Why state authorities, political parties, business and other organizations are looking for a support at mass media?
The mass media are all those media technologies that are intended to reach a large audience by mass communication. Broadcast media (also known as electronic media) transmit their information electronically and comprise television, radio, film, movies, CDs, DVDs, and other devices such as cameras and video consoles[citation needed]. Alternatively, print media use a physical object as a means of sending their information, such as a newspaper, magazines, comics, books, brochures, newsletters, leaflets, and pamphlets. The organizations that control these technologies, such as television stations or publishing companies, are also known as the mass media. Internet media is able to achieve mass media status in its own right, due to the many mass media services it provides, such as email, websites, blogging, Internet and television. For this reason, many mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or having games in their sites to entice gamers to visit their website. In this way, they can utilise the easy accessibility that the Internet has, and the outreach that Internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently. Outdoor media is a form of mass media that comprises billboards, signs, placards placed inside and outside of commercial buildings and objects like shops and buses, flying billboards (signs in tow of airplanes), blimps, and skywriting. Public speaking and event organising can also be considered as forms of mass media.
What two main steps promote successful developing program of media relations?
Media relations –is a form of relationship of public and private organizations with the media, in order to maintain the image and reputation of the organization or the first person. Organizational forms of relations with the media are the press service, the press center, press secretaries, press office. Any PR-service is closely linked to the media. And one of the tasks of the manager on PR - supply of the media news and stories about your subject of PR, press releases and other information materials that are not only positioned the company with the best hand, but it would be interesting to the public. It is important to inform the media relations from one source that there was no inconsistency or information leakage. Therefore, the function of media relations should be assigned to one employee PR-service. Specialist PR, which deals media relations should be aware of the regulations of the media, with which it interacts. This will facilitate the work and will provide their press releases just before the period of delivery of materials, which will increase the demand for them. Main activities media relations: -current information on the activities of the subject in the media PR; - newsmaker - creation of information about (to make the event fun for the media); -Media Monitoring; -organizing events with journalists (press conferences, press tours, previews, round tables, interviews, photo shoots, briefing ...); -preparation of corporate publications.
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50.What should include the fundamental principles of media relation.
Today, one of the key elements of a successful work of state bodies, political parties, business and other organizations to develop comprehensive program supports relations with the media. Indeed, organization, or individual politicians, a two-way communication with the public, achieve widespread popularity, have a favorable image, trusted and respected people, ensuring good attitude towardsthem with his hand. The first step in developing a successful program of media relations is to appoint a manager responsible for public relations. They should have people constantly looking for new ways to increase the popularity of the organization, especially through contacts with the media, as well as keeping an eye on the fact that its authority became more and more important. The second step requires that the management of the organization take the time to find resources and make every effort necessary for successful dissemination of information about her. Once these two steps are done, a period of continuous use tools of publicrelations and the media for the benefit of the specific needs of the organization. "Honored" favorable coverage in the press - is the result of good relations with the media. Members of the press are the same ordinary mortals, like all other people. They have their strengths and weaknesses, likes and dislikes. Achievement of mutual trust and respect with the press takes time and patience. If the representatives of the media are personally familiar with the candidate, they are more willing to listen to him. And if they are listening to it, there is a high probability that it will get positive press.The candidate and his team should not be biased against journalists.Journalists - not enemies. It is best to forget about the previous clashes and misunderstandings. If the candidate and his election committee relate to the press with suspicion, the press will repay them in kind.The media, elected officials, candidates, battling for seats in representativebodies have a general audience - the public. Media professionals to communicate with her directly. At the same time, each candidate or the person already residing in power, have to deal with the media to inform the public. The fundamental principles of media relations in the first place should include are: 1. To get access to the press, you need to figure out which of her face are and how they work. 2. To have a good press, the candidate must submit their appeals and communications in a way that they were clear to reporters and they can be printed.Compiling the complete list of media. To facilitate communication with the
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media is made a thorough, detailed, constantly updated list of media. It should cover all the daily, weekly and monthly publications, as well as television and radio stations serving the population of the electoral district
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