V. Переведите английские термины. В случае затруднения дайте описательный перевод термина
Контрольная работа
(технический перевод)
I. Выполните полный письменный перевод следующего текста, соблюдая требования, предъявляемые к данному виду перевода.
How to Design a Billboard Ad
Ever since people have driven on roads, billboards have been used for advertising. With so many ads littering the highways today, one must now be extra creative to design an ad that will draw someone's attention for those few seconds they pass by.
Instructions
1. Know your product and its target audience. You can design a beautiful billboard, but if it's not attracting the people who will buy your product, it's absolutely useless. Knowing your audience is important in deciding the ad design and picking a location for the billboard.
2. Showcase the product up front. You can't tease your viewers like radio and TV ads do, because they'll only see the ad for a few seconds. They need to know immediately what you're selling. Your product or service should be the largest image in the ad.
3. Keep the layout simple. Again, the viewers won't have a lot of time to read a complicated message. It must be short and focus solely on the product.
4. Make the ad stand out. If you want your ad to be noticed, the billboard can't blend in with its surroundings. Use bright vibrant colors with a high contrast so it will be highly visible.
5. Send a message that will get people's attention. Design a short message (eight words or less is good) that will stick in their heads. Using humor and intrigue always works, but remember that it must still associate with the product.
Tips & Warnings
The billboard's location can be key. If it's downtown and viewed by slower drivers and pedestrians, you may be able to use a longer message than if the billboard is on a freeway. However, always keep the message simple.
February 27, 2011
http://www.ehow.com
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II. Переведите предложения с глаголом – сказуемым в страдательном залоге, обращая внимание на правила перевода страдательного залога.
1. Industrial robots are mechanical devices which, to a certain degree, replicate human motions. They are used whenever there is a need to reduce the danger to a human, provide more strength or accuracy than a human, or when continuous operation is required.
2. Microwaves are actually a segment of the electromagnetic wave spectrum, which comprises forms of energy that move through space, generated by the interaction of electric and magnetic fields. The spectrum is commonly broken into subgroups determined by the different wavelengths (or frequencies) and emission, transmission, and absorption behaviors of various types of waves.
3. A magnet is a material that can exert a noticeable force on other materials without actually contacting them. This force is known as a magnetic force and may either attract or repel. 4. Second only to oxygen, silicon is the most abundant element in Earth's crust. It is found in rocks, sand, clays and soils, combined with either oxygen as silicon dioxide, or with oxygen and other elements as silicates.
5. The first battery was constructed in 1800 by Italian Alessandro Volta.
III. Переведите следующие предложения на русский язык, обращая внимание на выделенные многофункциональные слова.
1. The system is earthed as before, by connecting the neutral conductor to an earthed plate or other earthing connection.
2. That semiconductor device is more efficient than the one under consideration.
3. Semiconductors are materials that are neither good conductors nor acceptable insulators.
4. Electric and magnetic fields obey the properties of superposition, so fields due to particular particles or time-varying electric or magnetic fields contribute to the fields due to other causes.
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5. One solution is trivial. To see the more interesting one, we utilize vector identities, which work for any vector.
IV. Переведите следующие предложения, обращая внимание на глаголы may, might, could и ought
1. Let us picture what ought to happen provided there were a conducting wire between two points of unequal potential.
2. Important as this question may be in itself, the debate on the subject went far beyond its original bounds.
3. From the reservoir the water was directed through a channel to some point where it could fall through steel pipes.
4. In general solids may be good conductors or poor.
5. In order that the compound might be used it had to be purified.
V. Переведите английские термины. В случае затруднения дайте описательный перевод термина
- load capacity
- picture tube
- transforming system
- detecting element
- adding element
- horizontally polarized antenna
- phase-sensitive device
- line-of-sight distance
- electron-emitting source
- error-measuring system
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