IV. CLASSROOM TEXT-BASED ACTIVITIES. 4.1. CHOOSE THE RIGHT TRANSLATION
4.1. CHOOSE THE RIGHT TRANSLATION.
1. Soon Heinz needed a wheelbarrow to transport his bottles, and then a horse and a
wagon.
a) вскоре Хайнцу понадобилась телега, чтобы транспортировать свои бутылки, а потом лошадь и вагон.
b) вскоре Хайнцу понадобилась тележка для перевозки своих бутылок, а затем лошадь и вагон.
c) вскоре Хайнц для перевозки своих бутылок уже не мог обходиться без тележки, а затем запряженного фургона.
2. When his company grew, he provided unheard-of benefits for his employees.
a) когда фирма разрослась, он обеспечил неслыханные выгоды своим рабочим.
b) когда фирма разрослась, он обеспечил неслыханные привилегии своим рабочим.
c) когда фирма разрослась, он обеспечил своим рабочим неслыханные по тем временам льготы.
3. The aim was to prevent mislabelling and eliminate dangerous chemicals.
a) цель была предотвратить плохую маркировку и уничтожить опасные химикаты.
b) целью являлось предотвращение неправильной маркировки товаров и запрещение использования вредных химикатов.
c) целью было предотвратить неправильную маркировку и устранить из производства опасные химикаты.
4.2. TRANSLATE LINES 8-16 AT SIGHT.
4.3. MATCH THE HALVES RIGHT.
4.4. STRUCTURE AND WRITTEN EXPRESSION TEST 2B.
Choose the one word or phrase that best completes the sentence.
1.It was early in his life that Henry Heinz_______ his business.
(А) continued
(B) started
(С) expanded
(D) bottled
2. Heinz and Noble, a food company, quickly became_______ .
(A) a booming business
(B) a zooming flight
(C) a skyscraper
(D) a monolyth
3. The company provided self-improvement courses________ sewing and drawing.
(A) likely
(B) like
(C) alike
(D) as
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4. Heinz believed in proper______ of superior quality goods.
(A) advertise and package
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(C) advertising and packaging
(D) advertiser and package
5. The aim ______ his campaign was to prevent the use of dangerous chemicals in
production.
(A) at
(B) in
(C) for
(D) of
6. It was not_____ Heinz to care about his employees.
(A) like
(B) unlike
(C) dislike
(D) likes
V. CONVERSATION PRACTICE
5.1. SAY IT DIFFERENTLY.
1. Heinz did not look like other sellers of his time.
2. At first, he carried his home-made products in a wheelbarrow.
3. He formed a company when he was a young man of 25.
4. When the company grew, Heinz gave many benefits to employees.
5. Bottled foods gave many different choices to Americans.
6. Heinz' business was very quickly a well-established one.
7. People believed the company's advertising campaigns.
8. Heinz' activities helped change sanitary conditions at factories for the better.
5.2. COMPLETE THE FOLLOWING.
1. Henry sold products in clear bottles
2. Heinz made good money very quickly
3. He hired people with high standards
4. His employees got medical care free
5. It was necessary to advertise foods because...
6. At the fair, Heinz placed tickets
7. He is one of the first advertisers
8. His idea was to prevent mislabeling
9. He said "Do common things uncommonly"
10.Today the company enjoys popularity
5.3. ANSWER THE QUESTIONS.
1. Why did Henry Heinz start his business at 12?
2. Why did he sell home-made products in clear bottles?
3. Why did he soon need a horse and a wagon?
4. Why did he hire people with high standards?
5. Why did he put an alligator in the lobby?
6. Why did Henry Heinz believe in advertising?
7. Why did lots of people become walking advertisements for Heinz products at at the Chicago Fair?
8. Why was an electric sign an innovative idea at that time?
9. Why was Heinz one of the leaders in the campaign for Pure Foods Law in America?
10. Why did the company establish a good reputation?
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5.4. AGREE OR DISAGREE WITH THE FOLLOWING.
1. Henry Heinz started his advertising agency at the age of 12.
2. He transported home-made clothes in a big wheelbarrow.
3. Heinz provided a swimming-pool for his best employees.
4. He did not believe in the potential that advertising has.
5. Heinz exhibited products at the Chicago World Fair in 1899.
6. It was expensive enough to use a large electric sign.
7. The aim of Heinz' political campaigns was self-improvement.
8. People trusted his company and bought lots of its products.
VI. DISCUSSION
6.1. In pairs, RETELL the text (3.1) in short.
6.2. DESCRIBE the history of the Coca-Cola Company using the picture. Refer to Exercise 7.1 for information.
6.3.DISCUSS the news: one of your friends has just been to McDonald's for the first time in his(her) life. Can you imagine that?
6.4.SHARE the impressions: you are in New York City 100 years ago, and you are looking at the "Heinz 57 Varieties" sign lit by a thousand lamps. Can you believe your eyes?
6.5.ROLEPLAY a conversation between a 15-year-old Henry Heinz and a friend of his who would like to start another kind of career in life. Speak about career prospects.
6.6.ROLEPLAY a conversation between Heinz and his employees after the first day of the Chicago Fair. They would like to find a way out, wouldn't they?
6.7.PROVE that Henry Heinz was an innovative businessman who knew the secret for success in sales.
6.8.EXPLORE the history of another food or drink company. Use alternative sources of information. Prepare to report in class.
6.9.RESEARCH the variety of food products at your local store. Share your findings with the group.
6.10. DISCUSS the graffiti you have seen in some downtown street here in this country. What do you think the idea is? Or is there any idea at all? Share your opinions.
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