How did the Gutenberg’s invention influence the national languages in Europe?

What does the author describe as the zenith of the media age?

Why did Mena Trott become a blogger?

6. Why did the Trotts call their “blogging tool” Movable Type?

How did Paul Saffo describe the changes in the media?

Whom does David Sifry call “the people formerly known as the audience”?

Who was Charles Prestwich Scott and what was his reaction to television?

10. Whom does Jerry Michalski call ‘an ignoramus’? Why?

11. How does Joe Kraus define the difference between the ‘old media model’ and the ‘new media model’?

12. Comment on Mr Saffo’s words: “revolutions tend to bring misfortune upon ordinary people.” What ‘misfortunes’ can new media bring upon traditional journalists?

· Focus on vocabulary

ü Find the word in the text to match the definition from the left column.

interrupt (an event, activity, or process) by causing a disturbance or problem
operated or controlled by hand, rather than automatically or electronically
ability of making mistakes or being wrong  
existing or available in large quantities; plentiful  
adapt or become used to a new situation  
a sudden, dramatic, and important discovery or development  
the language or dialect spoken by the ordinary people of a country or region  
to be left without a job, usually because there is no more work to do
enough or more than enough; plentiful
fail to be understood or remembered by someone
having or revealing an exaggerated sense of one's own importance or abilities
(of a state, quality, or emotion) very great or intense
the conclusion that can be drawn from something although it is not explicitly stated
seeking or intended to subvert an established system or institution

· Sharing the ideas ü Role-play the TV debates between Diller, the boss of IAC/InterActiveCorp and Jerry Michalski who advises companies on the uses of new media. Read the text again to check if you are sure what positions on the problem of the New Media they take. · Writing ü Write an essay on the following topic: “People formerly known as the audience” – the advent of the New Journalism? Use the following plan for your essay: 1. State the problem 2. Express your viewpoint 3. Express the viewpoint of your opponents (you may use the arguments from the text) 4. Explain why you don’t agree with your opponents 5. Make a conclusion (write 450-500 words) Living in a New World · Have such social networks as Facebook and Twitter changed your personal and professional life? 'I'm going to destroy America': British pair arrested in U.S. on terror charges over Twitter jokes   Two British tourists were barred from entering America after joking on Twitter that they were going to 'destroy America'. Leigh Van Bryan, 26, was handcuffed and kept under armed guard in a cell with Mexican drug dealers for 12 hours after landing in Los Angeles with his friend Emily Bunting. The Department of Homeland Security flagged him as a potential threat when he posted an excited tweet to his pals about his forthcoming trip to Hollywood which read: 'Free this week, for quick gossip/prep before I go and destroy America?'     After making their way through passport control at Los Angeles International Airport last Monday afternoon the pair were detained by armed guards. Despite telling officials the term 'destroy' was British slang for 'party', they were held on suspicion of planning to 'commit crimes' and had their passports confiscated.   Bar manager Leigh, from Coventry, and Emily, 24, from Birmingham, were then quizzed for five hours at the airport before they were handcuffed and put into a van with illegal immigrants and locked up overnight. They spent 12 hours in separate holding cells before being driven back to the airport where they were put on a plane home via Paris.   Leigh said: 'It's just so ridiculous it's almost funny but at the time it was really scary. The Homeland Security agents were treating me like some kind of terrorist. (   ü Discuss the following questions 1. Do you think that Leigh Van Bryan and his girlfriend were responsible for what happened to them? Who, from your point of view, breached the law: the young Britons or the American authorities? 2. Is it acceptable to use the social networks in the way they were used in this case? Give your reasons.   ü Sharing the ideas Prepare a talk show. Your guests will be Leigh Van Bryan with his girlfriend and the head of the Department of Homeland Security. 1. How will you name your program? 2. Who (apart from Leigh Van Bryan with his girlfriend and the head of the Department of Homeland Security) will be your guests? 3. Collect all possible arguments for both sides of the conflict. Fill in the following columns (add at least five arguments to each column):  
Leigh Van Bryan is sure that he is right because The head of the Department of Homeland Security is sure that his people were right because
  1. Everyone is free to write whatever he wishes in his personal blog
  1. Our duty is to fight against terrorists, that’s why we are free to do everything we want to protect America



ü Role-play the talk show.


Changing the World

ü Do social networks have different roles to play in democratic and totalitarian countries?

ü Search the web to find examples of restrictions put on the Internet in totalitarian countries.

ü Scan the text to find out what social networks are mentioned in. Do they play an important role in your country? Are they used merely for entertainment?

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