What is the aim of exhibitions and presentations?
An exhibition, in the most general sense, is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within museums, galleries and exhibition halls, and World's Fairs. Exhibitions include, for example; and commercial exhibitions, or trade fairs.The word "exhibition" is usually, but not always, the word used for a collection of items. Sometimes "exhibit" is synonymous with "exhibition", but "exhibit" generally refers to a single item being exhibited within an exhibition.Exhibitions may be permanent displays or temporary, but in common usage, "exhibitions" are considered temporary and usually scheduled to open and close on specific dates. While many exhibitions are shown in just one venue, some exhibitions are shown in multiple locations and are called travelling exhibitions, and some are online exhibitions.Though exhibitions are common events, the concept of an exhibition is quite wide and encompasses many variables. Exhibitions range from an extraordinarily large event such as a World's Fair exposition to small one-artist solo shows or a display of just one item. Curators are sometimes involved as the people who select the items in an exhibition. Writers and editors are sometimes needed to write text, labels and accompanying printed material such as catalogs and books. Architects, exhibition designers, graphic designers and other designers may be needed to shape the exhibition space and give form to the editorial content.
What is a PR-conference?
There are three basic types of meetings with the media. Consider them.(a). (a). Press conference. This is a meeting with journalists who had come to receive the information in the course of its discussions. This press conference can be organized very quickly and held both inside the company and in a rented room. In this case, treat guests is minimal. Press conferences are often held at the airport on arrival from abroad interesting biggie. Usually used for this purpose room of the press center airport, of course, it requires contact with the PR-airport employees (b). (b). Acceptance of the press. Members of the press are going more on socialactivities, the organization of the bar, buffet or lunch, and program communication, demonstrations (and possibly audio-visual nature). For the organization of such an event can take weeks or even months.(c). (c). Site visits or other structures of the organization. Journalist or group of members of the press are invited, for example, to visit the factory, at the official opening or a demonstration of the equipment. Such an event may require the organization delivering the participants, their treats and possibly overnight. Such events may be held abroad, for example, in wineries or visiting holiday destinations served by tour company.Although the press conference - a simpler event than the previous two, but they must all have value in terms of news, and in this respect it is important good organization.
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Can exhibition accompany the conference or in return?
Most of the general and special exhibitions are primarily marketing tool, since their aim - to acquaint potential customers with new products, so that they later bought it, and that's why most of the orders received during the exhibition. But PR-specialists to show exhibitions of great interest. Show organizers use PR to their advantage, to inform potential exhibitors and visitors and provide information support to the participants. In this respect the role usually played by the press center of the exhibition. During the exhibition, the staff of this center will organize its coverage on radio, television, wire services and through photography. Press releases and photos are placed in the press center and provided the journalists attending the show. Usually, the exhibition is arranged a special day for the press or on the eve of the opening to hold a separate meeting with the press. If the person who officially opened the exhibition, is sufficiently well known, this event gets good coverage in the media. Exhibitors may add value to their stands or places, taking advantage of the services provided by the press secretary. Publicity and subsequent texts and photos published as during the exhibition, and after its completion, can not only attract more visitors, but also to report the information to thousands of people, both in this country and abroad, who themselves did not attend this exhibition. Thus, PR in the exhibition can be compared to ripples from a stone thrown into the water.
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