In addition to being members of world organizations, some countries have joined together regionally to abolish trade restrictions and also barriers on movements of labor and capital.

A. В тексте нет информации

b. Ложным

c. Истинным

 

Вопрос 5.3. Определите, является ли утверждение:

“Multinationals” is a kind of international business organizations which activities are carried out in many countries.

A. Истинным

b. В тексте нет информации

c. Ложным

 

Вопрос 5.4. Укажите, какой части текста (1,2,3,4) соответствует следующая информация

Unstable and limited international trade was the reason of the International Monetary Fund creation.

A. 3

b. 1

c. 4

d. 2

 

Вопрос 5.5. Укажите, какой части текста (1,2,3,4) соответствует следующая информация

The aim of any multinational is to arrange its production, finance and commercial operations in an international way.

a. 2

b. 3

C. 1

d. 4

 

Вопрос 5.6. Ответьте на вопрос:

What was the object of the International Monetary Fund (IMF) creation?

a. to limit the commercial activity of some foreign countries;

b. to advise the ways in which the country should develop the agriculture and oil production;

c. to achieve international economic stability, international monetary cooperation and stabilization of exchange rates;

d. to provide economic independence of countries with a bad history of industrial relations.

 

Вопрос 5.7. Определите основную идею текста:

a. The creation of the International Monetary Fund was the necessity after the Second World War.

b. The possibilities of borrowing from the IMF by its member countries.

c. Multinationals are created to have vast financial resources and are able to achieve the economies of large-scale production.

D. The role of multinationals in the economies of the countries and international economic stability.

 

Задача 6. Demand and Supply

Вопрос 6.1. Определите , является ли утверждение :

    The law of demand describes the relationship between prices and the quantity of goods and services that would be purchased at each price.

a. истинным

B. в тексте нет информации

c. ложным

Вопрос 6.2. Определите, является ли утверждение:

   An improvement in technology doesn’t influence the increase of the supplied quantity of goods.

A. ложным

b. в тексте нет информации

c. истинным

             

Вопрос 6.3. Определите, является ли утверждение:

When prices are above the equilibrium price, there is excess supply reducing the price.

a. в тексте нет информации

b. ложным

C. истинным

 


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