PRINCIPLES OF DISTRIBUTION CHANNEL MANAGEMENT
l 7. Assign one or more individuals to regularly evaluate the accuracy of those electronic distribution partners listing the property’s inventory and room rates.
l 
8. Avoid distribution channels that require manual uploads of inventory and rates.
l 9. Seek out commission-based IDS partners; avoid merchant and opaque model site operators if they lead to product commoditization.
l 10. Implement a proactive Web 2.0 strategy via CGM initiatives such as blogs, tweets, guest experience, and photo sharing.
l 11. Seek out specialized distribution channels to advertise unique hotel offers based on unique product attributes. Utilizesounddifferentialpricingstrategiestopricetheofferings.
l 12. Aggressively implement strategies designed to shift guests’ future bookings from more expensive distribution channels to lesser expense channels.
Practice
l Practice: to read p. 259-305
Hayes, D. & Miller, A. (2011). Revenue Management for the Hospitality Industry. Hoboken, NJ: JohnWiley&Sons, Inc.
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