The process of news’ generation.
Should a PR writer be creative in the process of generating and finding news?
How can a creativity factor help you in the process of news’ generation?
Speak about trend stories, rallies and protests, product demonstration, contests, personal appearances.
Legal aspects of PR writing.
Speak about invasion of privacy, legal problems, libel and slander.
Copyright law (Infringement of copyright law and fair use of it, working with lawyers).
How can poor knowledge of legal aspects of your work show your incompetence and influence your career in a negative way?
Why is it important to know copyright law?
How can lawyers help you in your work?
Ethics and professionalism in work of PR specialist.
Why is it important to take into account ethical aspects of PR specialist’s work?
How can unprofessionalism show your incompetence and influence your career in a negative way?
Advice to a young PR writer.
What can you advice to a young PR writer in order to become more successful in his/her profession?
What legal aspects of work should he/she know?
How to be persuasive in his/her writing?
Definition of Public Relations.
Speak about operational and conceptual definitions of Public Relations.
How did the definition of PR appear?
What do you know about Dr Rex Harlow?
What contribution did he make to PR?
How was the definition of PR updated on the 35th National Conference of the PR society of America?
Public Relations as a management function.
What functions does PR specialist perform?
How can you explain the management functions of PR?
Marketing.
Define marketing and describe its role in society and its importance.
Illustrate the steps in the marketing process, discuss the process of using market research to understand consumer behavior, refer to marketing opportunities, market segmentation, marketing strategies etc.
Identify the four Ps of the marketing mix and describe these elements.
Non-profit marketing.
Define nonprofit marketing, illustrate its importance.
Comment on the essence and importance of a societal marketing concept.
Explain the appearance of nonprofit organization marketing and its perspectives.
Special types of non-profit marketing.
What types of non-profit marketing do you know?
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Why are they so important for society?
Give examples of non-profit marketing organizations.
Difference between Public Relations and marketing.
Define PR and marketing. Analyze functions and aims of PR and marketing.
Compare the activity of PR specialist and marketer.
Publicity.
Define publicity.
Give examples of different publicity methods. Point out the most effective ones.
Compare and contrast publicity and advertising.
Prove that publicity is a part of PR functions.
Give examples of how publicity works.
List advantages and disadvantages of publicity.
Portrait personal traits and professional skills necessary for publicity practitioners.
Advertising.
Define advertising as a part of PR.
Why advertising is so important for a society and for an organization?
Give examples and classify advertising media according to their efficiency.
Compare and contrast publicity and advertising.
Difference between publicity and advertising.
Define publicity and advertising.
What are the aims of advertising and publicity?
What is a controlled method of placing messages?
Compare and contrast publicity and advertising.
Importance of advertising.
Define advertising as a part of PR.
Why advertising is important for modern society?
Speak about institutional advertising and its importance. Give examples.
Advertising media.
What advertising media do you know?
Speak about advantages and disadvantages of various advertising media.
How to choose advertising media in order to make an advertising message more effective?
Public affairs.
Define public affairs. Describe the role of public affairs specialists.
Describe personal qualities and professional skills of a public affairs specialist.
Identify public affairs as a part of PR.
Lobbying.
Define lobbying and explain its role in political sphere of a democratic society.
Describe personal qualities, professional skills and expertise professional lobbyist must possess.
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Describe various forms of lobbying.
Press-agentry.
Define press agentry. Discuss the process of using press agentry to build name recognition.
Describe the major strategy of a press agent.
Describe personal qualities and professional skills of a press agent.
Issues management.
Define issues management. Explain its importance for business survival.
Give tips for a successful and efficient issues management.
Describe personal qualities and professional skills of a press agent.
Fundraising and development.
Explain how development (fundraising and membership) is involved in nonprofit organizations. Describe personal qualities and professional skills of fundraisers.
List different kinds of events that may be held for fund-raising purposes.
Describe the most efficient ones.
History of Public Relations.
How old is the formal practice of what today is called PR?
What are the most important stages in PR development?
What public relations professionals made the most important contribution to PR?
Why do you think it’s important for future PR practitioners to know historical background of the profession?
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