Задание 2.Письменная диалогическая речь
Составьте письменно 3 вопроса к тексту задания № 1.
Задание 3. Устная монологическая и диалогическая речь.
Подготовьте устное сообщение в объеме 15 предложений, устно ответьте на 3 вопроса по заданной теме.
Билет № 11
Задание 1. Чтение с охватом содержания (тестовый контроль).
Прочитайте текст. Определите, какие из приведённых утверждений 1–5соответствуют содержанию текста (1 – True), какие не соответствуют (2 – False)и о чём в тексте не сказано, то есть на основании текста нельзя дать ни положительного, ни отрицательного ответа (3 – Notstated).
Nike
Take a look around. How many people are wearing Nike right now? There is at least one,
trustme.Nikeis the number one manufacturer of footwear and clothes, and it has become a world famous brand on the same level as Coca Cola, McDonald’s, and Apple.
Nike was originally known as Blue Ribbon Shoes. It was founded in 1964 by the runner Philip Knight and his coach Bill Bowerman. They established the company to import cheap Japanese running shoes for sale in the U.S. At the very beginning they had no room or shop, so Philip Knight sold the shoes out of the back of his car. Meanwhile Bill Bowerman worked on improvements to the footwear. He tore the shoes apart to see how he could make them lighter andbetter.
In 1967 a third person joined Blue Ribbon Shoes. It was Jeff Johnson. A runner himself, Johnson became the first full-time employee of Blue Ribbon Shoes. His contribution to the company is so great that it's hard to estimate. Johnson created the first product brochures, print adverts and marketing materials, and even took the photographs for the company’s catalogues. He established a mail-order system and opened the first companyshop.
At about the same time the company became ready to take a big move forward. They no longer wanted to be distributors, but wished to start designing and manufacturing their own brand of athletic shoes. Here again Johnson made an enormous contribution to the company. One night, he dreamed of Nike, the Greek goddess of victory, and suggested the name to hisbosses.
|
|
|
Yet, another thing was missing – a memorable logo. One was created by a graphic design student Carolyn Davidson. She had become acquainted with Philip Knight who asked her for her design ideas and Carolyn agreed to do some freelance work for his company. Soon she presented a number of designs to Philip Knight and the other company managers, and they finally selected the mark which today is the Swoosh. That has been the Nike logo ever since then. Amazingly, Carolyn asked just $35 for her work.
In 1988 Nike started an advertising campaign with its world famous slogan 'Just Do It'. The slogan was born during a Nike meeting with the advertising agency. The slogan has become so closely associated with Nike that as soon as most people hear or see those three words, they rememberNike, even if the company name is not mentioned. Today, the words 'Just Do It' and theNike"swoosh" brandmark are all that are needed to identify something as a Nikeproduct.
Isn't it amazing how a small symbol we call a logo can make a company into a huge success!
1) The Nike company paid a large amount of money for creating the slogan ‘Just DoIt’.
o 1)True
o 2)False
o 3)Notstated
2) The company Nike was called after a character from an ancientmyth.
o 1)True
o 2)False
o 3)Notstated
3) Nike and Blue Ribbon Shoes are the names for one and the samebusiness.
o 1)True
o 2)False
o 3)Notstated
4) Nike’s logo was created by a famous advertisingcompany.
o 1)True
o 2)False
o 3)Notstated
5) The business started with renting a largeshop.
o 1)True
o 2)False
o 3)Notstated
Задание 2.Письменнаядиалогическаяречь.
Составьте письменно 3 вопроса к тексту задания № 1.
Задание 3. Устная монологическая и диалогическая речь.
Подготовьте устное сообщение в объеме 15 предложений, устно ответьте на 3 вопроса по заданной теме
Билет № 12
|
|
|
Задание 1. Чтение с охватом содержания (тестовый контроль).
Прочитайте текст. Определите, какие из приведённых утверждений 1–5соответствуют содержанию текста (1 – True), какие не соответствуют (2 – False)и о чём в тексте не сказано, то есть на основании текста нельзя дать ни положительного, ни отрицательного ответа (3 – Notstated).
Jamie Oliver
Jamie Oliver is a genius in the world of food and one of Britain's most famous cooks. He has encouraged people to spend more time in the kitchen and enjoy it. His programmesare shown in over 100 countries including the USA, Australia, South Africa, Brazil, Japan and Iceland. They were translated into over 30 languages, Jamie Oliver's cookery books are bestsellers not only in the UKbut across theworld.
Jamie Oliver was born in 1975 in England. From an early age he got interested in food. His parents had a pub where he often helped them in the kitchen. He actually began working there at the age of eight. Jamie cut vegetables like any other ordinary worker in the pub.
Jamie Oliver left school at 16 without any official certificate. He went to Westminster College to study economics and after that travelled to France. Jamie knew that in France cooking was a kind of art. And he wanted to master that art. It was no doubt the best place to study if he wished to become a professionalchef.
After returning from France, Jamie worked in a number of British restaurants. At that time there was a programme on the telly about the café where Jamie worked. TV producers were impressed by the young chef. The next day Jamie received calls from five different TV companies wishing to work with him. He soon became the best-liked celebrity chef on television and his programme was a real revolution in cooking shows. Thanks to an informal and friendly manner Jamie Oliver won crowds of fans around theworld.
|
|
|
However, Jamie devotes his time not only to cooking. He's a family man, with a wife and four children. He also works on a number of projects. For example, Jamie Oliver created the "Fifteen Foundation". Each year, fifteen young people are trained and taught to work in the restaurant business. It's interesting that they are not common people. They are from unhappy families, they are unemployed. Some of them were in prison or took drugs. In this way Jamie Oliver tries to help them start a new life.
Another project by Jamie Oliver was connected with school dinners and lunches. He wanted school children to begin eating healthy food instead of junk food. The British government supported the project. It spent extra 280 million pounds to improve school meals. Part of the money was spent on training cooks and buying modern cooking equipment for schools.
It's really hard to name all the TV programmes, shows, projects that Jamie Oliver had and is still having. He's so creative and imaginative, that there's no end to new ideas and projects. Except television, Jamie Oliver is a writer. His every book immediately becomes a bestseller. It's interesting that he became the best-selling author in the country after JK Rowling, the "Harry Potter" writer.
1) Jamie went to France to continue studyingeconomics.
o 1)True
o 2)False
o 3)Notstated
2) Jamie’s project the “Fifteen Foundation” gives people a chance toimprove.
o 1)True
o 2)False
o 3)Notstated
3) The British government ignored Jamie’s school mealsproject.
o 1)True
o 2)False
o 3)Notstated
4) Jamie’s parents wanted their son to be acook.
o 1)True
o 2)False
o 3)Notstated
5) Jamie Oliver has become a well-known personality due to his TVshow.
o 1)True
o 2)False
o 3)Notstated
Дата добавления: 2018-04-04; просмотров: 563; Мы поможем в написании вашей работы! |
Мы поможем в написании ваших работ!