L. Translate the text using the words from Exercise F.



Когда зрители смотрят телепередачу или кинофильм, то не всегда осознают, что одновременно смотрят рекламу. Целое пиршество скрытой рекламы: костюмы ведущих телепрограмм, оформление студий, одежда героев кинофильмов, их автомобили, еда определенных производителей и напитки, украшения и т.д. (simultaneously, feast, TV show hosts’ costumes)

Скрытая реклама «вплетает» бренды в сюжет фильма в обмен на денежное или иное вознаграждение. Например, корпорация «Браун энд Уильямсон тобакко», выпускающая сигареты «Cool», платила актерам за то, что они курили на экране продукцию их фирмы. Клинт Иствуд и Пол Ньюмен получили машины, Шон О’Коннери – ювелирные украшения, Сильвестр Сталлоне – гонорар. (intertwines, in exchange for, jewellery, fees)

Сигареты этой марки стали «визитной карточкой» их героев. Сейчас реклама алкоголя и сигарет во многих странах запрещена. Когда российский режиссер и заядлый курильщик Станислав Говорухин был приглашен на зарубежный канал и хотел, как обычно, закурить, его остановили и пояснили, что зрители могут подумать, что он рекламирует сигареты определенной марки. (calling card, banned, inveterate smoker)

В скрытой рекламе заинтересованы все: и продюсеры, и компании-производители. В последнее время скрытая реклама становится все более невыносимой. В некоторых фильмах машинам, телефонам, фотокамерам уделено больше внимания, чем актерам. На что продюсеры фильмов откровенно отвечают, что заинтересованы в доходах от рекламы. (manufacturing companies, intolerable, be in the spotlight, advertising revenue)

Однако не все компании рады скрытой рекламе. В российском фильме ‘Ночной дозор’ без согласия компании «Аэрофлот» использовалась ее торговая марка: по сценарию фильма авиалайнер компании начинает падать, но все-таки благополучно приземляется в столице благодаря профессионализму и мужеству экипажа. Несмотря на фактическую рекламу компании, Аэрофлот выразил неудовольствие, потребовал убрать логотип компании и пригрозил создателям фильма судебными разбирательствами. (welcome hidden advertising, starts to lose altitude, safely lands, actual advert, threatened to take to court)

M.  Read the poem by Merci Perpe “Dear Advertisement”. Do you share her poetic opinion?

Dear Advertisements:

You always try and catch my eye,

and the funny thing is you usually do.

I don't mean to sound like an angry guy,

but I just wish you could hear me say “screw you”.

While I watch my shows you come with your rambling,

why can’t you just let me watch my show unbroken?

When I’m on the web you pop up on the text practically trampling

the words that I was just reading, you must be joking.

Anywhere I go I can’t get away,

Watching videos you make me wait,

everyday while on the freeway,

the worst part is I sometimes take the bait.

An ad for a burger at my favorite fast food

makes me hungry and I must go there soon.

A poster of a movie that I have never heard of

I go and see it and it is a film I do not love. 

 

GRAMMAR

SECOND CONDITIONAL; COMPARISON: AS…AS, EMPHASIZING

A. Pre-reading task. Write second conditional sentences. What verbs are used in the Second conditional?

1) If he / speak English, he / get a job with the filming crew.

2) I / get on better with my parents if I / not live with them.

3) I / not do that job unless they / pay me a good salary.

4) It / be better for me if we / meet tomorrow.

5) He / not treat him like that if she really / love him.

6) The kitchen / look bigger if we / paint it white.

7) She / be more attractive if she / wear nicer clothes.

8) If we / not have children, we / travel more.

9) What / you do in this situation if you / be me?

10) If you / stop smoking, you / feel better.

B. Read the theory material about the Second Conditional and comparisons.

We use the Second Conditional to talk about a hypothetical imaginary situation in the present or future and its consequence: If I had more money, I’d buy a more powerful laptop. Instead of a modal ‘would’ we can use other modals: If the North sea froze in winter, you could walk from London to Oslo.

We can also use ‘would/wouldn’t + Infinitive’ to talk about imaginary situations: I would never buy a car as big as yours. We use ‘wish + Past Simple’ to say that we regret something that is not as we would like, but the speaker doesn’t expect this to happen: I wish I knew Paul’s phone number. I would phone him now. To talk about two possibilities we can use ‘if / whether + or not’. In sentences with ‘if’ the answer is not known: I didn’t know if Tom was coming or not. Sentences with ‘whether’ imply that there are two possibilities to choose from: I couldn’t decide whether to buy apples or bananas; We argued about whether butter or margarine was better for you. 

Many people think that grammar always gives a single answer to any question. But it doesn’t. Some people believe that the English ‘were’ in sentences: If Donald Trump were a president, he would ban illegal immigration is slightly formal, a bit tricky and not universally observed. On the contrary, sentence like: If the ocean was transparent, we would see the sunken ships feels less stilted, less distant from reality.

We use the Third Conditional to talk about a hypothetical, imaginary situation in the past which didn’t happen and its consequence. There is a shade of regret in sentences with ‘if + had happened’. For example, last month Gary was in hospital for a few days. Rachel didn’t know this so she didn’t go to visit him. They met a few days ago. Rachel said: If I had known you were in hospital, I would have gone to see you.

The unreal conditional sentences are generally preferred only in formal contexts. Because of this shade of formality the normal patterns of tense in conditional clauses are slightly different from grammar rules. To talk about the future in conversation we use a Present Perfect verb in ‘if-clause’ and ‘be going to’ instead of a present tense verb: If I’ve failed my math exam again, I’m going to give up the course. When we are talking about a possible situation in the present, we usually use the Present Simple or the Present Perfect tense in the conditional clause and a modal in the main clause: If anyone doubts the truth of this, they should look at the two most successful post-war economies, Germany and Japan. In unreal conditionals we can use ‘if… were+to-infinitive’ rather than ‘if+Past Simple’ to suggest it is unlikely that the situation will happen: It would be embarrassing if she were to find out the truth. When we are talking about a common occurrence in the past, we use the Past Simple or the Past Continuous tense in the conditional clause and the Past Simple (a modal) in the main clause: If it was raining, we usually stayed indoors.

C. Answer the questions:

1) In what cases should we use the Second Conditional?

2) What can we use instead of a modal ‘would’ in the Second Conditional?

3) How to express a regret if something that is not as we would like it to be?

4) What is the basic difference between sentences with ‘if’ and ‘whether’?

5) Is grammar a magic book that has answers for all questions?

6) Talk about different shades of meaning in sentences ‘If he were/was’.

7) In what cases do we use the Third Conditional? Give examples.

8) What shade of meaning usually accompanies the Third Conditional?

9) In what contexts unreal conditional sentences are typically met?

10) What can be  used instead of conditionals in everyday contexts?


Дата добавления: 2019-09-08; просмотров: 1195; Мы поможем в написании вашей работы!

Поделиться с друзьями:






Мы поможем в написании ваших работ!