VII. STRUCTURE AND WRITTEN EXPRESSION PRACTICE. 7.1. REWRITE USING CORRECT TENSE-FORMS
7.1. REWRITE USING CORRECT TENSE-FORMS.
THE BODY SWOP
Born in 1942, Anita Roddick (to be) one of Britain's most successful businesswomen. Her activities (to earn) many accolades, including Businesswoman of the Year (1985), Shopkeeper of the Year (1989), and the Environmental Award of the United Nations (1989).
Her company (to reflect) her strong beliefs in nature and ecology. The 700 Body Shops (to sell) perfumes, soap, shampoo and skin-care products for men and women. Considerable attention (to pay) to green issues and the environment. The Body Shop (to advertise) itself through its philosophy. The trading business (to concern) about the protection of the environment. None of the products (to test) on animals. Each shop (to have) a refill section so that steady customers can re-use their plastic bottles.
Anita Roddick is outspoken on many issues. During the Gulf War she (to display) anti-war posters in her stores. The shops (to distrbute) free condoms against AIDS, and (to give away) profits to assist hospitals in India and orphanages in Romania. The company (to want) to go Easter Europe with the slogan "TRADE, NOT AID".
Ms. Roddick (to show) good business sense in many ways. For instance, most of the Body Shops (to own ) on a franchise: the name (to buy) by the manager who (to run) the shop with company advice. Also, all the shops (to prefer) a strong, simple design. They are dark green, have wide open doors and a feeling of space and colour. The shops (to carry) a distinctive yellow and green Body Shop logo.
7.2. GIVE THE GIST OF THE TEXT IN 10-12 WRITTEN SENTENCES.
CORRECT THE MISTAKES MADE IN THIS BUSINESS LETTER
7.4. WRITE A LETTER TO A FRIENDLY BUSINESSMAN LFvTNG IN THE WEST.
UNIT TWELVE REVISION
I. VOCABULARY CHECK
1.1. GIVE WORDS TO THE DEFINITIONS
to engage in marketing to market
to take part to target
to donate money to to sponsor
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to provide with maintenance to consume
to include as necessary to influence
a medium means
a gift a donation
the area of activity scope
performed during one year non-profit
radio, newspapers & TV mass media
to make wider to widen
non-commercial organisation annual
known or performed all over the world rare
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to aim at to participate
to use up to support
one of the buying public expertise
to have an effect on to involve
to bring about or achieve to effect
to find to concern
to propose to range
to view in a general way to survey
to put stress on to stress
a matter of importance a salary
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affair, business, interest a concern
an act or practice almost automatic a habit
to occupy the attention of to detect
to show variation within some limits to offer
experience and knowledge consumer
to make an influence on to affect
one of the top management to be eager
the money one gets at the job an issue
happening not often worldwide
to deal with, to control over to handle
to outlive or outlast to survive
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worthy of consideration considerable
to think about,to believe to consider
to get or receive to obtain
to provide for, to satisfy to supply
to engage in commerce to trade
to want something very much an executive
1.2. FORM THE SUITABLE WORD FROM THE VOCABULARY ON THE RIGHT.
FILL THE SUITABLE WORD IN THE GAPS.
e.g. It was a fairly large__________ , I think. (donate)
It was a fairly large donation, I think.
1. It was a fairly large____ , I think. (donate)
2. These____ are not suitable for us. (medium)
3. They started a large-scale_____ program. (market)
4. Everybody knows about his____ in the affair. (involve)
5. A new____ belt was built last year. (convey)
6.____ is a global industry today. (sponsor)
7. There are other_____ activities, too. (support)
8. Who's the____ of these goods? (distribute)
9. The list has become much_____ recently. (wide)
10. It is a famous____ fund. (charity)
11. Is this business really_____ ? (profit)
12. There were about 120_____ to the meeting. (participate)
13. They brought the necessary_____ with them. (provide)
14. In____ I'd like to say the following. (conclude)
15. This product is a_____ brand. (lead)
16. Last year the firm_____ kids as new consumers. (target)
17. There was no____ on him at all. (influence)
18. Have you heard about the lie_____ tests? (detect)
19. My____ is very simple. (offer)
20. There should be a_____ survey. (track)
21. It is quite____ of him to take a walk. (habit)
22. Have you been introduced to all the_____ ? (execute)
23. The products are_____ from toys to TV sets. (range)
24. We should think about customer_____ and attitudes. (need)
25. Do you consider it____ ? (neccesity)
26. It is a matter of real_____ for us. (concern)
27.____ -making process is not easy. (decide)
28. She offered her____ readily. (expert)
29. We all are____ , all of us. (consume)
30. He wished____ to buy such equipment. (eager)
31. Who's the____ of this beautiful car? (own)
32.____ English is not hard to learn. (survive)
33. Such services are nothing but a_____ here. (rare)
34. We need____ effort to perform this. (consider)
35. The firm provided a____ discount for steady clients. (size)
1.3. CHOOSE THE RIGHT WORD.
1. She has no (expertise/ experience) in secretarial work.
2. My (offer/propose) is like this.
3. Did you get any (salary/ income) increase?
4. The (executive/ executives) committee considered the issue.
5. How did that (affect/ effect) her?
6. There were several (supporters/ sponsors) of the idea.
7. Do you see this (target/ aim) in the distance?
8. Most people think how to (outlive/ survive) today.
9. What is your favourite (trade/ occupation)?
10. These services are (novels/ novel) to Belarusian customers.
11. She is (well/ good) provided for.
12. His (target/ goal) in life is to become famous.
13. How can you (guarantee/ warranty) this?
14. This man is really (worthy/ worth) of praise!
15. There is a great (variety/ difference) of opinions.
16. This (advertising/ advertisement) campaign proved successful.
17. It is none of your (affair/ business).
18. What you need is good (practice/practise).
19. It is hard to (detect/ defect) these habits.
20. He believed in proper (package/ packaging) and advertising.
1.4. MAKE SURE YOU UNDERSTAND THE FOLLOWING SENTENCES.
1. It conveys nothing to my mind.
2. This really involves trouble!
3. Charity begins at home.
4. These goods are in short supply.
5. The students studied supply and demand, on the market
6. 
They display a wait-and-see attitude to this.
7. The boss spoke in support of the suggestion.
8. He found himself without means of support.
9. The industrialist supported several church hospita
10. It supported our spirits.
11.I read the book you gave me to my profit.
12. She hopes to profit by our experience.
13. Did he leave any message?
14. She is a secretary but she usually runs messages.
15. Poetry is his medium.
16. There is only one way:we should stick to the happy medium.
17. Such an explanation offers itself most readily.
18. The firm wanted to cover up tracks but it was too late.
19. What you say is true but off the track.
20. We are going to sell it at a profit.
21. The executives were offered two problems for consideration.
22. It was necessary to supply the basic needs first.
II. CONVERSATION PRACTICE
2.1. DESCRIBE the situation that appears to be common in business these days.
Use the following pictures. Refer to 4.1 if you need additional information.
2.2. THINK of short illustrative stories for some of the most memorable phrases from Exercise 1.2.
2.3. MAKE DIALOGUES based on the contents of Exercise 1.4.
2.4. STUDY the following English sayings. Do you think that they have something in connection with the unit 9-11 texts? PROVE that they really do.
• Success is a ladder that cannot be climbed with your hands in your pockets.
• Nothing succeeds like success.
• Charity begins at home.
2.5. TELL a story with a clear-cut conclusion. One of the above saying should serve these aims.
2.6. REVISE the information you've got about variuos concepts of business while working at Units 1-11. Study the terms below and be prepared to explain their meaning to someone else.
• company incorporation • production costs
• quality control • sales figures
• benefit • advertising strategy
• publicity • cost-efficiency
• production base • competition
• net efficiency • patent office
• management • financial management
• quality management • know-how
• business plan • human relations
• resume • cover letter
• productivity • distributor
• face value • marketing
• market research • market share
• non-profit organisation • mass media
• credit card • target audience
• income • expertise
• advertising spot • brand
2.7. DELIVER a lecture on the topic "What a young business person should know" to an audience of aspiring young people. Use some of the terms from Exercise 2.6 freely.
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