Name the 2 main principles of the relations with the press?



The public relations industry and the media have always enjoyed a curious relationship. Those in the public relations industry will tell you that the media can’t do its job without PR flacks. Media folk, meanwhile, will suggest that public relations departments are little more than mouthpieces for people who would still speak to the media if the public relations industry never existed. And both viewpoints are correct–to a point. As technology has expanded our access to both the media and the public relations industry, we’ve seen a shift in how the two beasts interact in the wild. The rise of 24-hour cable news and radio stations, the internet (and all that’s come in its wake), and a consumer more in tune with the news cycle has created a new world order. Unfortunately, as we progress, the lines are still blurry between what constitutes promotion and what constitutes unbiased news reporting. With the media’s credibility low, the credibility of the public relations industry is not far behind. Those of us on the inside understand the delicate balance of the public relations/media relationship, but the vast majority of the population sees public relations and the media operating in tandem, not independently. Sooner or later, both the media and the public relations industry will have to answer for their sins. The digital printing press will see to that, even if someone in the mainstream media is unwilling to do so.

What is a major component of communication with the public?

A major component of communication with the public is the spoken word,the ability to speak to an audience, to communicate with the masses. Few woulddeny that the majority of the time the leader of any organization goes into thepreparation and recitation of the various reports and speeches. Of course, it is noteasy and to make it effective, requires great skill. Thomas Mann was absolutely right when he said that "this in itself is already a special civilization." It must be able to use it to the best possible and affordable to convey to the public the ideas and opinions of the organization, to attract people to their side and get their support. In order to create interest in the audience and keep the attention of those present to the end of the performance, you should learn how all the functions of the language and learn to be attentive to the quality and strength of the words used.And for that each speaker must learn to set goals and the results it wants to achieve

in his speech, include, at least to some extent, its consequences. It is well knownthat words can influence people is unpredictable. And from that, the impression

they produce and how they will live in the memory, in the end depend authorityand social status, and even the future of many public figures and professionals.

 

54.Who was absolutely right when he said that "this in itself is alreadya special civilization?

A major component of communication with the public is the spoken word,

the ability to speak to an audience, to communicate with the masses. Few would deny that the majority of the time the leader of any organization goes into the preparation and recitation of the various reports and speeches. Of course, it is not easy and to make it effective, requires great skill.

Thomas Mann was absolutely right when he said that "this in itself is already a special civilization." It must be able to use it to the best possible and affordable to convey to the public the ideas and opinions of the organization, to attract people to their side and get their support.

In order to create interest in the audience and keep the attention of those

present to the end of the performance, you should learn how all the functions of the language and learn to be attentive to the quality and strength of the words used. And for that each speaker must learn to set goals and the results it wants to achieve in his speech, include, at least to some extent, its consequences. It is well known that words can influence people is unpredictable. And from that, the impression they produce and how they will live in the memory, in the end depend authority and social status, and even the future of many public figures and professionals. He must monitor the quality of the speech. Most people fix the fact that the language of the speaker was very interesting and professional, and remember this fact, but no one is able to determine exactly what exactly was this professionalism. Quality and skill of speech, of course, does not mean that it should be too sophisticated and elaborate. The statement made by Joseph once, the leader of one of the tribes of American Indians, is a classic example of the quality of language use and meaning of the expression: "I will not fight, never!". This is a brilliant example of faithful transmission of thought, then everyone understands the purpose and meaning to express and forgive incorrect grammatical construction expression

 

55.What is the name of the leader of oneof the tribes of American Indians and who said "I will not fight, never!"? Explain, why did he do it?

Chief Joseph was essentially a man of peace, and made ​​history XIX century as one of the greatest military leaders of the Indians. Joseph was a tall, dense and beautiful man with majestic manners. He became a leader in the age of about 30 years after the death of his father. Being a man of courage, he still was not the leader of the soldiers: in relationships with white relied more on diplomacy and passive resistance. «I am tired of fighting. Our chiefs are killed; Looking Glass is dead, Too-hul-hul-sote is dead. The old men are all dead. It is the young men who saNez Perce War is remembered in popular history by the words Chief Joseph: yes or no. He who led on the young men is dead. It is cold, and we have no blankets; the little children are freezing to death. My people, some of them, have run away to the hills, and have no blankets, no food. No one knows where they are—perhaps freezing to death. I want to have time to look for my children, and see how many of them I can find. Maybe I shall find them among the dead. Hear me, my chiefs! I am tired; my heart is sick and sad. From where the sun now stands, I will fight no more forever».True to his word, he did not fight, but he continued to work for the good of his people, dreaming of the day when they are allowed to return to their Wallowa Valley, where lie the bones of their ancestors.

 


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