Обращение к широким массам: спутниковый телесеанс 17 страница
Библиография
1. Advertising Council. Inspiring Action and Saving Lives. Advertising Research Foundation, April 1991.
2. AdWeek Magazine. Marketer's Guide to Media. Spring/Summer 1994.
3. Angel 1, David, and Brent Heslop. The Internet Business Companion. Reading, MA: Addison-Wesley, 1995.
4. Baar, James (jimbai@omegacom.com), and Theodore Baar (tedbar@omegacom.com). «The Pentium Bug War Ends PR as We Know It». Knowledge Tools News, an electronic newsletter of Omegacom, Inc. January 1995.
5. Barlow, John Репу. «Forward: A State of Minds», in Rutten, Peter Bayers, Albert F., and Kelly Maloni. Netguide. New York: Michael Wolff [Random House Electronic Publishing], 1994.
6. Bartholomew, Anita. «Video as a Marketing Tool: Bonanza or Bust?» Tape/Disc Business, March 1995.
7. Banet. Bernard. «What Happened to the Interactive Videodisc?» Digital Media, March 23, 1992.
8. Bergman, Robert E., and Thomas V. Moore. Managing Interactive Video/Multimedia Projects. Englewood Cliffs, NJ: Educational Technology Publications, 1990.
9. Blankenhom, Dana. «Multimedia Products Aimed at Schools». Electronic Media, December 9, 1991.
10. Brush, Judith M., and Douglas P. Brush. Private Television Communications: The New Directions — The Fourth Brush Report. Cold Spring, NY: H.I. Press of Cold Spring, in association with the International Television Association, 1986.
11. Brush, Judith M., and Douglas P. Brush. Private Television Communications: The Fourth Brush Report, Update' 88. LaGrangeville, NY: H.I. Press, 1988.
12. Burrus, Daniel. Techno Trends: Twenty-Four Technologies that Will Revolutionize Our Lives. New York: HarperCollins, 1993.
13. Caldwell, Kate. «Online PR». Internet communique to multiple recipients of List PRFORUM, November 3, 1994.
14. Center for Strategic Communications. New Ideas in Communications, document 273, May/June 1994.
15. Center for Strategic Communications. New Ideas in Communications, document 281, July/August 1994.
16. Сое, Steve. «Mixed Blessing of Video News Releases». Broadcasting & Cable, June 28, 1993.
17. Cutlip, Scott M. The Unseen Power Public Relations, A History. Hillsdale, NJ: Lawrence Eribaum Associates, 1994.
18. Czitrom, Daniel J. Media and the American Mind: From Morse to McLuhan. Chapel Hill: University of North Carolina Press, 1982.
19. Dataware Technologies. Guide to CD-ROM and Multimedia Publishing. March 1993.
20. Dessart, George. More than You Want to Know about PSAs: A Guide to Production and Placement of Elective Public Service Announcements on Radio and Television. National Broadcast Association for Cbiommunity Affairs, 1982.
|
|
|
21. Digital Express. Express Access TM Online Communications Service. 1994.
22. Drucker, Peter F. The New Realities. New York: Harper & Row, 1989.
23. Dvorak, John C. «Manifesto, An Open Letter to the PR Community». Media Map/Alert, August 1994.
24. «Energy Update 2001: Behind the Scenes.» Exhibit Builder, August 1991.
25. Federal Communications Commission. The FCC and Broadcasting, March 1993.
26. Federal Communications Commission. FCC Form 303IV, iii.
27. Federal Communications Commission. Report and Order Re: Petition to Institute a Notice of Inquiry and Proposed Rule Making on the Airing of Public Service Announcements by Broadcast Licensees. ВС Docket no. 78-251, released October 27, 1980.
28. Federal Communications Commission. Reporting and Statement of Policy Re: Commission EN/BANC Programming Inquiry, FCC 60-970 25 Federal Register 7291, released July 29, 1960.
29. The Federal Register, vol. 46, no. 36, Tuesday, February 24, 1981, «Rules and Regulations», p. 13946.
30. «Flexible' B'roll Packages Produce Results.» O'Dwyer's PR Services Report, April 1994.
31. Forester, Tom. High-Tech Society. Cambridge, MA: The MIT Press, 1987.
32. Forrester Research. Interactive Media Business. Cambridge, MA: October 1992; December 1992.
33. Gabriel, Trip. «Public Relations Has Potent Image». New York Times, March 17, 1994.
34. Gerstein, Mark D., and Robert Shaw. «Organizational Achitecture». In David A. Nadler, ed., Organizational Architecture: Designs for Changing Organizations. San Francisco: Jossey-Bass, 1992.
35. Hollowell, Mary Louise, ed. The Cable/Broadband Communications Book. VoL 2, 1980—1981. White Plains, NY: Knowledge Industiy Publications, 1980.
36. Hughes, Kevin. Entering the World- Wide Web: A Guide to Cyberspace. Honolulu Community College, October 1993.
37. Innis, Harold. The Bias of Communication. Toronto: University of Toronto Press, 1951.
38. International Teleconferencing Association. News releases. June 14,1993; June 19, 1994.
|
|
|
39. Internet Electronic Frontier Foundation. Guide to the Internet. February 1994.
40. Jewett, Sally. «Electronic Publicity—Plus 10 Years». The Publicists Guild Directory. Publicists Guild 1991.
41. Kalish, Karen. «VNR: Guidelines». Washington, DC: Kalish Communications, undated.
42. Ketchum MacLeod & Grove Public Relations. «Employee Communications Energy». Paper presented at the International Conference of the International Association of Business Communications, 1980.
43. Kingaard, Jan. «Video Marketing». Tape/Disc Business, March 1995.
44. Laurie, Lynn. «This Year, Software from Santa». New York Times, December 16, 1994.
45. Levin, Jayne. «Internet's Electronic Link to Managing Money: Computer Network Provides a Wide Array of Financial Information and Is Adding More». Washington Post, April 1994.
46. Lewis, Peter H. «Trying to Find Gold with the Internet». New York Tunes, January 3, 1995.
47. Lieberman, David. «Fake News». TV Guide, February 22, 1992.
48. Lohr, Steve. «Big Companies Cloud Recovery by Cutting Jobs». New York Times, December 17, 1992.
49. Lutholtz, Bill. «Online PR». Internet communique to multiple recipients of PRFORUM List, Digex/Intemet access, November, 10, 1994.
50. Makulowich, John S. (verbwork@access.digez.net). The Journalism List. Gaithersburg, MD: The Writers Alliance.
51. Malone, Thomas W., and John F. Rockart. «Computers, Networks and the Corporation». Scientific American, September 1991.
52. Marlow, Eugene. «Even Though Videoconferencing Will Continue to Attract Attention, Audiographic Teleconferencing Will Be Making Bigger Waves». International Television, June 1983.
53. Marlow, Eugene. Corporate Television Programming. White Plains, NY: Knowledge Industry Publications, 1992.
54. Marlow, Eugene. «The Electrovisual Manager». Business Horizons, Bloom- ington, IN: Indiana University Graduate School of Business, March/April 1994.
55. Marlow, Eugene. «Sophisticated News Videos Gain Wide Acceptance». Public Relations Journal, August/September 1994.
56. Marlow, Eugene. Winners! Producing Effective Electronic Media. Belmont, CA: Wadswoith, 1994.
|
|
|
57. Marlow, Eugene, and Eugene Secunda. Shifting Time and Space. New York: Praeger, 1991.
58. Mayo, John S. Remarks. AT&T Bell Laboratories Technology Symposium, Toronto, October 13, 1993.
59. McLuhan, Marshall. Understanding Media: The Extensions of Man. New York: McGraw-Hill, 1964.
60. «Journalists Say Relations Mail Is Spinning Out of Control». Media Relations Insider, vol. 1, no. 4, April 1994.
61. Medialink. Video Public Relations Handbook, 1944.
62. Microsoft Corporation. Multimedia Publishing and Microsoft Multimedia Viewer Publishing Toolkit Version 2.0. Microsoft Corporation Backgrounder, February 1993.
63. «Modem Talking Pictures». Corporate Backgrounder, 1994.
64. Naisbitt, John. Trend Letter, vol. 11, no 7 (April 2, 1992).
65. National Association of Broadcasters. User's Guide. NAB, 1994.
66. National Cable Television Association. Cable Television Developments. Washington, DC: NCTA, April 1995.
67. Neches, Robert, Neches, Anna Lena, Postel, Paul et al. «Electronic Commerce on the Internet». SurveyNet, downloaded September 16, 1995.
68. «netResults.» The Electronic Newsstand. Gopher, Internet, 1994.
69. O'Connell, Christina. «Online PR». Internet communique to multiple recipients of PRFORUM list, October 31, 1994.
70. O'Dwyer's Directory <4 Public Relations Firms. New York: J. R. O'Dwyer Co., 1994.
71. Peter, Lewis H., «Prime Internet Address Will Now Cost $50 a Year». New York Times, September 14, 1995, Dl, D6.
72. Philo, Michael K. Prekh, and Storm Boswick, «CyberPublishing: A New Front in Content Liquidity». CyberCommerce: On Line and Internet Services, Goldman Sachs, July 26, 1995, p. 2.
73. Public Relations Service Council. «Code of Good Practice for Video News Releases*. Public Relations Journal, December 1992.
74. Public Relations Society of America. «Public Relations: An Overview». Public Relations Journal, vol. 1, no. 3 (November 1991).
75. Radio and Television News Directors Association. Revised Code of Ethics. Unanimously adopted by the RTNDA Board of Directors, August 31, 1987.
76. Reeves, Thomas, and Stephen Harmon. «What's in a Name—Hypermedia». Interact, vol. 3, no. 1 (Fall 1991).
|
|
|
77. Resnick, Rosalind. «The Microsoft Network: Good News for Online Publishers?» Interactive Publishing Alert Newsletter, December 1994.
78. Rheingold, Howard. Virtual Reality. New York: Simon & Schuster, 1991.
79. Robins, J. Max. «Time Cooks Up Fast Feed for Hungry News Outlets». Variety, October 28, 1991.
80. Roche, Edward Mozley. «Business Value of Electronic Commerce over Interoperable Networks». Discussion paper, Cross-Industry Working Team, Freedom Forum Media Studies Center, July 6—7, 1995.
81. Rogers, Everett M. Communication Technology: The New Media in Society. New York: The Free Press, 1986.
82. Ryan, Suzanne Alexander. «Companies Teach All Sorts of Lessons with Educational Tools They Give Away». Wall Street Journal, April 19, 1994.
83. Schubin, Mark. «An Overview and History of Videodisc Technologies». In Video Discs: The Technology, the Applications, and the Future. White Plains, NY: Knowledge Industry Publications, 1980.
84. Shell, Adam. «An Easy Guide to VNR Suppliers: Are Client Expectations Too High?» Public Relations Journal, December 1990.
85. Shell, Adam. «VNRs: Who's Watching? How Do You Know?» Public Relations Journal, December 1993.
86. SIMBA information, Inc. Multimedia Business Report. Wilton, CT: SIMBA, June 16, 1994.
87. Smith, Leslie F. Perspectives on Radio and Television. New York: Harper & Row, 1985.
88. Stone, Vernon A. «TV News Work Force Grows». Communicator, April 1994.
89. Taylor, Dave (taylor@netcom.com). The Electronic Mall.
90. Taylor, Steven Т., and Morton Mintz. «А Word from Your Friendly Drug Company». The Nation, October 21, 1991.
91. Tesler, Lawrence G. «Network Computing in the 1990s». Scientific American, September 1991.
92. Trade Show Bureau Report. Denver Trade Show Bureau, 1994.
93. U.S. Department of Commerce. U.S. Industrial Outlook 1994. U.S. Government Printing Office, January 1994.
94. U.S. Internal Revenue Service. Annual Report, publication 55. Washington, DC: U.S. Government Printing Office, 1994.
95. «VNR Update: Facts Versus Fiction». Public Relations Journal, December 1989.
96. WCBS. Public Affairs at WCBS NewsRadio 88: Your Guide to Public Affairs Programs and Services. WCBS Public Affairs Department, undated.
97. WNBC. PSA Guidelines. WNBC Programming Operations, November 11, 1994.
98. West Glen Communications. Information Kit 1994. New York: West Glen Communications, 1994.
99. Yankelovich Partners, www.yankelovich.com. «Cybercitizen: A Profile of Online Users». September 1995.
100.
Приложение 1
Интервьюируемые
Greg Albrecht
Publicity Manager
General Publicity Office
Walt Disney World
Orlando, Florida
Lew Allison
Former Senior Vice President
Hill and Knowlton
New York, New York
Karen Amster-Young
President
Karen Amster-Young Public Relations
New York, New York
Ray Anderson
Manager, Management
Communications Planning Department
Ford Motor Company
Detroit, Michigan
John Beardsley
President
Public Relations Society of
America
New York, New York;
Principal
Padilla, Speer, Beardsley, Inc. Minneapolis, Minnesota
David Bartlett
President
Radio and Television News Directors Association
Washington, DC
Don Blank
Director of Operations
Georgia-Pacific Television
Atlanta, Georgia
Ted Bozovich
Office of Employee Plans & Exempt
Organizations
Field Systems Branch
Internal Revenue Service
Washington, DC
Richard S. Brooks, Jr.
Corporate Communications Manager
BMW
Woodcliffs Lake, New Jersey
Kathryn Buan
Manager, Investor Relations
Oracle Corporation Redwood Shores, California
Mark Cemtti
President
Cerutti Productions
New York, New York
Lee Cioffi
Producer/Manager
The National Museum of American Arts
Smithsonian Institution
Washington, DC
Steven Cook
President
Steven S. Cook & Company, Inc.
Public Relations
Washington, DC
Glenn Corey
Producer
Chedd-Angier Production Company Watertown, Massachusetts
Don Coriey
Executive Producer & Manager
Bell South Telecommunications
(Video)
Birmingham, Alabama
Lynn Cox
Public Relations
Digital Express
Greenbelt, Maryland
Paul Downey
Manager, Media & Communications Unit
Metro Toronto Communications
Services
Toronto, Canada
Tony Esposito
Group Manager
Bozell Public Relations, Inc. Chicago, Illinois
Farrell Fitch
Community Relations
National Alliance for the
Mentally III
Arlington, Virginia
Patricia Frieden-Brown
Manager
Vital Video
Blue Cross/Shield
Boston, Massachusetts
Dick Hackenbeig
Account Director for Interactive
Advertising
Chiat/Day
Venice, California
Jim Hampton
Manager, Publicity/Public Relations Universal Studios Florida
Orlando, Florida
Dick Jones
President
International Interactive
Communications Society
(New York Chapter)
New York, New York
Karen Kalish
President
Kalish Communications Washington, DC
JoAnn Kildow
Producer
Xerox
Leesburg, Virginia
Kevin Kimball
Director of Public Relations
Siemens Corporation
New York, New York
Rebecca Madeira
Vice President, Public Affairs
Pepsico
Purchase, New York
Larry Moskowitz
President
Medialink
New York, New York
Christopher Newton
Executive Producer, Corporate
Television
AT&T
Basking Ridge, New Jersey
Michael Nikolich
President
Tech Image
Palatine, Illinois
William Orisich
Michael Pieproben
Principals
Big Picture
Elizabeth Parkinson
Producer
Edelman Public Relations,
Worldwide
Chicago, Illinois
Judy Lynn Prince
Executive Television Producer
Mobil Oil
Fairfax, Virginia
Suzanne Rothenberg
President
Suzanne Rothenberg
Communications
New York, New York
Neil Ruggles
Principal
Net Marketing and PR, Inc.
New York, New York
Jim Schwinn
Manager, Broadcast Media Relations
Minnesota Mining & Manufactuing
Minneapolis, Minnesota
Ed Swanson
Executive Vice President
Video Placement Worldwide
Northbrook, Illinois
Joe Tieman
Editor
Communicator
Radio and Television News Directors
Association
Washington, DC
Dennis Wigent
Manager, Electronic
Communications
K-mart
Troy, Michigan
Brad Witworth
Manager, Employee
Communications
Hewlett Packard Palo
Alto, California
Приложение 2
Организации
ARF
The Advertising Research Foundation
3 East 54th Street New York, NY 10022-3180 212/751-5656 FAX: 212/319-5265
The Ad Council
The Advertising Council, Inc. 261 Madison Avenue New York, NY 10016-2303 212/922-1500 FAX: 212/922-1676
AICP
Association of Independent
Commercial Producers 11 East 22nd St., 4 th floor New York, NY 10010 212/475-2600 FAX 212/475-3910
AIGA
The American Institute of Graphic Arts
164 Fifth Avenue New York, NY 10010 212/807-1990
AMA
American Management Association 135 West 50th Street New York, NY 10020-1201 212/586-8100
ANA
Association of National Advertisers, Inc.
700 11th Street, NW Washington, DC 20001 202/626-7800
Дата добавления: 2018-04-05; просмотров: 217; Мы поможем в написании вашей работы! |
Мы поможем в написании ваших работ!