Center for Strategic Communications
505 Eighth Avenue Suite 2000
New York, NY 10018-6505
212/967-2843
808/669-4TCN
EIA
Electronic Industries Association 2001 Pennsylvania Avenue, NW Washington, DC 20006-1813 202/457-4900
IABC
International Association of Business Communicators
One HaiHdie Plaza Suite 600
San Francisco, CA 94102 415/433-3400
IIA
Information Industry Association 555 New Jersey Avenue, NW Suite 800
Washington, DC 20001 202/639-8260
INTV
INTV Association of Independent Television Stations, Inc. 1320 Nineteenth Street, NW, Suite 300
Washington, DC 20036 202/887-1970
ITCA
International Teleconferencing
Association 1150 Connecticut Avenue, NW Washington, DC 20036 202/833-2549
ITVA
International Television Association 6311 N. O'Connor Road, no. 110 Irving, TX 75039 214/869-1112
PRSA
Public Relations Society of America 33 Irving Place New York, NY 10003 212/995-2230
NAB
National Association of Broadcasters 1771 N Street, NW Washington, DC 20036-2891 800/521-8624
NAVD
National Association of Video Distributors
1255 Twenty-Third Street, NW Washington, DC 20037-1174 202/872-8545
NBACA
National Broadcast Association for Community Affairs 1604 North Country Club Road Tucson, AZ 85716 602/325-0940
NCTA
National Cable Television
Association 1724 Massachusetts Avenue, NW Washington, DC 20036-1969 202/775-3622
SBCA
Satellite Broadcasting and
Communications Association 225 Reinekers Lane, Suite 600 Alexandria, VA 22314 703/549-6990
STC
Society for Technical Communication 901 North Stuart Street, Suite 304 Arlington, VA 2203 703/522-4114
WIC
Women in Cable, Inc.
230 West Monroe Street, Suite 730
Chicago, IL 60606
312/634-2330
WIC Foundation
Women in Cable Foundation 230 West Monroe Street, Suite 730 Chicago, IL 60606 312/634-2330
Приложение 3
Издания
Exhibits
Exhibit Builder
Exhibit Builder Box 4144
Woodland Hills, CA 91365-4144
Exhibit File
J.P. Harrington & Associates
1117 Talleyrand Rd.
Westchester, PA 19382
Exhibit Schedule Bill Communications, Inc.
341 White Pond Rd.
Akron, OH 44313
Exhibitor
|
|
|
Material Handling Institute Inc.
8720 Red Oak Btvd, Suite 201 Charlotte, NC 28217
Expo — The Magazine for Exposition Management
Sanford Publishing Company 8016 Pennsylvania
Kansas City, MO 64114
Video
In Motion Magazine
421 Fourth Street
Annapolis, MD 21403
Millimeter
826 Broadway
New York, NY 10003
Post
25 Willowdale Avenue Port Washington, NY 11050
Video
460 West 34th Street
New York, NY 10001
Video Choice
Connell Communications, Inc.
331 Jaffrey Rd.
Peterborough, NH 03458
Video Digest
600 S. Coast Avenue
Lantana, FL 33464
Video Extra
121 S. 13th Street, 2nd floor Philadelphia, PA 19107
Video Insider
223 Conestoga Road
Wayne, PA 19087
Video Librarian
2219 Е. View Ave., NE
Bremerton, WA 98310
Video Magazine
Reese Communications
460 W. 34th St.
New York, NY 10001
Video Maker
Video Maker, Inc.
381 E. Fourth St.
Chico, CA 95928
Video Marketplace
World Publishing Co.
990 Grove St.
Evanston, IL 60201-4370
Video Monitor
10606 Mantz Road
Silver Spring, MD 20903
Video Review
Viare Publishing Co.
902 Broadway
New York, NY 10010
Video Specialist
2630 Coronada Drive
Fullerton, CA 92635
Video Systems
Intertec Publishing Corp.
9221 Quivira Rd.
P.O. Box 12901
Overland Park, KS 62212
Video Week
2115 War Ct. NW
Washington, DC 20037
Videodisc and Opt. Disc Update
11 Ferry Lane West
Westport, CT 06880
Videodisc Monitor
Box 26
Falls Church, VA 22046
Videography
Media Horizons, Inc.
2 Park Avenue
New York, NY 10010-5292
Videomaker
Box 4591
Chico, CA 95927
Worldwide Videotex Update
Box 138
Boston, MA 02157
Photography
Industrial Photography
210 Crossway Park Drive Woodbury, NY 11797
International Photographer
7715 Sunset Blvd., Suite 150 Hollywood, CA 90046
|
|
|
Popular Photography
1515 Broadway
New York, NY 10036
Photo Weekly
1515 Broadway
New York, NY 10036
Graphics/Animation
Animation
Box 25547
Los Angeles, CA 90025
The Animator
1219 SW Park Avenue
Portland, OR 97205
BRD Report Graphics Artists
Box 1661
Harrisburg, PA 17105
Computer Graphics
World 1714 Stockton Street
San Francisco, CA 94133
Technology
American Journal of Distance ED Rackley Building
Penn State University
University State, PA 16802
Atlantic Tech
2626 Van Buren Avenue
Valley Forge, PA 19482
Channels
Box 600, Dudley House
Exeter, NH 03833
Display and Imaging Tech
Box 786 Cooper Station
New York, NY 10276
Electronic Servicing and Technology 9221 Quivira Road
Overland Park, KS 66212
IEEE Trans. Professional
Communication
345 East 47th Street
New York, NY 10010
Journal of Technical Writing and
Communication
120 Marine St, Box D
Farmingdale, NY 11735
Optical Engineering
1022 19th Street Box 10 Bellingham, WA 98225
Optical Information Systems
Box 160609
Cupertino, CA 95015-0609
Satellite Age
Box 5254
Beverly Hills, CA 90210
Satellite BUS/Video Publishing
Corporation
Box 2772
Palm Springs, CA 92263
Satellite Communications
6300 Syracuse Way Suite 650 Englewood, CO 80111
Satellite News
7811 Montrose Road
Potomac, MD 20854
Science and Technology
Box 28130
San Diego, CA 92128
Sound and Communications
25 Willowdale Avenue
Port Washington, NY 11050
Technical Insights
Technical Insights, Inc.
Box 1304
Fort Lee, NJ 07024
Technology Forecasts
Technology Forecasts, Suite 208
205 S. Beverly Dr.
Beverly Hills, CA 90212
Technological Forecasting & Social Change
Elsevier Science Publishing Co., Inc. Journal Information Ctr.
655 Avenue of the Americas
New York, NY 10010
|
|
|
Technology Futures Newsletter Burrus Research Assoc., Inc.
Box 26413
Milwaukee, WI 53226-0413
Technology Reimbursement Reports/the Beige Sheet
F-D-C Reports, Inc.
5550 Friendship Blvd.
Chevy Chase, MD 20815
Technology Today
Ontario Research Foundation
Sheridan Park, Mississauga, ON L5K 1B3 Canada
Technology Today (Tomorrow
Through Research)
Southwest Research Institute,
Drawer 18510
San Antonio, TX 78228-0510
Techtrends/Association Educational Comm.
1025 Vermont Avenue NW, no. 820 Washington, DC 20005-3516
Telecommunications
Horizon House
685 Canton Street
Norwood, MA 02062
Telecommunications Week
1036 National Press Building Washington, DC 20045
Telespan Newsletter, The
50 W. Palm Avenue Suite BSS Pasadena, CA 91030
TV Technology
5827 Columbia Pike, no. 31
Falls Church, VA 22041
Marketing
Video Marketing Surveys and
Forecast
1680 Vine Street no. 820 Hollywood, CA 90028
Marketer—The Magazine for
Marketing Management
Act III Publishing
401 Park Ave., S.
New York, NY 10016
Sales & Marketing Digest
St. James Publishers, Inc.
Box 3061
Boca Raton, FL 33431-0912
Marketing
Maclean Hunter, Ltd.
777 Bay, Suite no. 1000,
Toronto, ON M5W 1A7 Canada
Marketing Action Planner (MAP)
Synectics Network, Inc.
15050 NE 20th Ave.,
Miami, FL 33181
Marketing Communications Report
Pete Silver Association
Box 1702
Gainesville, FL 32602
Marketing Exchange
Financial Marketing Association
2801 Coho St, no. 300
Madison, WI 53713
Marketing New Media
Paul Kagan Associates, Inc.
126 Clock Tower PI.
Carmel, CA 93923
Marketing News
American Marketing Assoc.
250 S. Wacker Dr., Suite 200 Chicago, IL 60606
Marketing Professional Services
Behavior Dunamics
11800 NE 160th St.
Bothell, WA 98011
Marketing Research : A Magazine of Management & Applications
American Marketing Association
|
|
|
250 S. Wacker Br., Suite 200 Chicago, IL 60606
Marketing Research Review
High Tech Publishing
10 Ridge Rd., Box 360
Ridge, NY 11961
Marketing Review
American Marketing Assn.,
New York Chapter
310 Madison Ave., no. 1211
New York, NY 10017-6009
Marketing & Sales Journal
First Information Technology
Group, Inc.
Box 372
Marblehead, MA 01945
Marketing Science
Institute of Management Sciences
290 Westminster St.
Providence, RI 02903
Marketing Science Institute
Newsletter
Marketing Science Inst.
1000 Massachusetts Ave. Cambridge, MA 02138
Marketing Social
Les Editions Marketing Social Inc.
976 Moneton Ave.
Quebec, PQ G1S 2Y5 Canada
Marketing Treasures
Chris Olsen & Assoc.
857 Twin Harbor Dr.
Arnold, MD 21012
Marketing USA
Market Entry Inc.
149 Raritan Ave.
Staten Island, NY 10304-4017
Communications
Information World Magazine
1060 Marsh Road
Menlo Park, CA 94025
Communications Research
Association
10606 Mantz Road
Silver Spring, MD 20903
Corp Comm Digest/Stein Printing
2161 Monroe Drive
Atlanta, GA 30324
Communication News
7500 Old Oak Blvd
Cleveland, OH 44130
Channels of Communications
Box 6438
Duluth, MN 55806
Communications Age Magazine
55 East Jackson Blvd.
Chicago, IL 60604
Journal of Biocommunications
6105 Lindel Blvd.
St Louis, MO 63112
Training Magazine
50 South 9th Street
Minneapolis, MN 54403
Business Communications Review
950 York Road
Hinsdale, IL 60521
Journal of Business Communication
English Building, 608, S. Wright St.
University of Illinois
South Urbana, IL 61801
Communications Week 600 Community Drive
Manhasset, NY 11030
AVC Communication
15125 California St, no. E
Van Nuys, CA 91411-3027
Communicator
900 Palm Avenue, Suite BS
South Pasadena, CA 91030
Communications Consultant
323 Geary Street, no. 507
San Francisco, CA 94102
Communication Arts
410 Sherman, Box 10300
Palo Alto, CA 94303
On Communications
Box 880
Framingham, MA 01701
Communication Briefings
Communication Briefings, Inc.
140 S. Broadway
Pitman, NJ 08071
Connections
Burson-Marsteller
230 Park Ave South
ew York, NY 10003-1566
Communication Industries Report
Communication Industries Assn.
3150 Spring Street
Fairfax, VA 22031-2399
Pacific Dialogue
Box 1312
New York, NY 10018-0724
Trends In Communication
Management
Telemation Management Group, Inc.
315 W. 23rd Street
New York, NY 10011
Professional Communicator
Women in Communications, Inc.
2101 Wilson Blvd., no. 417
Arlington, VA 22201
Special Issues
Standard Rate Data Service
3004 Glenview Rd.
Wilmette, IL 60091
Public Relations
Public Relations Journal
Public Relations Society of
America, Inc.
33 Irving Place, 3rd floor
New York, NY 10003
Public Relations News
127 E. 80th St.
New York, NY 10021
Public Relations Quarterly
Newsletter Clearinghouse
Hudson Associates
44 W. Market Street, Box 311
Rhinebeck, NY 12572
Public Relations Reports
Communication Research Assoc., Inc.
10606 Mantz Road
Silver Springs, MD 20903
Public Relations Review Communications Research
Associates, Inc.
10606 Mantz Road
Silver Springs, MD 20903
Public Relations Society of America
(PRSA News)
Public Relations Society of
America, Inc.
33 Irving Place, 3rd floor
New Yoric, NY 10003
Entertainment
Billboard
ISIS Broadway
New York, NY 10036
Backstage Magazine
330 West 42nd Street
New York, NY 10036
Cue Magazine
1430 Benito Avenue
Burlingame, CA 94010
Box Office
1800 North Highland
Hollywood, CA 90028
Coming Attractions
550 Grand Street
Jersey City, NJ 07302
Illustrators
27 Madison Square Pr.
10 East 23rd Street
New York, NY 10010
Showtime Magazine
P.O. Box 149
Reno, NV 89504-0149
Film/Broadcast
Hollywood Reporter
1501 Broadway
New York, NY 10036
Broadcasting Magazine
1735 Desales Street NW
Washington, DC 20036
American Film Magazine
J.F. Kennedy Center
Washington, DC 20566
Society cf Broadcast Engineers
7002 Graham Road
Indianapolis, IN 46250
Broadcast Engineering
PO Box 12901
Overland Parte, KS 66212
National Association of Broadcasters
Box 119
Topeka, KS 66601
Journal Of Broadcasting/BEA
1771 N. Street NW
Washington, DC 20036
Business of Film
22 Tehama Street, no. 2B
Brooklyn, NY 11218
Cable Industry
Cable Reports
Box 1205
Annandale, VA 22311
Cable World Magazine
1905 Sherman Street
Denver, CO 80203
Содержание
Предисловие 5
Благодарности 8
1. Связи с общественностью: краткий экскурс в историю 11
2. Электронные СМИ: технологический аспект 21
3. Общение с широкими массами: обращения к общественности 43
4. Как охватить самые широкие массы: информационные видеосюжеты 57
5. Обращение к широким массам: спутниковый телесеанс 75
6. Контакт со СМИ 81
7. Как привлечь внимание аудитории 97
8. Как достичь потребителя 113
9. Обращение к служащим 121
10. Обращение к менеджерам 145
11. Общение в мировом масштабе: добро пожаловать в киберпространство 167
12. Будущее пиара в электронных СМИ 195
Эпилог 209
Об авторах 216
Библиография 218
Приложение 1. Интервьюируемые 224
Приложение 2. Организации 227
Приложение 3. Издания 229
Учебное издание
Серия «Мультимедиа для профи»
Юджин Марлоу
при участии Дженис Сайлео
ПИАР В ЭЛЕКТРОННЫХ СМИ
Ведущие редакторы Е. А Румянцева, А. Г. Абильсиитов Художник В. П. Григорьев Художественный редактор Н. В. Зотова Технический редактор Е. В. Денюкова Оригинал-макет подготовлен А. А. Пудовым
Лицензия JIP № 010174 от 20.05.97 г.
Подписано к печати 26.12.2001 г. Формат 70xl007i6- Бумага офсетная. Печать офсетная. Объем 7,50 бум. л. Усл.-печ. л. 19,50. Уч.-иэд. л. 15,03. Изд. № 9/9812. Тираж 2000 экз. Заказ 627
Издательство «Мир» Министерства РФ по делам печати, телерадиовещания и средств массовых коммуникаций. 107996, ГСП-6, Москва, 1-й Рижский пер., 2.
Диапозитивы изготовлены в издательстве «Мир»
Издательство и редакция не несут ответственности за содержание публикуемых рекламных объявлений, а так же не предоставляют информацию о деятельности фирм.
ОАО «Внешторпшат»
127576, Москва, Илимская ул., 7.
Дата добавления: 2018-04-05; просмотров: 251; Мы поможем в написании вашей работы! |
Мы поможем в написании ваших работ!