VII. STRUCTURE AND WRITTTEN EXPRESSION PRACTICE
7.1. REWRITE USING CORRECT FORMS OF THE VERBS.
CADBURE CHOCOLATE
Chocolate (to be) clearly a children's product, isn't it? Cadbury (to sell) chocolate since 1824. The name now (to mean) "chocolate" for many people in Britain. One of the company's most famous brands is Cadbury's Diary Milk chocolate. It (to introduce) in 1905. The market share of this bar in Britain is 20 per cent. The bar (to offer) in purple wrapping paper with a white stripe representing milk. The combination is so well-known to the consumers that the colours (to use) in advertising campaigns without the company name! The Cadbury family (to be) always concerned about workers' benefits. The benefits (to range) from education and sport facilities to worker councils and regular holidays for employees. Today Cadbury (to produce) enough chocolate, it seems, to circle the earth one and a half times. So far, the earth (to find) better uses for it.
7.2. PUT GENERAL QUESTIONS TO THE FOLLOWING ANSWERS.
1. No, Chevrolet doesn't produce toy cars.
2. Yes, Heinz is involved in baby food production.
3. No, SAS offers no discounts for kid passengers.
4. Yes, Taylor cared about his workers and their families.
5. No, The One-Minute Manager is not a new table game.
6. Yes, cellular phones may sometimes be used by teenagers.
7. No, charity work will not involve young people.
8. Yes, all what you are saying now makes some sense.
7.3. GIVE THE GIST OF THE TEXT IN 10-12 SENTENCES.
7.4. CORRECT THE MISTAKES MADE BY AN INEXPERIENCED LEARNER.
7.5. WRITE A REPORT BASED ON YOUR RESEARCH EFFORTS (EXERCISE 6.9).
UNIT ELEVEN NEW MARKETS: SELLING SNOW
TO THE ESKIMOS?
I. VOCABULARY LIST
to be eager scale
to own owner
to trade trading company
to supply warehouse
to outlive a warranty sizeable
to take apart discount
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to overhaul rarity
to prefer preferred service
to cover the expenses steady client
to obtain to handle
to survive survival
to consider considerable
II. VOCABULARY WORK
2.1.CHOOSE ACCORDING TO THE DEFINITION.
__ 1) to deal with; to control over a) to be eager
___ 2) happening not often b) an owner
___ 3) relative proportion or degree c) scale
___ 4) to outlive or outlast d) to trade
___ 5) worthy of consideration e) to supply
___ 6) to think about, to believe f) to obtain
___ 7) to get or receive g) to consider
___ 8) to provide for; to satisfy h) considerable
___ 9) to engage in commerce i) to survive
___ 10) a business, an occupation j) to handle
___ 11) one who has the right to own k) rare
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___ 12) to want something very much l) trade
2.2. TRANSLATE PAYING ATTENTION TO THE ITALICISED CONSTRUCTIONS.
1. A new trading company has been established recently.
2. Thousands of dollars worth of equipment is being supplied.
3. The scanners here have been unclaimed from warehouses.
4. By that time the machine will have already been overhauled.
5. Have the expenses been covered by the American side?
6. The problem of obtaining information is being considered now.
7. He said a sizeable discount had been provided.
8. Having handled those problems,they managed to survive.
9. The equipment has outlived its warranty, hasnt' it?
10. Being eager to do business, he started his own company.
11. After having obtained the information, they were able to make a decision on that matter of concern.
III. WORK AT THE FOLLOWING TEXT
READ THE TEXT AND ANSWER THE QUESTION:
Does Mr. Driezin sell snow to the Eskimos or not?
NEW MARKETS: SELLING SNOW TO THE ESKIMOS?
Jeffry Driezin became a successful businessman after emigrating from the Soviet Union to the USA in 1980 and now is eager to do business with Russia.He lives in a Chicago suburb and owns Minataur, a trading company that sells medical equipment in the USA, Canada, Egypt, China and India. He recently expanded his business to Russia, Ukraine and Latvia, where he once was an engineer in the Farming Ministry. The scale of his business in the CIS is illustrated by one of his latest deals to supply $600,000 worth of Catlab diagnostic equipment to Krasnoyarsk. "By Western standards our business in Russia should be closed", Driezin says. "But we stick to Russia because important changes take place in this country. A businessman should always be in the thick of things". Minataur's deals are fairly typical of the West but are novel to Russia. Driezin goes to major US hospitals and clinics and buys equipment that hasn't outlived its warranty. He also buys unclaimed equipment from warehouses. The equipment is taken apart at a plant near Chicago,overhauled and then given a new (20) warranty of one-year. This gives the buyer a sizeable discount off the original price. Minataur's warranty also offers American service standards which are a rarity in Russia. The company engineers fly out to the Urals and as far as Magadan to handle client problems. Driezin likes to offer his customers preferred service. For example, officials of the Chelyabinsk region contacted him recently about buying an expensive American-made infrared scanner. Driezin covered the expenses for Russian specialists to go the United States and helped them obtain information about the equipment. The Minataur president has set up several joint ventures in the CIS. Unlike most Western businessmen, he prefers working with the provinces. Moscow, he thinks, wants to survive solely on financial operations and speculation. "In Russia one who manages to sell snow to the Eskimos is considered to be a good salesman", says Driezin who knows a thing or two about Soviet psychology. "While in America the main thing is to make your chance buyer your steady client". |
3.2. READING COMPREHENSION TEST 11A.
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Choose the correct variant on the basis of what is stated or implied in the text.
1. Mr. Driezin is going to start
(A) selling medical equipment to the US
(B) business contacts with Egypt
(C) trading partnership with Russian firms
(D) sales in Krasnoyarsk Region
2. Saying'a businessman should be in the thick of things' Driezin means that
(A) things in the CIS market are thick
(B) good opportunities should not be lost
(C) important changes took place in Belarus
(D) his business in Russia should be closed
3. Driezin's business is typical of the West because
(A) there is a lot of unclaimed equipment
(B) customers always want a sizeable discount
(C) he offers American service standards
(D) products can be given a new life after some time
4. Russian specialists from Chelyabinsk traveled to the USA
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(A) at Minataur's expense
(B) to obtain more information about Driezin
(C) to set up a joint venture with Catlab
(D) at the expense of Chelyabinsk city hall
5. In Line 36, "a thing or two" is closest in meaning to
(A) one thing or two things
(B) something
(C) not one thing
(D) different things
6. According to the text, it is NOT true that Driezin
(A) speaks no Russian
(B) has little experience in dealing with Russia
(C) owns a trading company that sells medical equipment
(D) the scale of his business in the CIS is not very big
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