III. WRITING SKILLS DEVELOPMENT. 3.1. WRITE an essay taking the sayings from Exercise 2.4 as titles

3.1. WRITE an essay taking the sayings from Exercise 2.4 as titles.

IV. ADDITIONAL READING

4.1. READ AND ANSWER THE QUESTION:

What are Microsoft's president plans for the future?

TWE GENIUS OF GOLDEN GATES

William Gates is the founder and boss of Microsoft, the world's largest and most profitable software company. One day in the future Gates plans to give 95 per cent of his immense earnings to charity, but for the moment he is an entrepreneur who has become a role model for his generation. Microsoft went from a two-room office in 1979 to become one of the largest corporations in the USA. Gates grew up in Seattle, the son of a prominent lawyer. At school he made friends with another computer-obsessed kid, and the two began experimenting with a school computer. By 1980 they had their own company, and won a contract from IBM to develop a system software for their new personal computers. That operating system, called Microsoft Disc Operating System or MS-DOS for short, became the standard operating system and made the company very rich. Microsoft operating systems now drive 85 per cent of the world's computers. This is in keeping with Gates' masterplan: "A computer in every home, on every desktop, running Microsoft software". Recently, he has decided to extend that ambition. He has forged powerful alliances with banks, entertainment companies, hardware manufacturers, and telecommunications companies. Gates has been talking to Steven Spielberg's Dreamworks company about piping interactive games and films into homes. Interactive TV, a concept that promises instant access to video movies, home shopping, music and entertainment, is on the way. But Gates is not worried that he is creating a future where everyone is wired into the system and where kids spend too much time in front of their purchase. He says he envies kids growing up today because they have so many things at their fingertips. Gates is investing in the Internet program. He thinks there is an opportunity to come in with some innovations to help it grow. Some argue that the development of information technology is too important to be left to one company's competitive dominance. Gates disagrees. He says the company does not seek to dominate. Microsoft wants to be the best option in the market and it works hard at that.

4.2. READING COMPREHENSION TEST 8A.

Choose the correct variant on the basis of what is said or implied in each paragraph of the text.

1. The first paragraph of the text conveys the idea that

(A) Microsoft has been a profitable business in recent years

(B) William Gates has become a role model for his generation

(D) William Gates is soon going to leave the company for good

2. The second paragraph describes

(A) William Gates' childhood years spent in Orlando, Florida

(B) the way Microsoft went from a two-room office to one of the largest corporations in the USA;

(D) how personal computers appeared in every home in America

3. The third paragraph proves that

(A) Gates has a brilliant commercial sense and experience

(B) Steven Spielberg is a well-known Hollywood film director

(D) Gates doesn't want to dominate the world's software market

4. The fourth paragraph says that

(A) Gates has no special interest in the Internet program

(B) personal computers aren't worthy for children nowadays

(D) Microsoft is creating special kid computers for teenagers

5. The fifth paragraph implies that

(A) experts share different views on the software market future

(B) Gates tries to find new ways to use charity for business

(D) there's no other option but Microsoft operating systems

6. In Line 26, the word "wired" is closest in meaning to

(A) wheeled

(B) viewed

(D) widened

MINI-TEST N2

I. CHOOSE THE RIGHT VARIANT.

LEADERSHIP PROBLEMS

A manager, at whatever level in an organization, (must, has, should) to get the best results (from, out of, off) the resources at his or her command — money, time, materials, equipment, know-how, and people. To be (successful, happy, effectively) he or she ( have to, has to, hasn't) display the quality of leadership. Without it, plans and controls mean very (few, not much, little). In fact, the words "manager" and "leader" mean much the same as (a, the, —) business manager performs (the, a, —) same fundamental role as does a leader in any (another, other, the other) area. Leadership (may, might, have to) be defined as a person's ability to maintain the enthusiastic support of the persons under his or her command towards the achievement of common goals. The (propose, purpose, person) of leadership is to provide (the, —, a) sense of unity and direction to an organization.

II. FILL IN THE GAPS WITH THE WORDS FROM THE LIST BELOW.

ON DEMOCRATIC LEADERSHIP

Several studies (1) ___ the idea that the democratic leadership (2) ___ trust, initiative, friendliness and a sense of (3) ___.It leads to a supportive environment within which leaders and group members (4) ___ to each other in a positive manner. There is an atmosphere of respect and mutual influence between the (5) ___ and the followers. Most decisions are made (6) ___.

Membership of such a group is in itself a satisfying (7) ___. A leader is as effective as the group or organization (8) ___ the task for which the group exists. Other criteria of effective leadership include open and meaningful (9) ___ within the group and participative decision-making and (10) ___ power.

WORDS TO BE FILLED IN GAPS:

a) performs b) support c) sharing d) responsibility

e) encourages f) leader g) jointly h) communication
i) experience j) relate

MUSIC BOX

EAGLES

HOTEL CALIFORNIA

On a dark desert highway, cool wind in my hair,

Warm smell of colitas, rising through the air.

Up ahead in the distance, I saw a shimmering light,

My head grew heavy and my sight grew dim,

I had to stop for the night.

There she stood in the doorway, I heard the mission bell

And I was thinking to myself, this could be heaven or this could be hell.

Then she lit up a candle and she showed me the way,

There were voices down the corridor, I thought I heard them say:

"Welcome to the Hotel California,

Such a lovely place, such a lovely face.

Plenty of room at the Hotel California

Any time of year, you can find it here".

Her mind is Tiffany twisted, she got the Mercedes Benz.

She got a lot of pretty, pretty boys, that she calls friends.

How they dance in the courtyard, sweet summer sweat,

Some dance to remember, some dance to forget.

So I called up the captain, "Please bring me my wine". He said,

"We haven't had that spirit here since nineteen sixty-nine".

And still those voices are calling from far away.

Wake you up in the middle of the night, just to hear them say:

(chorus)

Mirrors on the ceiling,the pink champagne on ice,and she said:

"We are all just prisoners here, of our own device".

And in the master's chambers, they gathered for the feast,

They stab it with their steely knives but they can't kill the beast.

Last thing I remember, I was running for the door,

I had to find the passage back to the place I was before.

"Relax, said the nightman, We are programmed to receive

You can check out any time you like, but you can never leave".

(chorus)

TASKS

1. LISTEN to the song trying to catch as many familiar words as you can.

2. STUDY the text of the lyrics carefully. Make sure you understand the meanings. Is it a true story? Is it not?

3. SHARE your impressions on the song and on the performance. What do you think makes this song popular with several generations of rock music fans?

4. BRING & PLAY another rock ballad in class.

Tell your groupmates why you enjoy listening to it.

III. What

is it –

marketing?

UNIT NINE MARKETING: OF SPONSORS AND SPORTS

I. VOCABULARY LIST

to market products marketing program

to participate social events

to sponsor worldwide

to support commercial message

to distribute dramatic change

to involve package

to use as means of scope

to stimulate the public nonprofit organisations

to donate (to) charity

to convey list

to rank annual

to widen additional

to supplement medium (media)

II. VOCABULARY WORK

2.1. CHOOSE ACCORDING TO THE DEFINITION.

___ 1) to engage in marketing a) a donation

___ 2) to take part b) scope

___ 3) to donate money to с) annual

___ 4) to provide with maintenance d) mass media

___ 5) the system of distributing goods e) a medium

___ 6) to include as necessary f) a means

___ 7) medium g) to involve

___ 8) a means h) distribution

___ 9) a gift i) to support

___ 10) the area of activity j) to sponsor

___ 11) performed during a year k) to market

___ 12) radio, newspapers & television l) to participate

2.2. TRANSLATE PAYING ATTENTION TO THE TENSE-FORMS.

1. More and more companies are participating in marketing now.

2. These firms are distributing new technology.

3. That nonprofit organisation was established long ago.

4. Sponsors were given a chance to donate large sums of money.

5. Worldwide companies are involved in marketing packages.

6. The social events will be followed by other activities.

7. Sport events were supplemented by events of smaller scope.

8. These commercial messages were chosen as best.

9. The list of participants is widening to include banks.

10. Sponsorship is becoming a global industry spending billions.

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