Give a short summary of the whole episode
L e s s o n t h r e e
Marketing and promotion
Words to be remembered
1) to research - исследовать, изучать; research - исследование, изучение; 2) prospective - предполагаемый, потенциальный; 3) sample - образец; 4) publicity - реклама; 5) to promote - содействовать, способствовать; повышать в должности; promotion - содействие; повышение в должности ; 6) to advertise - рекламировать; advertisement - рекламное объявление; advertising - реклама; 7) range -ассортимент, коллекция; 8) inquiry (enquiry) - запрос, наведение справок; 9) to order - заказывать; order - заказ; 10) to supply (with smth.) - снабжать (ч-л), поставлять; supply - снабжение, поставка; 11) spare parts - запасные части; 12) to replace - заменять; replacement - замена; 13) to maintain - содержать в исправном состоянии; maintenance - техобслуживание, ремонт; 14) feasible - выполнимый, осуществимый, реальный; 15) to assess - оценивать; 16) defective (goods) - бракованный, неисправный; 17) to estimate - оценивать, подсчитывать; estimate - оценка, смета; 18) to provide (with smth.) - обеспечивать (ч-л), снабжать; 19) to serve - обслуживать; service - обслуживание, услуга; 20) to equip with - оборудовать (ч-л); equipment - оборудование; 21) rapid - быстрый; 22) to expend (on smth.) - тратить (на ч-л.), расходовать; expenses - расходы
Ex. 1. A. Arrange synonyms in pairs.
to assess, equipment, different, reliable, to replace, machinery, to supply, to provide, to substitute, prompt, defective, fast, to estimate, a prospective buyer, borrowing, loss, to study, loan, costs, to research, rapid, charges, out-of-order, dependable, a potential customer, damage, various, to investigate
B. Replace the underlined words by synonyms and translate the sentences.
1. It’s important to research the market before producing a new product and putting it on sale. 2. All the goods we are goingto offer our potential buyers are of high quality. 3. When my boss was sent to Hong Kong, it never crossed my mind that I would be asked to replace him. 4. The firm which supplied us with of spare parts to our machinery have closed their business. 5. Mark made a rapid calculation in his pad and decided that $1,200 was a fair price for the car. 6. If any of our products are out-of-order let us know immediately and we’ll replace them with new ones as quickly as possible. 7. I’m afraid the decision you’ve taken is too rapid. You should think twice before depositing money with this bank. They say, it is not very dependable. 8. The car is a big expense, especially when you take into account petrol and maintenance costs. 9. Damages due to computer’s error were assessed at $1,000. 10. The aim of market investigation is primarily to find out what the public wants; in what form, shape, colour and package the customers will accept the product.
|
|
|
Ex. 2. Fill in the blanks with the missing words given below.
1. Marketing mix consists of «the four P’s»: Product, Price, ..., Place, i.e. providing the customer with the right product at the right price, presented in most attractive way (...) and available in the easiest way (place). 2. Our major ... is a large multinational company, which always delivers on time. 3. Our new ... of computer games is selling very well at the moment. 4. He told me that any goods that were ... could be returned for a refund. 5. The new factory will ... hundreds of jobs. 6. The main aim of any ... campaign is to make ... customers believe that a product is worth buying. 7. I think $ 60,000 is a reasonable ... of the value of the house. 8. The reason for the foundation of the Bank of England was to ... finance for the war against France. 9. It’s risky to be dependent on only one ... 10. To date, we haven’t received a single ... for our new product
range, advertising, estimate, supplier, prospective, provide, promotion, defective, order
Ex. 3. A. Read the following terms and find their Russian equivalents.
1) export promotion; 2) sales promotion; 3) to make inquires of smth.; 4) to place an order; 5) to win (to obtain) an order; 6) aftersales service; 7) range of products; 8) range of models; 9) market research; 10) to meet an order 11) to start (to launch) an advertising campaign
|
|
|
a) коллекция образцов; б) изучение конъюнктуры рынка; в) размещать заказ; г) ассортимент продукции; д) гарантийное обслуживание; е) содействие развитию экспорта; ж) получить заказ; з) содействие сбыту товаров; и) наводить справки о чем-либо; к) выполнить заказ; л) начать рекламную кампанию
Дата добавления: 2018-04-05; просмотров: 627; Мы поможем в написании вашей работы! |
Мы поможем в написании ваших работ!