Write an abstract to the proposed article



2.Fill in missing phrases:

furthermore,     however,      as far as … concerned,    last but not least, to begin with,     for example,    apart from this,     on the other hand, I’d like to start

___________  by outlining some of the advantages of our new product. ________, it is the most advanced product of its type currently on the market. ________ , it is equipped with a number of features that are not to be found in similar devices produced by our competitors. ________ , it is guaranteed 100% waterproof. Equivalent products produced by our competitors, _______ , are water-resistant, not water-proof. _______ obvious advantage, it is also shock-resistant and dust-proof. _____ price _____, I am sure that our product is the most competitive on the market. It is not only price that makes this product attractive, _____. It is also guaranteed for no less than 20 years. _______, we can offer retailers a substantial discount on bulk orders purchased direct from the factory.

3.Write an acceptance (rejecting ) letter answering the invitation:

TECHNOLOGY IN ENGINEERING CONFERENCE

Broughton Street, Brighton

Telephone: 121-441-2577; e-mail: [email protected]

15 January 2012

 

Dr.Higgins

Zacron Engineering

4, Keen Street

Cambridge

CA25 3VC

 

Dear Dr. Higgins,

We have pleasure in inviting you to our annual conference. This year it will be taking place at the Metropole Hotel, Brighton, from 24 to 28 July.

We enclose details of the conference, accommodation arrangements and a provisional program.

Last year you gave a very interesting presentation on the subject of ‘Purchasing High Technology.’ We would be very grateful if you would consider giving us an update on this.

We would appreciate it if you confirm your participation at your earliest convenience.

 

Yours sincerely,

 

P. Metthuse

Conference Organiser

Enc. 1. Provisional program

     2. Accommodation propositions

ADDITIONAL READING

WRITTEN BUSINESS COMMUNICATION

 

1.The complimentary close:

 

Dear Sir or Madam - Yours faithfully

Dear Mr White     - Yours sincerely

Dear Mrs Green   - Yours sincerely

Other forms of closings:

Cordially         Cordially yours

Respectfully    Respectfully yours

Sincerily          Truly yours

 

2. Acknowledgement of the receipt letter:

 

We have received your letter of May 15…

We thank you for letter dated …

In reply to your letter of …

We are obliged for your letter of …

We acknowledge your letter of … 

With reference to your letter of 3 July…

 

3. Reference to dates:

 

We refer to your letter of May 15…

Your letter dated 25th inst (текущего месяца, поточного місяця)…

Your letter of 20th ult (прошлого месяца, минулого місяця)…

Of today’s date…

Of yesterday’s date…

Of the same date…

 

4.Requesting the answer:

 

We should appreciate a prompt reply.

A prompt reply would be appreciated.

Will you kindly let us have an early reply.

 

5.Expressing gratitude for a letter:

 

I very much appreciate having a reply from you.

I appreciate your prompt reply.

Thank you for your prompt reply.

Thank you for sending me…

 

6.Apologies for a late reply:

 

I am very sorry to have taken so long in replying to you.

Please excuse me for my late reply.

I apologies for my delay in replying to your letter.

 

7.Endings:

 

With best regards.

I hope to hear from you soon and remain with my regards.

We look forward to hearing from you.

 

A COVER LETTER

 

1.Gain the reader’s attention.

 

Provide a summary of qualifications. The summary beginning is the opening that most closely matched your qualification to the job you want. To write it, think first of the one most important quality you have that relates to the job.

 

Example 1:  A bachelor degree in Management Information Systems and my internship experience with DataStop International make me a strong candidate for your MIS Management Training Program.

 

Example 2: My recent study of marketing principles and five years’ experience as a commercial artist provide me with a unique background to seek the advertising position you announced June 2 in the Seattle Sentinel.

 

Refer to the name of a mutual acquaintance or job ad. Beginning the letter by mentioning the name of a mutual acquaintance allows you to begin with a point that the applicant and reader know. If your reader respects the individual, this approach lends strength to our qualifications.

 

Example 1: Ms. Joan Jurina of your Accounts Management Unit mentioned that you need additional auditors. My degree in accounting from Southern Connecticut University qualifies me for the position.

 

Example 2: Professor James Drexler suggested that I should send my credentials to you for consideration. He understands that you are planning to expand your sales staff in the Houston area.

 

Example 3: I want to apply for the computer analyst position you placed in the October 10 issue of the Kansas City Star. I have the knowledge of and experiences with the hardware and software your company uses.

 

Refer to current news or business activities. By starting with some mention of recent business news that relates to the organization, you show an awareness of the company’s current activities. This beginning may set you apart from other applicants.

 

Example 1: A recent article in the Wall Street Journal detailed Intershore’s interest in increasing its investment in enterpreneurial activities. My degree in finance with a minor in enterpreneurship would provide you with someone who understands the challenges your company faces.

 

Example 2: Please consider my four years’ experience as an assistant branch manager for Minnesota National Bank as you look for new branch managers to serve three new branches of Queen City State Bank.

 

Ask a challenging question. Although more risky, this approach could set you apart from others. By questioning your readers or challenging them to take action, you assert yourself confidently.

 

Example 1: Could your office use someone who not only knows how to operate all the latest versions of microcomputer publication software but also knows how to modify the applications to meet your office’s specific needs? I’m that person.

 

Example 2: Does your sales division need a regional manager who has motivated a sales staff to set new sales records in each of the past five years?

 


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